Shoptimised Presents: The ROAS Returns

In this episode, Shoptimised founder John Cave and CEO Nick McQue reflect on the journey behind the platform and how their early experiences in PPC shaped the vision for Shoptimised. From building software to solve their own challenges to scaling a people-powered platform trusted by agencies and retailers, they share how feed optimisation, CSS, and evolving platform behaviour have influenced both...

In this episode, Shoptimised CEO Nick McQue, Performance Director Brad Hall, Commercial Director Scott Hollande and Head of Feed Op Craig Lewis come together to discuss what it will take to win in 2026. They break down the foundations of effective feed optimisation, the rise of Custom Mapping, and how Shoptimised 3.0 has transformed speed, scalability and control for retailers. They also explore t...

In this episode, Will Barber-Hall, Head of Success, and Beth Porter, Senior Performance Manager, share a behind-the-scenes look at how Shoptimised manages feeds at scale and what retailers must get right to win in 2026. From managing huge volumes of incoming feeds to using advanced labels, rules and auditing tools, Will and Beth reveal the strategies that consistently improve visibility, cut waste...

In this episode, Jon Ellenor, Head of Marketing at Shoptimised, is joined by Brian Lavery , former Head of UKI & Southern Europe for Google CSS, now an advisor to Shoptimised, to discuss what retailers and agencies can learn from this year’s peak period, and what it will take to win in 2026 . With years of experience overseeing Google’s CSS program across the UK and Southern Europe, Brian shar...

In this episode, Skye and Adam dive into the fundamentals of feed optimisation and automation rules , exploring how performance rules, custom labels, and attribute enhancements can dramatically increase visibility, efficiency, and revenue; especially in the run-up to Q4. They also share real account examples where feed improvements directly boosted ROAS, and offer practical 'don’t panic'...

In this episode, Skye and Adam dive into the reality of overindexing, what it looks like inside a real account, why Google pushes certain products, and how that impacts visibility across the rest of your catalogue. They also explore how to manage rising CPCs without sacrificing performance or losing control of your spend. Listen in to find out: How to identify overindexing inside your campaigns Th...

In this episode, Skye and Adam unpack one of the most important and misunderstood levers in Q4: how to manage Target ROAS (TROAS) during the high-intent, high-volume Black Friday weekend. Listen in to find out: How to plan budgets across Black Friday What to do when campaigns hit daily spend caps early The smartest way to isolate high-spend products The #1 budget pacing mistake advertisers make th...