Shopless

*Originally recorded July 18, 2025* In this episode of Shopless , we welcome retail media legend Cara Pratt for a very fun, very nerdy walk through her career, from stocking deodorant and accidentally ordering way too much Chapstick, to helping build some of the biggest data and retail media businesses in the industry. We get into Cara’s career path along with conversations around clean data, reta...

In this episode of Shopless , we sit down with retail media strategist, writer, speaker, and professional industry truth-teller Colin Lewis for a conversation that goes from Dublin garage bands and fruit jam deliveries to airlines, e-commerce, marketplaces, and the future of commerce media. We talk about Colin’s early days driving around Ireland trying to get marmalade onto shelves, what airlines...

In this episode of Shopless , we sit down with Costco retail media leader Mark Williamson for a conversation that covers everything from early startup chaos and financial advising during the Great Recession to building retail media programs at Sam’s Club, Ahold Delhaize, CitrusAd, and now Costco. We talk about entrepreneurship inside massive retail organizations, why retail media is harder than it...

In this episode of Shopless , we welcome eMarketer principal analyst Sarah Marzano for a fun, fashionable, retail media conversation about how she got here, from working in consignment and studying merchandising at FIT, to buying kids’ clothes at Macy’s and Lord & Taylor, to becoming one of the sharpest voices covering retail media today. We talk about what it’s really like to be a buyer, why...