Shopify
Shopify Masters
Ready to build your business, but not sure where to start? Shopify Masters gives you the real stories and strategies behind successful entrepreneurship. Each week, we talk with founders and e-commerce experts who have launched, grown, and scaled real businesses. Learn how to turn your first idea into a product, run ads that actually work, and find suppliers you can trust. Our guests share lessons learned so you can avoid common mistakes and move faster.
Author
Shopify
Category
Podcast website
Latest episode
Jul 9, 2026
Where to listen?
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Episodes
How to Implement a Limited Drop Model Without Losing Money 13.08.2024 39:52
Erika Geraerts only opens her store Fluff four times a year. Discover how to implement an innovative drop model into your business while growing profits and community simultaneously. Read more on Fluff and show notes here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
The Secret to Remaining Consistently Profitable 08.08.2024 37:40
Danny Buck co-founded CRAFTD London, one Europe’s most successful men’s DTC jewelry lines. Find out which slow growth strategies helped him remain consistently profitable. Read more on CRAFTD London and show notes here. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
A Group Chat Inspired a Multimillion-Dollar Brand 06.08.2024 32:15
"Dad gang" was a common refrain in the founders' group chat before it became the name of their company. Three friends, Bart Szaniewski, Grant Eastey, and Ejay O’Donnell, share how they built a brand from the term. To learn more about Dad Gang and show notes: https://www.shopify.com/blog/dad-gang-community Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Personal Branding Strategies Every Entrepreneur Needs 01.08.2024 27:34
Alexa Curtis has been building her personal brand since the age of 12. Learn how she secured deals with Radio Disney, T Mobile, and British Airways, all through cold pitching herself and developing her lifestyle content. Read more about Alexa Curtis and show notes here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How a First-time Founder Overcame Launch Challenges 30.07.2024 34:30
David Levy encountered a few unexpected challenges in the two-year lead-up to launching his first company, Bola Grills. Listen to find out how he dealt with finding production partners and storage solutions. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How to Go From Idea to Product, Smoothly 25.07.2024 34:44
Having started and sold a successful business, Zachary Quinn knows how to bring a product to life smoothly. Discover the strategy he used to create his latest brand, Oceanfoam, offering foam rollers made with algae. To read more about Oceanfoam and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Getting Creative with Marketing a Lifestyle — Not the Product 23.07.2024 32:29
Alyse Borkan, co-founder of Rocco, is a veteran of marketing direct-to-consumer products. She shares why marketing a lifestyle of hosting and entertaining has been so effective for the new mini fridge brand. To learn more about Rocco and show notes: https://www.shopify.com/blog/rocco-marketing Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How to Start Optimizing Your Company’s Revenue Growth 18.07.2024 32:50
Shizu Okusa left Wall Street in 2013 to launch her own brand, Jrink. After selling it, she created Apothékary, making herbal remedies. Discover the revenue growth tips she’s learned from both companies. To hear more on Apothékary and read show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How De La Calle’s Rebrand Aims to Capture New Customers 16.07.2024 28:41
Serial entrepreneur Alex Matthews explains why he rebranded his tepache brand, De La Calle, to a modern Mexican soda brand. For more on De La Calle and show notes: https://www.shopify.com/blog/de-la-calle-rebranding Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Iteration Is The Secret Ingredient for This Beverage Company 11.07.2024 27:15
Founder Karen Danudjaja shares how she embraces iteration and prioritizes customer feedback into her beverage company, Blume, which incorporates superfoods into latte mixes and water elixirs. To learn more about Blume and show notes: https://www.shopify.com/blog/blume-iteration Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Marketing Strategies Proven to Drive Results 09.07.2024 39:22
Diarrha N'Diaye launched Ami Colé after helping grow brands like L’Oréaland Glossier. Discover the data-driven strategies she’s learned from working at top beauty brands. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
The Best Financial Advice From Our Guests 04.07.2024 17:40
In this special recap episode, previous guests on Shopify Masters share their advice for funding your business, attracting investors, and more. Featured guests include Noah Kagan, Tori Dunlap, Maggie Sellers, and Elly Truesdell. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
A Guide to Creating Scalable Business Models 02.07.2024 44:49
Razvan Romanescu launched three beauty brands under his parent company, Underlining. Learn his formula for creating a business that has the potential to scale. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Making Connections in Business—Even if You Don’t Start With Any 27.06.2024 30:27
Art of Tea founder Steve Schwartz didn’t know anyone who started a business, but mentors and partners have always been key to his company’s success. For more on Art of Tea and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Strategies for Finding Product Market Fit 25.06.2024 34:49
Bill Bachand fell in love with cold water plunging and launched his dream business, Renu Therapy. Hear how he used his own pain to create an innovative solution for others. For more on Bill Bachand and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Key Networking Skills Every Entrepreneur Needs 20.06.2024 39:09
Etienne Ortega moved to LA chasing his career as a professional makeup artist. Discover his tips for building a professional network to help launch your brand. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How Eastside Golf Redefines Golf With Contemporary Design and Inclusivity 18.06.2024 34:09
Discover how Eastside Golf founders Olajuwon Ajanaku and Earl Cooper are redefining the sport with contemporary designs and inclusivity. For more on Eastside Golf and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
How This Popular Gardening Blog Blossomed Into an Empire 13.06.2024 30:16
Epic Gardening expanded from a media brand to a success ecommerce business. Founder Kevin Esposito shares how the company grew its product offerings and manages content creation. For more on Epic Gardening and for show notes: https://www.shopify.com/blog/epic-gardening-content-to-ecommerce Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Proven Ways to Improve Customer Retention and Boost Loyalty 11.06.2024 32:57
Katherine Oyer founded Francis Henri to bring her favorite baby brands to the US. Her business doubled when she launched into retail and began investing in customer experience. For more on Francis Henri and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Reach Customers, Spend Less With These Expert Tips 06.06.2024 26:15
The marketing landscape is ever changing. Digital advertising costs are rising and there are more restrictions to access customer data. How can businesses navigate these realities and reach their business goals? Eric Seufert, founder and partner at Heracles Capital, and Andrius Baranauskas, director of product at Shopify, uncover some of the answers. For more on Eric, Andrius, and show notes clic...
How to Craft Your Pitch to Attract Big Investors 04.06.2024 34:16
Elly Truesdell left her decade-long career sourcing new brands at Whole Foods to start a venture fund, New Fare Partners, where she helped launch new ventures including Made By Nacho, a cat food brand co-founded by chef Bobby Flay. Follow Elly’s expert advice to nail your next investor pitch. For more on Made by Nacho and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sig...
This Founder’s Shower Idea Became a Viral Sensation 30.05.2024 32:01
Jolie founder Ryan Babenzien expects the company to bring in almost 50 million in revenue in 2024 selling just one product — a filtered showerhead. Here's how he created a framework for the perfect ecommerce business and leveraged consumer-generated content on TikTok. To learn more about Jolie and for show notes: https://www.shopify.com/blog/jolie-ecommerce-framework Subscribe and watch Shopify Ma...
The Product Launch Strategy That Earned Glamnetic Millions 28.05.2024 30:22
Ann McFerran’s life changed when she invented magnetic eyelash extensions and launched her brand, Glamnetic. Discover her strategy for bootstrapping her way to $50 million in revenue after her first year in business. For more on Glamnetic and show notes click here . Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
Road to Retail: Connecting the Dots 23.05.2024 11:59
During the last few hours of opening day, the Cozey team reflects on how far they've come. Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.
A Consumer Product That Helps Fund Humanitarian Projects 21.05.2024 29:09
The original LifeStraw product was designed for humanitarian use in Africa, but the product proved to be so popular with outdoor enthusiasts that the company adapted it for consumers. Now, the success of LifeStraw's consumer products for outdoor, home, and travel use has helped the company expand its impact work to provide safe water. To learn more about LifeStraw and show notes: https://www.shopi...
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