Shopify Masters

Sisters Jess Gray and Becca Stern set out to build a business that would offer more workplace flexibility and allow them to work together, even from opposite sides of the globe. Together, they co-founded Mustard Made, a company that sells colorful, vintage lockers. For more on Mustard Made and show notes: https://www.shopify.com/blog/mustard-made-workplace-flexibility Subscribe and watch Shopify M...

Quebec is almost its own market within Canada. Its bilingual requirements and distinct culture make it difficult for the biggest companies to get a footing there. Polysleep co-founder and CEO Jeremiah Curvers used local SEO, marketing and retail strategies to capture market share in the province. For more on Polysleep and show notes: https://www.shopify.com/blog/polysleep-local-market Subscribe an...

Hearth Display needed to prove to investors that people would pay for a digital solution to family management. Here’s how the company used beta testing, extensive customer research, and a pre-order campaign to raise $2.8 million in institutional funding for a product aimed at mothers. For more on Hearth Display and show notes: https://www.shopify.com/blog/hearth-display-pre-launch Subscribe and wa...

Transformer Table is an innovative company creating multifunctional space-saving furniture that adapts to your needs. Discover the PR and influencer marketing strategies that garnered it the most-watched product video in the history of Instagram.  For more on Transformer Table and show notes click here Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Starface grew its brand on an unconventional premise: You should highlight your imperfections. President Kara Brothers promotes a healthy work culture that’s inspired her team to sell more than 77 million star-shaped acne patches to date. The brand also has launched collections with properties like Hello Kitty and SpongeBob SquarePants, and has been embraced by stars like Justin Bieber and Florenc...

Mackage's founder and chief creative officer,  Eran Elfassy combined function and fashion, European and North American styles, and wool and leather to create this powerhouse outerwear brand. He shares how his company continues to push the boundaries of fashion and fabric, lessons he's learned negotiating with international suppliers, and how his designs has won the hearts of Madonna, Meghan Markle...

There is so much excitement right now surrounding AI. And so you might be wondering how you can use artificial intelligence to improve your business? Good thing there’s an entire team thinking about this at Shopify. Director of Product Miqdad Jaffer and his staff have built AI directly into the Shopify platform and they call this suite of features, Shopify Magic. Listen to this episode as we walk...

Creativity is the secret ingredient for Daniel Lamarre’s two-decade run as Cirque du Soleil’s CEO. Under Daniel’s management, Cirque du Soleil went from a budding circus company to a global media empire. In this special episode of Shopify On Location , Daniel shares how to balance creativity with profitability and take any business to new heights.  For more on Cirque du Soleil and show notes: http...

Shopify On Location is back with a brand new miniseries from Montreal.  Join Benjamin Gottlieb and Shuang Esther Shan as they sit down with some of Montreal's top entrepreneurs.  Episodes drop each Thursday for the next couple of months.  If you enjoy the conversations and would like to hear more in-person interviews - make sure to subscribe and leave a review wherever you get your podcasts.  For...

Mad Rabbit co-founder Selom Agbitor started Mad Rabbit, a tattoo aftercare company, while he was still in college, with the money he made from dropshipping one summer. Now, Mad Rabbit is valued at more than $56 million and secured investment from Mark Cuban on Shark Tank . For more about Mad Rabbit and show notes: https://www.shopify.com/blog/mad-rabbit-college-entrepreneur Subscribe and watch Sho...

Bokksu, a company that started with subscription boxes full of Japanese snacks, has grown into a $100 million business — all while continuing to help support family businesses and assist small makers in Japan access global distribution. To learn more about Bokksu and for show notes: https://www.shopify.com/blog/bokksu-global-distribution Subscribe and watch Shopify Masters on YouTube! Sign up for...

Ashwinn Krishnaswamy is a DTC expert, founder and TikTok personality. He shares his thoughts on the state of DTC in 2023 and what brands need to do to position themselves against competitors. To learn more about Ashwinn and show notes: https://www.shopify.com/blog/ashwinn-krishnaswamy-brand-positioning Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Ghia founder Melanie Masarin sought to redefine drinking and introduce customers and restaurateurs to an emerging category: non-alcoholic spirits. For more on Ghia and show notes: https://www.shopify.com/blog/ghia-emerging-category Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Fellow creates high-quality equipment to properly brew coffee and tea. It sells kettles, grinders, French presses, mugs, and a seasonal selection of exclusive, limited release coffee. Founder Jake Miller shares how to grow a business that prioritizes design over everything else. For more on Fellow and show notes, click here . Download our FREE product development worksheet so you can ensure you’re...

The GLD Shop is a lifestyle jewelry brand on a mission to inspire others to innovate, work hard, and change the game. Through collaborations with iconic brands like Marvel Comics and major sports leagues like the NBA and NFL, it’s become a brand endorsed by some of the biggest celebrities and household names. For more on The GLD Shop and show notes: https://www.shopify.com/blog/the-gld-shop-celebr...

Verve Coffee was founded with the goal of sourcing the finest coffees in the world and sharing them with their community in Northern California. Discover the brand’s sourcing guidelines and how it became the go-to coffee for Silicon Valley tech giants like Google and Facebook.  For more on Verve Coffee and show notes: https://www.shopify.com/blog/verve-coffee-sourcing-tech-expansion?utm_campaign=s...

Bookishly owner Louise Verity switched her company to a four-day work week. In this episode, she shares some tips for finding the right schedule and becoming more efficient, plus finding her classic books niche. For more on Bookishly and show notes: https://www.shopify.com/blog/bookishly-4-day-work-week Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Todd Masonis had already sold a tech company before his chocolate-making hobby turned into a full-fledged business. Here are some of the startup learnings he’s applied to Dandelion Chocolate. To learn more about Dandelion Chocolate and show notes:  https://www.shopify.com/blog/dandelion-chocolate-startup-learnings Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial...

Babylist has reinvented itself several times in the past decade. What started as an online baby registry became a media company and now a retailer. CEO and founder Natalie Gordon explains why evolution is key to serving the audience. To learn more about Babylist and show notes: https://www.shopify.com/blog/babylist-evolution Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Sho...

An affordable, luxury fashion and home goods line designed for the modern woman is changing the way brands think about customer loyalty. In this Shopify Masters episode, you’ll hear how Modern Citizen generated nearly 50% of its 2022 sales from returning customers. For more on Modern Citizen & show notes: https://www.shopify.com/blog/modern-citizen-customer-loyalty?utm_campaign=shopifymasters&utm_...

Neil Hoyne serves as the chief strategist for data and measurement at Google. In his Shopify Masters interview he shares the data-driven ways you can win your customers’ hearts. For more on Neil Hoyne and show notes: https://www.shopify.com/blog/neil-hoyne-data-driven-way-to-win-customers%20?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Use this FREE template to learn more abou...

San Francisco chief economist Ted Egan busts the myths surrounding the state of business in the city, and explains why startups that buy retail or office space in SF now are poised for growth. For more from Ted Egan and show notes: https://www.shopify.com/blog/ted-egan-sf-economy Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Jash Mehta and Blair Fletcher Hardy found a gap in the coffee market and ran with it. Learn how they set their brand apart with plant-based, healthy offerings. For more on Pop & Bottle and show notes: https://www.shopify.com/blog/pop-and-bottle-finding-a-gap-in-the-market?utm_campaign=shopifymasters&utm_medium=youtube&utm_source=podcast Make your brand the go-to choice for customers and download o...

Peak Design has raised over $34 million through crowdfunding. The photography and travel-focused accessories brand is the poster child for Kickstarter and has remained financially independent since its launch in 2010. Founder Peter Dering joins us on Shopify On Location to share his journey of building a business with a cult following and his dedication to environmental initiatives through his lat...

James Hoffmann is the go-to coffee expert on YouTube. Before building his community online, James won the World Barista Championship and opened a coffee roastery. In this episode of Shopify Masters , James shares his journey of turning his passion for coffee into profitable businesses and a multifaceted career.  For more from James and show notes: https://www.shopify.com/blog/james-hoffmann-niche?...