Shopify Masters

Magnolia Bakery’s senior marketing manager Adam Davis is taking the iconic chain to new heights, using Shopify to streamline all points of sale and optimize the online shopping experience for its customers. For more on Magnolia Bakery and show notes: https://bit.ly/3GctWUi Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online. To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc Subscribe and watch Shopify Masters on YouTube! Sign up f...

In 2022, Shaun launched WHITESPACE , a premium line of snowboarding gear and apparel made for life on and off the mountain. In conversation with Shopify, Shaun shares his journey of building a brand, and how he translated a professional sports career into a successful business. For more on WHITESPACE and show notes: https://bit.ly/40EbQnm Subscribe and watch Shopify Masters on YouTube! Sign up for...

Emily Miller launched OffLimits, creating cereal with out-of-the-box branding and ingredients that are actually good for you. Discover her creative branding strategies and how you can disrupt a traditional market. For more on OffLimits and show notes: https://bit.ly/3MHCA0m Download our FREE branding template to help you build a memorable brand that customers will love: ​​https://bit.ly/44nXGIv Su...

New York artist Jono Pandolfi is the go-to ceramist for many reputable establishments, including eateries at MOMA and the Four Seasons Hotel, and several Michelin Star restaurants.  Jono and his brother, Nick, run a thriving seven-figure business,  Jono Pandolfi Designs, employing more than 20 artists, while maintaining high standards for handmade ceramics. To learn more about Jono Pandolfi Design...

The most common mistake that most brands make with their Black Friday/Cyber Monday email and SMS campaigns? Not being aggressive enough. Jacob Sappington, director of email strategy at growth agency Homestead Studio, shares what he’s recommending for his clients this holiday season. For more from Shopify Masters: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on Y...

Ariane Goldman founded Hatch out of a personal need and set the tone for maternity fashion nationwide. Her business caught the attention of Marquee Brands, where Ariane now oversees an entire maternity collection across multiple product categories. She shares how in-person events and activations helped her build a maternity empire. For more on Hatch Collective and show notes: https://bit.ly/49m8Hg...

This special Black Friday and Cyber Monday episode features advice from seven Shopify merchants, including Momofuku, Dieux Skincare, Jono  Pandolfi Designs, Magnolia Bakery, Offlimits, Bandit Running, and perfectwhitetee. To learn more about the podcast, find past episodes and show notes: https://www.shopify.com/blog/topics/podcasts Subscribe and watch Shopify Masters on YouTube! Sign up for your...

Tim and Nick West took a scrappy approach to building Bandit, their community-first apparel company for runners. They didn’t bring it up at their run club and they didn’t do any paid advertising in the first year. Here’s how Bandit grew organically and continues to empower the running community. For more on Bandit and show notes: https://www.shopify.com/blog/bandit-community Subscribe and watch Sh...

Jen Liao transitioned her popular restaurant into the full blown DTC brand, MìLà, turning her family recipes into a thriving food business. She shares tips for making the switch and handling quality control, marketing, and community building. For more on MìLà and show notes: https://bit.ly/3tQ2Q24 Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

Marcus Milione launched and scaled his business, Minted New York, by sharing his journey online. Throughout development, he brought customers for the ride, incorporating their feedback along the way. Learn how to build in public and earn trust as the face of your brand. For more on Minted New York and show notes: https://bit.ly/3Fnh7pD Subscribe and watch Shopify Masters on YouTube! Sign up for yo...

Ryan Close established a new product category with his company Bartesian, created competition for his own brand, and signed major licensing deals with some of the largest liquor companies in the world. For more on Bartesian and show notes: https://bit.ly/46Tqrgu Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

How did Charlotte Palermino build a tight-knit community on TikTok and launch her brand, Dieux Skin? Listen to discover her formula for standing out on social media and creating community with your marketing machine.  For more on Dieux Skin and show notes: https://bit.ly/3ZTMK3A Create a clear plan for your social media strategy: https://bit.ly/3HVAPuv Subscribe and watch Shopify Masters on YouTub...

To celebrate Latinx and Hispanic Heritage Month, Ali Mejia and Mariela Rovito discuss how they’ve built longevity into their sleepwear brand, Eberjey, while keeping creativity alive.  For more on Eberjey and show notes: https://bit.ly/45j3FOd Download our FREE template to help you manage cash flow- https://bit.ly/3noeyyd Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify...

Nik Sharma, “The DTC Guy,” kicks off the Shopify On Location in New York series with his marketing playbook. His recommended combination of organic content and paid media has helped grow some of the biggest DTC brands, including Juneshine and Caraway. For more on Nik Sharma and show notes: https://www.shopify.com/blog/nik-sharma-marketing Subscribe and watch Shopify Masters on YouTube! Sign up for...

Shopify On Location is back on the road again, this time to share valuable insights from some of the most notable founders and industry experts in New York City.  We’ll dive into things like designing the right products to the ideal way of communicating with your customers.  Join hosts Benjamin Gottlieb and Shuang Esther Shan each Thursday for the next few months for Shopify On Location from New Y...

Miguel Leal and his co-founders discovered that Mexican dining had evolved in the US, while the Mexican food products found at the grocery store remained stale. With Somos, the team hopes to create the “pasta sauce” of Mexican meals, making the cuisine more accessible for at-home cooks. To learn more about SOMOS and find show notes: https://www.shopify.com/blog/somos-cpg-trends Subscribe and watch...

Anyday founder Stephanie Chen saw a business opportunity in a common misconception: that microwaves are just for reheating. She designed cookware specifically for the appliance, and used content on her Shopify website, PR about the brand, and the endorsement of celebrity chef David Chang to build credibility and bust myths around microwave cooking. For more on Anyday and show notes: https://www.sh...

Camille Ouellette is the owner of Camillette, a handmade jewelry brand and workshop based in Montreal. On the latest episode of Shopify On Location , Camille shares her experience growing a hobby into a viable business and offers tips on retail partnerships.  For more on Camillette and show notes- https://bit.ly/3EN0684 Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify...

Vicky Sclaia, co-founder of L’Intervalle, details how she manages to sell trendy high-quality shoes at an affordable price. For more on L'Intervalle and show notes- https://bit.ly/3rrUKfc Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.

The Montreal-based music company Bonsound has found more equitable ways of working with artists to help them make a living and diversify their income streams. Find out how Bonsound is helping musicians adapt to the current state of the music business. To learn more about Bonsound and read the show notes: https://www.shopify.com/blog/bonsound-working-with-artists Subscribe and watch Shopify Masters...

Michael Serbinis, a member of the Business Council of Canada and Fellow of the Creative Destruction Lab​,​ shares tips for raising money, using personalization features, and entering accelerator programs. Plus, discover new emerging technologies that will improve the way your business operates.  For more on Michael Serbinis and show notes- https://bit.ly/3PwO0WQ Subscribe and watch Shopify Masters...

Myriam Belzile-Maguire started a leather shoe company, Maguire, with a $15,000 bonus from her corporate job. Finding good manufacturing partners and nurturing the relationships with factories were key to her success. For more on Maguire and show notes: https://www.shopify.com/blog/maguire-working-with-factories Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial her...

Token-gated commerce is the future of buying online. It gives customers a way to earn perks like exclusive products or access to in-person experiences. And it gives businesses more ways to tailor their customer’s experience and collaborate with other brands. Here’s what you should know to get started with this new technology. For more about token-gated commerce on Shopify and show notes: https://w...

Second-generation owner Amit Mahtani explores expansion and renovating storefronts, and offers invaluable tips for entrepreneurs looking to balance online with in-person sales.  For more details about Bagels on Green and show notes: https://bit.ly/3L2Fn3G Subscribe and watch Shopify Masters on YouTube! Sign up for your FREE Shopify Trial here.