Ship it and Sip it

That’s the bold take from Flavio Amiel, founder of SWAT SEO and Swiftbrief . In this episode, we ponder the myths, tactics, and hidden opportunities in SEO for startups and online entrepreneurs. Spoiler: If you’re obsessing over keywords, you’re doing it wrong. Key Quotes: * "Start at the epicenter of your business. That’s where the money is." * "Google isn’t killing SEO… it’s just handing the mic...

Starting this month, he’s been dropping amazing lead lists from Reddit for founders across the Build in Public community on X. But this conversation is about much more than leads, Jordan’s journey from HSBC to solo founder was not an easy road. He’s learned a lot in the year since he launched Founders Owl as a simple side hustle — we get into: * How he found a niche he could serve and won his firs...

Co-founders Gabriel and Alec are two builders from the blockchain & crypto space who decided to reshape fintech for small indie entrepreneurs and startups. They have a bright vision for the future of startups, but the lack of transparency among the leading merchant of record payment providers pushed them to launch Creem . So they did, in just a few months 💪 Here’s what we discuss in this episode:...

Virginia’s story started with her walking into the gym at college and ‘being terrified’ to use the great fitness space now available to her. But that fear didn’t stop her. Instead she went on to form a strength training community with her fellow students, gained her Personal Training certification and started thinking about an app that could help more ladies feel confident in the gym. This is her...

This show is about much more than podcasts though. George Boyd is the founder and editor behind Cut the Pod — his agency that helps podcasters create great videos for their full shows or short-form content. So this is a peek behind the curtain of video podcasting, as I’ve struggled to learn the process from hosting and recording to editing and growing Ship it and Sip it. It was a real treat to hav...

Welcome to new episode of Ship It and Sip It 🍻 Real talk on the world of bootstrapping and entrepreneurship with this week’s guest, Pete. If you're keen on building a business around a newsletter, directory, community or just curious about making a living outside the traditional 9-to-5, this episode is for you! Pete shares his journey from a pretty crap job in a bookies to making over $2,500 by h...

🏃‍♂️🚴‍♀️ This week we're thrilled to have Victor Hesselbom in the studio. Victor is the brilliant mind behind Watchletic , an indie Apple Watch app designed for runners and cyclists. In this episode, we uncover: ⌚️ Victor's background and his journey into developing Apple Watch apps as his side husle. 🏃🏻‍♂️The inspiration behind Watchletic and how it serves the running and cycling community....

Welcome to another exciting episode of Ship It and Sip It 🎉 This week, we have a fantastic guest, Best, who shares his incredible journey in the tech world, from teaching English in Ukraine to becoming a bootstrapped founder in the open-source community. In this episode, we uncover: 👨🏻‍🏫 Best's passion for online learning and leveraging AI tools to enhance productivity. 🧱 The launch of Formbr...

Pete's the first guest I've had in this particular niche and with over 15 years of experience he's the perfect one to explain it all. We get into: • Why websites should rely more on SEO for sales than ad driven traffic • How eCom has changed as consolidation and platforms like Amazon keep growing • What new sites should do to start off on the right foot with Google Search • Where to use AI generat...

Hey Shippers and Sippers, I am so glad to be back with a fresh episode and fantastic conversation with Eli. I had a little break while we welcomed our second daughter into the world! But the show must go on and Eli’s insights are an amazing way to come back to the studio. Here’s why — Eli’s been on a mission to find freedom and help technical founders figure out early sales for many many years. He...

Hire global talent or get left behind | Ep89 with Paul Xue Last week Paul mentioned on X that he wanted share his thoughts & findings after a few months of researching the state of global hiring. We're happy to play host to this conversation and share Paul's ideas with you! Here's what we got into: 🤑 The reasons having a global team make sense for your startup. 🛠️ How to build a remote, async wor...

Beyond merely budgeting or money tracking, Investrio puts education and money mentorship in the center of the equation to help young folks figure out how to get out of debt and build a better financial future. Here's what we got into in the show: 🤝 How Laura and Joyce met and objectively decided to team up as co-founders 💪 What they brought to the team in experience and skillset 🫶 How they used...

"To get my mission of accessibility out there is not a problem of having the right tool, or developers needing to find the right tool — but rather teaching them all the benefits of accessibility." This week’s guest Charlie Morris is on a mission to help startups, indie makers, and even BigCos make their websites and products more accessible for everyone. Since joining the #BuildInPublic community...

Back with a fresh site, Hai and the Wudpecker team are here to extract all the important bits from your meetings both online and in-person — so you can focus on the meeting itself. Today we have look at the website, break down the messaging and dig through some of the free resources they share. Honestly, I couldn’t find much not to like about the site, copy or value proposition. I’ll try to make a...

From the outside, concerts look like a party on the road every night. But the truth is each tour is run like a business and the tools to organize every stop were not quite fit for the purpose. That meant inefficiency, money wasted and in the worst cases, unhappy fans & artists. Ternwheel's here to turn that around and Ashanti brings the skills, support and network to make it happen. We got into: •...

You all know the pain — you google a recipe and find a bunch of long-winded SEO optimized foodie blog articles that may have a decent recipe buried somewhere under all the keywords and ads. It sucks, but that's what it takes to stay up top on google. Thanks to Ethan Chlebowski we now have a better option — CookWell.com Directories and info-products are having a bit of a moment, and I think Cook We...

Zeng’s got so many AI projects going on it was hard to decide where to focus without this turning into a 4-hour chat (which would be lovely). But we managed to scratch the surface and, in my opinion, this is almost all one can do in terms of AI right now. The pace of change is furious, tools pop up and disappear too fast to fixate long on ‘the state of things’ now. ‘Cause tomorrow it’s gonna be di...

Flipner AI might be just the solution you're looking for. But can it deliver on that promise? Find out where I see Flipner's potential and what the founder could improve ahead of the Product Hunt launch on Jan 25th. Here are my main tips for Alex: * Replace ‘texts’ as the cover-all outcome — specify what kinds of content Flipner will help folks create. * Give a few clear before-after examples of h...

“You have to focus on small wins because maybe this week you get 100 impressions, next week you get 150 or a single post that finally gets two replies while the others received no feedback at all. If you see these small wins, these small improvements every week, not every day probably, but every week — you see something.” There are 3 reasons I’m stoked to have Alberto on the show: * His depth of e...

But check it out and you'll see why I'm so stoked for CopyFrame . Roast 'em Gently is a new show where I find upcoming PH launches and break down the product page according to the copy, the value prop and just the overall vibe. And CopyFrame promises a ton of neat features that will make life SO MUCH easier for high-volume copywriters or any folks who launch a lot of new websites or landing pages....

If you've ever had these questions pop into your head, this show's for you. Our guest Jay Unwin brings 10+ years of experience in fitness and stress management to uncover what's causing us stress today and what we can do about it. Here's what you'll learn: 💡 How to de-stress in winter & make better resolutions 📱 What to about stress from social media 🚰 Where stress comes from and how to handle...

Alexandra is the product manager on the VeroSkills team, a role she grew into thanks to her innate curiosity, organizational skills and customer focus. In this show, we uncover the balance between product and people that makes product management just work. Along the way, Alexandra shares: ⚒️ how she facilitates amazing team meetings 🤖 the automation process that cut VeroSkills onboarding time in...

​​Today we have an interview with Lera Kuntsevich, founder of Clipwing. She's an ideal guest because she has helped tons of other founders during the Nano Grit and Bootcamp challenges earlier this year — and now she's striking out on her own as a founder of Clipwing — the tool to make shorter clips out of longer video content. Lera is open and radiates positivity among the Build in Public founder...

"Oftentimes people do competitor analysis, but it's a one and done thing and it's not being referenced after that. But there's so much value in understanding how your competitors are growing and how they're adjusting to their market" Uma’s an Entrepreneur in Residence at Wizard Ventures and we uncover: 👀 Why competitor monitoring matters for startup success 🧐 How it’s different and more useful t...

"Your stories, your scars — physical scars or the scars on your soul — they are important for you because they're the evidence of sometimes difficult, or sometimes very sad stories. These scars make you beautiful because they make you strong." Today's guest Olya Kolyada brought a new level of openness to the show. As the host, I'm sincerely grateful for her courage to frankly share her journey, ch...