Shiny New Clients!

This business owner increased her Instagram reach by 1000% and the simple change she made might surprise you. It wasn't a hack, it wasn't a trending audio or using Facebook ads - it was a mindset shift and a shift in how she approached her content. And I'll bet my bottom dollar when you make this change you're going to see follower growth and increased reach as well. Because, a...

How many followers do you truly need (as a business/influencer) on social media? The history of micro-influence, the sought-after 10k followers , brand deals and how many followers you realistically need as a business, trying to get clients from your content - We're going there in this episode and I think you're gonna feel inspired when you hear this social media manager's take on i...

Thinking of using Facebook ads? FIRST STREAM THIS EPISODE. Look, I'm never gonna tell you NOT to use Facebook ads... They work, when you use them the right way. *But*, dear business owner, the fact is - they are not the secret to success and there are a lot of moving parts you need to have set up inside your own funnel, and your own business in order for ads to bring you clients. Do Facebook...

Let me tell you about the time I stood on a stage in a massive theatre and completely blanked on the lyrics I was singing... Because if I can survive that , you can show up on camera in a reel or a TikTok. And with the tips I give you in this episode to help you fake on-camera confidence, you're gonna look like a top notch content creator... Heck, let's make you an influencer ;) In this...

It's all in your head, friend. (No, seriously - everything holding you back from what you what is happening in your head). I may not be a mindset expert but in this episode, I'll share my take on mindset, attitude, and how approaching your business with an awareness of how you're thinking about it can be a total superpower and drive you toward success. 🎉 Get clients from Instagram...

This unexpected trick to going viral is actually hilarious... And once you listen this episode you're gonna run to try it to see if it works for you too! This summer I committed to GROWTH - follower growth, network growth and getting my business out there. That commitment culminated in multiple viral videos and in this episode, I'm going to tell you the exact and unconventional reason my...

Please learn from my wins (and my embarrassing losses). In this episode, I'm getting super candid about money I've invested into my business in the "wrong" ways and the "right" ways. You can grow your business so much faster (while keeping your bank account intact) when folks who have been where you are get real with the best and worst investments they've made. S...

What if 1 single post generated a tidal wave of business for you? In this episode, I'll tell you *exactly* how we made that happen for one of our social media management clients *and* when you click the link below you can download the same template we used to get our client 10 sales calls in 3 hours. If you're a service-based business owner, and you want more ideal clients flooding your...

You're frustrated. You feel like posting is screaming into the void, and quite frankly you're feeling a bit embarrassed. I get it. But friend, even if your followers are friends and family you gotta keep posting about your business! And before you ask; starting a new account isn't the answer - you're just making more work for yourself. In this episode, I'll give you an act...

Dreaming of the day your business makes $100k and you can proudly be a 6 figure business owner? I got you. In this episode I'll tell you about my bumpy road to running a multiple 6 figure service based business, and some of the *exact* steps I took to build it. Stay 'til the end, when I'll give you 4 highly actionable steps to take right now to grow your business, get more clients,...

How do you post the "Right" thing on social media? How do you know if a post is successful or a flop? What matters most? Likes? Comments? Engagement? Clicks? In this episode, I'll explain how to decipher your social media analytics (aka insights) so you can figure out which posts you make for your business are "right"! 🎉 Get clients from Instagram inside Magic Marketing M...

In this episode we take you behind the scenes of a viral video. Rachel Lovitt guests on the show, sharing a story about how she set her mind to making a viral video - and nailed it on her first try. What makes a video go viral? How can you copy the ingredients Rachel used? Could part of the secret to going viral be in being energetically ready to have millions of eyes on you? In this episode we ge...

What does niche mean? How do you know if your marketing is niche? Most importantly, how the heck do you PRONOUNCE niche? Is it Niche? Neesh? Nich? Niché? This episode will lay out everything small business owners need to know about niche, how to choose yours and why it's worth it to stop resisting the advice to find your niche, and choose a more specific target market for your business. 🎉 Ge...

Business owners regularly tell me they want to work with authentic people, and want to be authentic leaders on social media... But what does it mean to "be authentic"?  Can you control it?  In this episode, we look at what traits make your audience perceive you as a more genuine person, and business owner. I'll give you actionable strategies you can use right now to open up with you...

2023 is the summer of Barbenheimer! The Barbie Movie Marketing gave us a masterclass in theatrical marketing, this summer! From Barbie memes to Barbie photo ops, to Barbie pride parade floats - you couldn't open your phone without seeing the quintessential Barbie Pink, these last few months. So why is the Barbie movie so popular? ...Because of the marketing! In this episode, we'll break...

How does the Instagram Algorithm work? If you're using Instagram for business, should you have a "business" account type? I'll tell you! In this bite-sized episode you'll will... Hear how to unlock the Instagram algorithm in a way thats sustainable, and fact-based. Know what account-type to have on Instagram for your business or personal brand (Creator, Personal or Busines...

Are you a business on social media? Ever wonder which businesses are the best at it? In this episode, I'll tell you 3 of my favourite businesses on social media and we'll break down the strategies they're using to make their businesses go totally viral online.   You're going to be *shocked* to see how the strategies these top businesses are using on Twitter, Instagram and TikTo...

You have hot leads right now! And as Head Marketer of your own business, today's challenge is to get your current leads off the fence and get them to BUY. Wondering how to sell more and get more clients with your *current offer*? In this episode you'll learn tactics and strategies to tip your leads over the edge so you can turn them into clients. Turn your leads into clients with this so...

It is totally freaking possible for your posts to pop off and reach the masses! In this episode we break down some of the marketing psychology behind what makes stuff go viral. We  pull from Jonah Berger's book Contagious: How Things Catch On (which I highly recommend you add to your business books reading list!)  If you're a small business owner or a personal brand and you create conten...

Which social media insights matter? Which analytics should you track in your business, and which ones can you close your eyes and pretend you didn't see? In this episode we'll break down which instagram insights matter (I'll focus on Instagram but this really goes for all social media platforms) so you can stop getting totally overwhelmed when you open your analytics tab and proacti...

Shiny New Clients is the world's newest marketing podcast! In these bite-sized episodes we’ll talk about social media, what makes people buy, how to go viral online and marketing psychology. We'll delve into what service based business owners need to do to attract their ideal clients with social media marketing, and what it means to be a personal brand, and a business owner. Whether you’...