Shift Happens. Shine Anyway.

Rebranding isn’t just for businesses — it’s for you, too. 💫 Whether you’re in your 40s, 50s, or beyond, you can reinvent your story, your style, and your strategy. In this video, I share why rebranding is not about starting over, but about showing up more fully as who you are now.  You’ll learn: ✨ What a personal rebrand really means ✨ How to align your brand with your current season of life ✨...

In the competitive world we live in, building and maintaining a strong personal brand is more important than ever. But how can you ensure that your brand remains authentic, compelling, and consistent without dilution? Join us on today's captivating podcast that delves into personal branding, guiding you towards unlocking your full potential and not diluting your brand.

Summer brings not only sunshine and vacations but also unique opportunities for businesses to connect with their target audience in a vibrant and refreshing way. With the right summer marketing strategy, companies can leverage the season's energy and consumer behavior to boost brand awareness, drive sales, and foster customer loyalty. In this article, we'll explore key steps to create a successful...

We often hear about knowing your audience. Whether you are taking the stage to speak or selling your services or products or even going on a job interview. Understanding what is valuable to others and what their needs are is crucial to moving to the next level in business and in relationships. This podcast will dive into knowing the power of understanding your target audience and your target marke...

Personal branding is absolutely necessary. So many people avoid or dismiss the importance of personal branding mainly because they don't understand it. This podcast will debunk 6 myths about personal branding. 1.) Personal brands are for extroverts. 2.) Personal brands or corporate brands. 3.) Personal branding is social media. 4.) Your personal brand is all about you. 5.) A personal brand is your...

Marketing plans are critical for growing your business or organization. But, it doesn't need to be that difficult. In this episode, I will address how to create a simple marketing plan.

Understanding and knowing your target audience is so critical to growing your business or organization. Often business owners will hesitate to focus on a specific audience because they thing it means they are elminating other potential clients or customers. However, focusing on your ideal and target audience or buyer personas can actually GROW your audience. This episode will touch on a few ways y...

Clarity is king if you want to grow your business and brand. In this episode, Lee highlights why clarity matters in your marketing strategy. She follows up with some tips on how you can work your way toward creating more clarity in your business and marketing.

Content marketing is powerful. When you are able to create a strategic content plan, it leads to trust with our audience, which leads to revenue and growth. In this episode, Lee Watts breaks down what is important to ask yourself when creating a content strategy. Are you read to connect the dots?

So many of us want to have influence on those around us. In this episode, I discuss 5 qualities we need to have influence. Be sure to listen and let me know your thoughts. Also - be sure to follow me on IG at lee_ashbyandwatts

We all have a story, both personally or for your company or organization. Your story is important. And the reason we need to know our story and how to tell our story is to 1.) connect; 2.) customers/clients; 3.) credibility; 4.) make music. Listen to this episode to learn more. Contact me at lee@ashbyandwatts.com or visit my website: www.ashbyandwatts.com to learn more.

I truly to believe that with action comes clarity. Clarity is not obtained by sitting still and waiting. Action is powerful. In this episode, I provide tips on how to take action in your business with your marketing and branding. We all get stuck. But how do we handle it when we are unsure of the next steps? If you would like to schedule a brand clarity session with me, be sure to reach out to me...

Black Friday is just a few weeks away. In this episode, Lee Watts shares some ideas for promotions and sales during the holiday season.

Knowing your value proposition and USP (unique selling proposition) is important on both a personal level and as a company or enterprise. However, so many people are unclear of the value they bring. On today's episode, Lee Watts discusses a few key points on how to identify your value proposition.

Creativity is not reserved for the select few. All of us have some degree of creativity, it is just a matter of improving it and learning how to let go and use that muscle of creativity. Check out my podcast on 5 tips for exercising creativity in your business, life and even relationships.

Lead magnets can be beneficial to a business for growth and leading a prospective customer or client to learn more about your business or organization. In this episode I will provide some quick tips on creating one and examples of great lead magnets.

There is so much noise out there... especially digital noise. How do you rise above the noise and get your brand out there. I offer some quick and practical tips on how to promote your brand and company. If there are points that you really like, let me know and I will create a video, podcast or a free course to elaborate on the tip. Email me at lee@ashbyandwatts.com

Creating a target audiene is foundational for your company and building your brand! This does NOT meant you cannot sell to those outside of your ideal audience, however when you are clear on your ideal client - you will know how to communicat with them and rise above the noise. You are clear, and clarity creates REVENUE. Reach out to me if you need assistance lee@ashbyandwatts.com .

Welcome to the connecting the dots podcast with your host Lee Ashby Watts. Our podcast is committed to delivering marketing, branding, and strategy advice for the small business owner. And now let's start connecting the dots. Hey, Hey. Hey, it's Lee Watts with connecting the dots, a podcast of Ashby and Watts consulting. Thank you for joining me today. So today we're going to talk about pivoting a...

Yes, we are in a middle of a crisis. The temptation may be to not market or grow our business out of fear or anxiety. But there are things we can do now to keep our business moving. Check out my podcast to make sure you are doing things in your business to keep moving.

We know that we are currently in a crisis and it has changed the way that we do business, how we network, how we expand our brand and market our business. The key is to keep networking, despite the challenges and the rules of social distancing. Life has changed. It is our job to change with it. Check out my latest podcast on tips for virtual networking and ways to still expand your brand and busin...

So many people get stuck on they type of content to post for their business or organization. This podcat will provide you with a few ideas on the type of content to post.

There are alot of new trends and new things in marketing for 2020. In my podcast, I highlight some of my favorite trends which include voice searches and customer experience. Check out the podcast and let me know which is your favorite marketing trend.

Being an entrepreneur or workpreneur can be exhausting. There are often so many things pulling for our attention, it can be hard to focus. However, without mastering your time and being intentional about your efforts and activities, you may find yourself frustrated and ineffective. Today's podcast shares just 3 quick tips on how to have more impact by managing your time. Take a listen to this brie...