Shift Forward Health

Live from HLTH '25: Dr. Jon Van Der Veer, Founder of Hy-Vee Health Exemplar Care, Dr. Erica Armstrong, Founder of Root Functional Medicine, and Jason Campana, CEO of LifeSpeak, discuss the latest advancements in employee benefits, wellness, and primary care.  JOIN THE COMMUNITY  This show is produced by the Healthcare Rap Community . Come learn how to bridge the gap between sick care and...

Israel Krush, CEO & Co-Founder of Hyro, dives deep into taking shared responsibility for consumer engagement, the significance of proactive patient care, and he does an admirable job when asked to explain agentic AI to a 3rd grader!  All that, plus the Flava of the Week about Amazon Pharmacy Kiosks. Can such a simple solution meaningfully bridge care gaps, and can the rest of the industry...

Live from HLTH '25: Jim Kirby, Chief Commercial Officer at Kroger Health, Dr. Christina Valentine, Chief Medical Officer at Kate Farms, and Dr. Carlos Nunez, Chief Medical Officer at Resmed, discuss how nutrition and sleep innovations are using the consumer POV to bridge the gap between traditional sick care and consumer-based well care.  JOIN THE COMMUNITY  This show is produced by the...

Live from HLTH '25: Oren Nissim, Founder of remote care company Brook Health, Dr. David Buchanan, Founder of the recently launched value-based multispecialty practice Town Square Health, and Dr. Ricky Choi, Head of Digital Health at Samsung, discuss how they’re seeing the consumer POV being incorporated to bridge the gap between traditional sick care and consumer-based well care.  JOIN...

Hold on tight, folks. Max Marchione, Co-Founder of Superpower, gives us a vision of the future of health as more people understand the difference between prevention and enhancing life.  All that, plus the Flava of the Week about the annual HLTH conference. What trends did Jared synthesize from the official media announcements, and how do we push for progress long after the lights turn ou...

Mindy Grantham shares insights from her experience as a marketing leader for some of the most well-known cancer centers in the country. You’ll finish this episode feeling hopeful that we can make cancer journeys consumer-centered, and you’ll have a little more empathy for patients who struggle navigating a system that wasn’t built for them. All that, plus the Flava of the Week ab...

Keaton Wright, Founder of Target Continuum, tells us about changes in the air for healthcare marketers, his framework for where to focus with AI, and why he’s more bullish than ever about what’s coming around the corner for those who are working to connect people with care.  All that, plus the Flava of the Week about taking professional risks. How does author and former guest shar...

Jannine Versi, Founder and CEO of Elektra Health, gives a behind-the-scenes look at the gap in women’s health that her startup is addressing, how she uses consumer insights to drive differentiation, and how she’s overcoming historical funding and awareness challenges in the space.  All that, plus the Flava of the Week about using ChatGPT for health advice. What does Time Magazine...

Al Woo, Chief Product Officer at AliveCor, describes how to design personal health devices when consumers seem to expect everything on demand, how to keep clinical integrity without sacrificing consumer usability, and how the future vision of people centric care is going from fixing illness to prevention.  All that, plus the Flava of the Week about Amazon teaming up with nutrition care startu...

Dr. J. Nwando Olayiwola is President of the Advocate Health National Center for Clinical & Community Impact, and earlier this year was named President of The Beacon, a new health and wellness center being built in Milwaukee. Dr. O will inspire you with her vision for bringing clinical care together with other services that aren’t always included in the equation to address physical, menta...

Noom CEO Geoff Cook and Chief Medical Officer Dr. Jeffrey Egler highlight early results from the company’s microdosing program, the changes that happen as GLP-1's continue to dominate much of the public conversation about weight loss, and what physicians think about it all.  All that, plus the Flava of the Week about leadership changes at CVS Health. Who is in, who is out, and what do t...

Jared shares 5 trends that he expects to see at fall healthcare conferences including HLTH, SHSMD, HCIC, and CHIME Fall Forum.   JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community , highlighting the consumer POV in healthcare. Whether you're actively working to make healthcare more consumer-centered or just want to learn about cool new care models and innovations, t...

Antoine Pivron, Head of Health Solutions at Withings, gives us an inside look at the world of connected health devices, including how their company has evolved from making the world’s first connected weight scale to becoming a B2B partner for healthcare organizations, and how to successfully make consumers AND clinicians happy at the same time.  All that, plus the Flava of the Week...

Jared gives 8 examples of what Consumer-Centered Health looks like: Hospital-At-Home Programs, Direct Primary Care, Retail Health, Food As Medicine, Connected Fitness & Wearables, Functional Medicine, Experience Orchestration, and Metabolic Health Programs.  JOIN THE COMMUNITY This show is produced by the Healthcare Rap Community , the home for bringing together the voices of healthcare l...

Maz Brumand, VP of Product at Oura, gives us a first-hand look at how Oura’s Glucose and Meals features work, how they change the game when viewed with other personal health data, and whether wearables are the new digital front door.  All that, plus the Flava of the Week about the start of Season 12, and the launch of our free new online community. How will these two things help bridge...

(Originally aired in February 2022) Re-live our 200th episode with our most provocative thinking yet! Jared and Zain welcome friends Jill McCormick (TechSpring/Baystate Health), Victor Reiss (UNC Health), and Teri Sun (White Rhino) for an exclusive preview of the Consumer-First Health Group’s upcoming Manifesto, a letter to the healthcare industry outlining what needs to change and how to re...

Karthik Ganesh, CEO of OnMed, talks about how their “Clinic in a Box” is addressing care gaps in underserved areas, why they pivoted to a B2B play, and how consumers and patients seem to have split personalities.  All that, plus the Flava of the Week about the launch of Town Square Health. When will we learn more details about this startup, and can their model deliver on providing...

(Originally aired in December 2022) Ben Dillon guides us through Geonetric’s Consumer Health Survey and shares what the data says about consumers' preferences for engaging with providers. You’ll want to hear Ben’s takeaways from the research, what he would do as a marketing leader, and the need for consumer-centered strategy to become more mainstream.  The majority of these...

Tanay Tandon, CEO of Commure, shares the value of giving providers back time in their day, the difference between augmenting providers and automating care, and how to simplify aspects of the patient experience that seem invisible.  All that, plus the Flava of the Week about a new research paper on the Apple Watch. How far away are we from fitness devices actually detecting diseases at scale,...

(Originally aired in November 2022) Justin Wartell, Managing Principal at Monigle, walks through his agency's Humanizing Brand Experience report . Their extensive research identifies personas in ways that healthcare leaders can use to design consumer-first experiences.  These personas are just as relevant today, so it’s worth another listen! JOIN THE COMMUNITY  This show is produce...

You heard it here: Dr. Tim Church, Chief Medical Director at Wondr Health, believes that the popularity of GLP-1's will surge much higher once pill offerings are approved in the coming months. He also shares the current state of preventive health, why it’s easy for everyday people to feel confused about new weight loss options, and what he recommends to do when you feel like your personal he...

(Originally aired in August 2022) Rob Klein shares key findings from his firm’s omnibus research report that illustrate how consumers are thinking differently about healthcare and how it impacts everything from attention spans to brand recall.  These consumer insights continue to shape service design today, so anyone who is championing consumer experience will want to pay attention to w...

Michael Dalton, Founder and CEO of Ovatient, shares how we should be talking about digital front doors in 2025, how to move from a patient portal to a patient journey, and the tech that’s needed to connect beyond episodes of care.  All that, plus the Flava of the Week about the Whoop’s warning letter from the FDA. What are both sides claiming about Whoop’s Blood Pressure Ins...

(Originally aired in August 2023) Dr. Justin Norden, now CEO of Qualified Health was an adjunct professor at Stanford Medicine and a partner at GSR Ventures.  He shares highlights from the first-ever collaborate state of healthcare generative AI report.  We thought it would be interesting now that Justin returned as a guest earlier this week (#440) and generative AI has progressed so qui...

In the next 12-24 months, most patient journeys will start with an AI-powered question about their health information, says Dr. Justin Norden, CEO of Qualified Health. He also shares highlights from the company’s launch, where he is seeing generative AI deliver real ROI right now, and how leaders should be thinking about governance and safety, especially as policy is constantly changing.&nbs...