She's The BOSS. The Business Podcast for Holistic Nutritionists.

If you’ve ever left a client call feeling drained, over-responsible, or like you’re carrying someone else’s nervous system home with you, this conversation puts language and structure to what’s happening. We talk with Natalie Frey, a licensed marriage and family therapist (LMFT) who specializes in DBT (Dialectical Behavior Therapy) and integrates modalities like EMDR, ACT, inner child work, and sc...

You can post every day, grow a following, and still be building someone else’s business. That’s the uncomfortable truth we unpack as we name the two lanes almost nobody says out loud: the influencer path and the CEO path. From the outside they can look the same, but underneath they run on totally different foundations. One depends on borrowed offers, borrowed credibility, and rules you don’t contr...

Your brand can look beautiful and still feel wrong. That disconnect is what we unpack with Carolyn Williamson, founder of With the Seasons Studio, a conscious branding and web design studio for heart-led entrepreneurs who want their online presence to feel like home, not a costume. We get honest about the moments that force reinvention, including postpartum anxiety, the identity shift of motherhoo...

That “off” feeling you get on a discovery call or booking request is not random, and ignoring it can get expensive fast. We’re telling the full story of our third RV renter: the unexpected phone call, the mileage negotiation, the push to break a clear no-pet policy, and the way small boundary tests turned into bigger problems once they were on the road. What started as a goal to hit a simple booki...

Carbs get blamed, fats get demonized, and women get told to sweat harder on a treadmill. We sit down with Melissa to call out the biggest nutrition and fitness myths we see in the wild and to make a more grounded case for what actually works: balanced eating, strength training, and habits you can keep when life is busy. We also talk honestly about the darker side of extreme physique culture, inclu...

We signed the papers, put down a deposit, and drove a brand new Class A RV off the lot without ever driving an RV before. No systems, no cleaners, no pricing model, and no real understanding of the RV rental business. What we did have was a clear vision for a premium guest experience and the kind of delusional confidence that says, “We’ll figure it out on the way.” That choice led to a booked-soli...

You can’t build a business on energy work by trying to sound like everyone else, and you definitely can’t stay in alignment by serving clients who drain you. We sit down with Stephanie Eagleson, a registered massage therapist turned intuitive energy healer and spiritual mentor, to talk about what happens when you stop shrinking your gifts to fit a neat little box and start letting your work be fel...

You can have the smartest nutrition protocol in the world and still watch clients stall, ghost, or “fall off” between sessions. That’s not a meal plan problem. It’s a psychology problem, and once you see it, you can’t unsee it. We’re diving into Gretchen Rubin’s Four Tendencies and how they explain the way people respond to expectations: outer expectations from other people and inner expectations...

Trauma doesn’t just live in the past, it shows up in your body, your relationships, and even the way you run your business. I’m joined by Lilly Gonoratsky, a licensed counseling therapist and EMDR therapist with a master’s in clinical health psychology, to talk about what real healing can look like when therapy is collaborative, flexible, and built around the actual human in front of you. We start...

A single, off-the-cuff YouTube video can change your life, but not always in the way you expect. We tell the true story of a nutrition creator who pivoted from a vegan, plant-based identity to a paleo message and watched the internet react in real time. What started as a simple attempt to answer repeated questions turned into overnight virality, intense backlash, and a hard lesson about what it co...

If you’re doing “everything right” and your business still feels hard, it may not be a strategy issue at all. It may be your nervous system pushing the brakes while your goals push the gas. I sit down with high performance business and leadership coach Sarah Lambert to unpack what nervous system led leadership actually looks like in real life, especially for ambitious women building online busines...

Sales is the asset nobody wants to talk about, until the numbers force the conversation. After a scroll through an Instagram clip with high-level entrepreneurs calling out sales as the key business skill, we bring it home for holistic nutritionists: if selling feels like something that “happens to you,” you are leaving your impact to chance. We unpack why the word sales can trigger a visceral, ick...

Your nervous system is running your business more than you think. When you catch yourself overexplaining your offer, shrinking your prices, or bracing for a “no,” that’s not just a mindset problem it’s a regulation problem. I sit down with Nicole, a Kelowna-based Spinal Flow practitioner, to talk about what it looks like to come out of constant fight-or-flight and back into a body that feels safe,...

If taking a real break would tank your revenue, you’re not lazy or bad at business, you’re just trapped in a structure where you are the system. I’m walking through a simple but uncomfortable test: take three weeks off in your mind, then ask what keeps working in your nutrition business without calls, content, DMs, or constant visibility. The answer tells you whether you’ve built a scalable busine...

A single childhood moment can quietly write the rules you live by for decades, including how you price, how you lead, and how safe it feels to be seen. We sit down with Chantelle Densted, founder of BU Naturally, to unpack how the subconscious mind drives behavior on autopilot and why so many high-performing women still feel a pull toward overexplaining, people-pleasing, or doubting their own auth...

That “pit in your stomach” after a discovery call is not random. It is your instincts telling you the prospect checked out long before they said, “I need to think about it.” We walk through the exact moment most holistic nutritionists lose the sale and why it usually happens when we stop reading the client and start accommodating them with extra explaining, extra justifying, and a nervous “Does th...

The scariest career changes don’t start with a plan, they start with a moment of truth. Laura Grangeia spent 13 years as an emergency medicine physician, doing the work, hitting the milestones, and pushing through the kind of stress most people can’t imagine. Then she heard a clear inner message in the quiet of her own front yard: if she kept living that way, the stress wasn’t just “a lot” it was...

In this episode Leigh McSwan introduces the solo series and explains exactly why She's The BOSS was built specifically for established Holistic Nutritionists who are ready to stop running a practice and start building a real business. Topics covered: why Holistic Nutritionists are leaving the industry, the business education gap, and what it actually means to build a nutrition empire. RESOURC...

That quiet moment when someone asks about your offer and you suddenly overexplain, discount, or hope they don’t say no? We go straight into the mindset and mechanics behind that spiral with Kristen Hurlihy, founder of Refine From Within, a licensed psychotherapist, certified health coach, and fitness trainer with 25+ years of experience helping women create real change without adding more to an al...

You can be the woman who gets everything done and still feel like you’re disappearing inside your own life. That’s the tension we get honest about with Sarah King, founder of Empress Nation, as we unpack what burnout looks like for high-achieving, spiritually curious women and why intuition is not a luxury, it’s a real leadership skill. We talk about the pressure to be perfect across every categor...

Your confidence can vanish in one sentence: “So, what do you charge?” Then life hits you with a much harder question: “What do I do when something feels wrong and nobody will listen?” That’s where this conversation lands, and it’s why I wanted you to hear Robin DeLorenzo’s story in her own words. Robin is the founder of the Safe Mama Project, a resource and community she’s building after years of...

Your confidence doesn’t disappear at pricing time because you’re “bad at sales.” More often, it vanishes because you’re still asking for permission to be fully seen. I’m joined by Dr. East, an integrative and alternative medicine physician, frequency coach, and best-selling author, for a candid talk about what it takes to unshackle yourself as a woman, a mother, and an entrepreneur. We dig into th...

AI is speeding up everything, but it can’t replace the feeling of being truly seen. That’s why this conversation with Laura “Lala” Swanson hit so hard for me. She went from high-earning tech sales burnout to a year of slow travel across 13 countries, earned her 200-hour yoga certification in Nepal, and came back with a clearer compass: build a life that feels like yours, then build a business that...

What if closing a beloved, award-winning brand is the most honest way to protect your mission? We sit down with Amber, founder of Gather Beverage Co., for a raw, timely look at why her clean, functional non-alcoholic elixirs—internationally recognized and fiercely loved—still couldn’t outrun the realities of scale, education gaps, and a market not yet ready for a true premium NA tier. The products...

What if the real secret to growth isn’t a secret at all? Angie, a wife, mom of two, full-time professional, and founder of Level Up Dance Fitness, joins us to show how joy, grit, and smart systems beat fads—on the mat and in the market. We start with fitness that sticks: why a 10-minute session you love outperforms a perfect hour you’ll never repeat, and how Level Up blends 90s and early 2000s dan...