She's Lost Control

Victorine Amoussou has worked at some of the most culturally influential brands on the planet — Sony Music, Nike, Spotify, and now Meta, where she leads marketing for Ray-Ban Meta and Oakley Meta. But she didn't get there by following a conventional path. In this episode, Victorine shares the real story behind a career built across entertainment, fashion, sport and tech — the internships that...

What happens when the career you built starts to feel like it’s slowly burning you out? Kesha Omarali was working in tech and startups — ticking all the “right” boxes — until burnout, self-doubt and a growing sense of misalignment forced her to rethink everything. In this conversation, she shares how she made the leap from corporate life into becoming a full-time artist and content creator, and wh...

Most people wouldn't put "sorting parcels at 18" on their highlight reel. Claire would — because that job taught her everything about resilience, people and showing up even when nobody's watching. In this episode, Claire shares a career journey that spans twenty years in the travel industry, redundancy, health challenges, and an unexpected pivot into content creation — not beca...

Monique Sar started out in finance. Not exactly the most obvious route into marketing, talent management and entrepreneurship — but then again, the best career stories rarely are. In this episode, Monique gets honest about what it actually takes to pivot between industries when the odds aren't always in your favour — the rejection, the resilience, and the strategic moves that nobody talks abo...

On this episode of She’s Lost Control , we’re joined by Ayahna Wilbon — founder of Friends Table — to talk about career pivots, community building, brand partnerships, and creating a business rooted in culture and authentic connection. Ayahna shares her journey from working across logistics, tech, marketing, and corporate brand roles to building a community-led platform centred around food, creati...

Celia Hodgson was making YouTube videos as a teenager. By the time she was done, she'd worked on The Crown, built her own production company Tiny Studios, and got acquired. In this episode, Celia shares the full arc of that journey — from saying yes to opportunities before she felt ready, to managing a team, navigating cash flow, and eventually going through the emotional process of handing o...

Courtney Kocak moved to Hollywood with a dream, a lot of ambition, and absolutely no idea what was coming next. What followed was acting, survival jobs, freelancing at Bustle, TV animation, podcasting, a New York Times byline, and eventually — a memoir that nobody else could have written. In this episode, Courtney shares the unfiltered story behind building a creative career on your own terms — th...

Most people would kill for a career at Diageo. Chloe Bate had that — and L'Oréal before it — and then walked away to build something entirely on her own terms. A marketing consultant who's worked across some of the most recognisable brands in the world, Chloe has spent her career at the intersection of brand strategy, digital marketing and communications. She knows what it takes to shape...

There's a version of a creative career that looks great on paper. And then there's the real one — the late pitches, the difficult clients, the moments you wonder if you're actually any good at this. Rebekah Guilar has lived both. As Business Director at Uncommon — and previously at We Are Pi and 72andSunny — she's shaped campaigns for Google, adidas and Desperados. But the thin...

Confidence isn't a feeling. It's a body of evidence — and Sibusisiwe Khupe has been building hers since before most people have their first proper job. By 25, Sibu had directed MTV-recognised music videos, worked with artists including Lewis Capaldi, Bree Runway and Tom Jones, and built a freelance career that eventually took her to one of the most respected creative agencies in the worl...

Zerrin didn't follow a career path. She built one — project by project, side hustle by side hustle, door by door. In this episode, Zerrin shares a career that spans HBO, Warner Bros, Nike, Naomi Campbell campaigns, African diaspora storytelling platform Amaka Studio, and her own holistic marketing collective, Wanda. It's one of the most varied creative journeys we've had on the show...

Chloë grew up in musical theatre and dance, questioned everything her teachers told her, and somehow ended up founding her own talent management agency, SHFT. Then she exited it — and started all over again. In this episode, Chloe shares one of the most honest conversations we've had on the show about what it actually means to build something, let it go, and figure out what comes next. We tal...

Theresa Bischoff has never done things the conventional way. And according to her, that's exactly why it worked. In this episode, Theresa — communications strategist, PR Award winner and self-confessed job hopper — shares what she's learned from a career that's taken her through politics, PR, journalism and startups. We talk about why trying different things isn't a red flag on...

Before Frankie Wheeler founded The Ripple Effect and Ripple Research, she was interning on Barack Obama's presidential campaign and walking dogs to fund her early career dreams. The throughline? Always knowing what she stood for. In this episode, Frankie shares her journey from psychology-influenced early career moves to navigating a male-dominated recruitment industry, rising quickly through...

Chimene Mantori trained as an architect. Then she sent a handful of targeted emails, landed an internship, and never looked back. In this episode, Chimene shares one of the most unexpected career pivots we've heard on the show — from architecture to A&R, major labels to independent ventures, and eventually to Los Angeles and her own agency. She's built a career on reinvention, and sh...

Janay Marie knew she wanted to work in media at age seven. What she didn't know was that the path would take her through Sony Music, TikTok, DEI activations, and eventually to founding her own agency, TALLAWAH — built on community, culture and doing things her way. In this episode, Janay gets honest about what it actually takes to move from corporate to entrepreneurship — the rejection, the b...

Lottie Unwin has had the kind of career that doesn't follow a straight line — and she'll be the first to tell you that's exactly why it worked. In this episode, Lottie shares her journey from journalism to marketing to founding her own agency and community, and what she's learned along the way about hustle, strategy and knowing when to trust your own judgement over everyone els...

Katya Rivas was fifteen years old when she fell in love with YouTube. It took a move to London, a language barrier, and a gap she couldn't ignore to turn that passion into something real. In this episode, Katya shares the story behind founding Latina Society — a community and events platform empowering Latin women across the UK and Europe — and what it actually took to build it while holding...

Cherise Stephenson didn't take the obvious route into journalism. She started at hospital radio, worked her way through graduate schemes, and eventually landed at Channel 4 — doing the kind of investigative work that doesn't just tell stories, it changes them. In this episode, Cherise gets honest about what a journalism career actually looks like from the inside — the resilience it takes...

Casey Bird didn't choose between art and psychology — she found a career that needed both. In this episode, Casey shares her journey from copywriting to creative and strategic leadership, and what she's learned along the way about craft, commercial awareness and building a reputation that actually sticks. We talk about navigating big agencies versus smaller creative environments, how to...

Kangwa Saili started out in performing arts, ended up in graphic design, and somewhere along the way decided that the best way to build a career was to build something entirely her own. In this episode, Kangwa shares the real story behind going from student to freelance creative to co-founding Clits, Tits, and Other Bits — a community-focused brand that's as bold as it sounds. We talk about w...

Adela grew up convinced a creative career looked like Devil Wears Prada. The reality was messier, harder and honestly a lot more interesting. In this episode, Adela Makowska shares her journey through the creative industry — from studying English Literature and Media to landing roles in fashion, social media and talent partnerships through sheer curiosity, personality and one very unconventional i...

Yolanthe Fawehinmi had a law background, a master's in digital journalism, and absolutely no guarantee that any of it would work out. She went for it anyway. In this episode, Yolanthe shares the real story behind one of the most interesting career pivots we've heard on the show — from law to lifestyle journalism, from intern to The Telegraph, and from staff writer to freelancer navigatin...

Marie Claire didn't plan to go freelance. But after years of agency life, an in-house stint, and a lot of hard lessons about what she did and didn't want from her career — it turned out to be exactly the right move. In this episode, MC gets honest about the full arc of a PR career — from breaking in with internships and networking to navigating the shift from agency to in-house to freela...

Livvy Moore has worked on campaigns for some of the biggest brands in the world. But the thing she'll tell you made the biggest difference wasn't talent, connections, or timing — it was learning to ask better questions. In this episode, the founder of Blank Page gets refreshingly honest about her unconventional path into the creative industry, the early setbacks that shaped her, and the...