She's in Business

This episode marks the 50th show of the She’s in Business podcast!  AND I feel like that deserves a little celebration! I’m always encouraging my clients to celebrate the wins which got me thinking about all the small steps that lead to big goals, and how important it is not to underestimate the compounding results of those small steps!  In this episode, my aim is to inspire you to take...

For small business owners in Australia, right now we are leaning into awards season!  If you have never entered or been nominated into a business award, then this is going to be a really powerful episode for you! It’s also for you if you want to optimise your chances of winning. In this episode I'm chatting about the benefits of entering into business awards programs (even if you don’t win) a...

This week's guest is Angela Lockwood, who has superpowers when it comes to understanding kids and supporting teachers and parents to ensure that our kids are nurtured and happy humans!  Although the topic isn’t specifically business related, raising kids is of course, a major part of life as a mumma and it's always helpful to have a few extra tools in the toolbox when it comes to parenting. A...

Media pitching is one of the best ways to entice journalists to tell your business’ story, and there are ways to get your story in publications for free!! In today’s episode, I want to share with you a few things that I’ve come to learn throughout my journey of business that have helped my business to grow and become well known.  Key Takeaways My golden rules for crafting a great pitch for fr...

If you've been considering using marketing partnerships to position your business, get in front of your ideal customers and generate new and ongoing leads without having a huge advertising budget. Then this episode with partnership strategist Katrina McCarter, is going to fill your head with ideas and hopefully see you taking action. Key takeaways What to look for in a marketing partnership Avoidi...

As we move closer to the end of this financial year and into the next, I thought it would be great to dive into the topic of money!  With 20 years working in the accounting and finance industry, today I’m joined by money coach Alpha Schulte who is the founder of Money Made Simple. In this episode Alpha and I discuss connecting your core values to your journey with money, understanding and let...

When you have business momentum, tasks get done and goals get accomplished. But when you lose that momentum, your business can begin to slow down and lose focus on the big picture. To sustain your business momentum and keep moving it along I’ve got some tips for you in this episode Key Takeaways Remember the reason why you started Set reachable goals Celebrate small and big successes Show your rec...

Self care is important, because in the fast paced world we live in, with such high demands, self care can be a way to reclaim your power, recalibrate your body and your mind and harness your energy to make intentional decisions. BUT often, When life gets busy, self care is the first thing to go..am I right? Without taking a break, we push through the week, which turns into two weeks, then that bec...

I recently sold my 6-figure business! With the help of my team - it was running 80% of the time without me, I had freedom of time and was banking a great weekly wage from the business. So a question I get asked frequently is.. Why did I sell it? And how did I do it?  So that’s what I’m going to talk about today! Links mentioned in the show Doors to the Ready to Rise program are now open - Fin...

My guest Lawsie aka Lauren Law. Lawsie is an ex-accountant and ex-financial advisor and now works with Melissa Browne in delivering Mel’s signature online course, The My Financial Adulting Plan. While Mel is very much the face of the course, Lawsie enjoys being behind the scenes and working 1:1 with women to help them reduce their financial overwhelm, understand why they behave the way they do wit...

Today I’m opening up the conversation about stepping into the world of business ownership. It is incredibly challenging and nerve-wracking but also incredibly exciting and rewarding. To help you move through the initial stages of starting a business, I’ve got 6 steps for you to take your idea from a concept and turn it into a business! Key Takeaways I take you through my 6 step checklist for start...

As a business owner there are 2 major components that play a huge part in the success of the business itself. Our mindset and our core values. Ondina Gregoric joins me in the podcast today to answer some big questions around self awareness, relationships and courageous conversations. Key Takeaways Ondina shares her business journey spanning 30 years We chat about the importance of developing self...

This episode features tips and tricks for Skyrocketing your social media results with  strategy! When I first started pulling my notes together for this topic, I realised that there was so much to cover that it became a 2 part series.  Key Takeaways (Part 2) Who is your ideal customer avatar?  Get the free template to identify your ideal customer Creating consistency in social media...

This episode features tips and tricks for Skyrocketing your social media results with  strategy! When I first started pulling my notes together for this topic, I realised that there was so much to cover that it became a 2 part series.  Key Takeaways (Part 1) How can you showcase what you do and how you do it? Differentiating your business from others The importance of mapping out your at...

Following social media trends can be a great way to build your audience and get engagement and get conversions/sales. But it can be hard to know which social media trends to pay attention to and which ones to ignore. So I’ve done a little scratching around for you, and pulled together a list of social media trends which are tipped to be the ones that will matter the most in 2022. Key takeaways Tik...

My guest is Dr Lucy Burns, a medical doctor who runs a very busy practice and has a huge passion for health particularly when it comes to obesity medicine in helping people go from overweight and overwhelmed to being in control and full of health. One of the major components for thriving health is of course mindset, which is one of the topics that we cover in this episode! Dr Lucy has a wonderful...

This episode of the podcast is all about simplifying your marketing to avoid procrastination and overwhelm.  Whenever you are creating something related to marketing, I want you to have 4 targets. Today I’m going to give you the targets, I’ll explain their importance, and then you can do the things you need to do and nail the targets! Key takeaways from this Episode Know your ideal customer a...

Nadine Nethery joins me on the podcast today to talk about the importance of audience research for creating copy that converts and how to go about it. It’s one of her big passions because it’s so often overlooked. Nadine is a  strategic copywriter and brand strategist, who believes in intentional brand touch points within a fully mapped customer journey - I 100% agree with Nadine, I think it...

There will never be a perfect balance, but you can have a healthy blend! A blend that is comprised of 3 things.. A business that fills your purpose, a connection to your loved ones that fills your heart and strong self care habits that keeps you energised and buoyant.  It’s the healthy work-life blend that we all can be working towards - the 5 steps I’ll talk about today is the recipe for a b...

My guest today is Katrina McCarter the founder of Marketing to Mums, a marketing and research consultancy based in Melbourne, Australia.  Katrina is a marketing strategist, best-selling author, international speaker and business advisor, who specialises in helping business owners and brands sell more effectively to the world’s most powerful consumer, Mums.  Katrina is an award-winning bu...

I decided to invite a few of my Ready to Rise program graduates to the podcast to share with you what it’s like to be in the program, what happens in the weekly group coaching sessions, and what it feels like inside the exclusive online group community. WHY? Because you need to know from not just me but from ladies who have been through the program - how it feels, what they learned and how their b...

My guest is Nicole Hatherly, an award-winning Global Brand Strategist, Profile Specialist, Business Storyteller, International Keynote Speaker, Expert Facilitator, Brand Led Growth Strategist and creator of global Personal x Professional Brand program Brand Your Way.  For over 28 years, Nicole has delivered award-winning strategies and campaigns for iconic brands, global organisations, influe...

When you're ready to take your business goals from dream to done, one of the best things you can do to elevate your outcomes in less time - is find a business mentor or coach who can help you to make that happen.  But how do you know if you need one and if you know you need one, how do you find one? How do you make the most from that business relationship?  Today I’m sharing the decision...

With the explosion of popularity of podcasts, one of the best growth strategies for your business could be being a guest on other people’s podcasts. I know it’s certainly a strategy that I myself and many other successful business owners use to get their services and products into the ears of their ideal customers and for those potential customers to get to know, like and trust you without meeting...

Chances are you are a Mum and my guest today is someone who has most probably been in your house on your TV. Tina Harris has spent a lifetime in front of the camera as the much loved character Lah-Lah from ABC TV. We’re talking to the real person behind the character! Tina Harris is a powerhouse and very kind and genuine person, who I’ve had the pleasure to meet a few times in person. With 3 inter...