She's Built Like a CEO

One of the things that comes up in backend audits is that the backend is only part of the picture — and sometimes what's missing isn't a system or a process. It's clarity on who you are and how that shows up in everything you put out into the world. Kimberly Gayle is a personal brand strategist, business consultant, podcast host, and forever entrepreneur on a mission to help women unleash their re...

Last week Brooke sat down and did something most business owners never do — she followed every single link, clicked through every freebie, and traced every path in a client's free offers from start to finish. Not to find broken links. To find out where the business was actually pointing. What she found wasn't an error message. It was something a lot more common. In this episode, she walks through...

One of the things that comes up in backend audits is that the backend is only part of the picture — and sometimes the heaviest thing a founder is carrying goes beyond her systems. Sandy Boone is a therapist and coach who works at the intersection of trauma healing and burnout recovery, and she does it in a way that goes a lot deeper than traditional talk therapy. She works at the nervous system le...

There is a specific kind of frustration showing up in online businesses right now. Showing up, putting out content, doing everything the way it's supposed to be done — and the results feel slow. Slower than expected. Slower than they used to feel. The story a lot of founders are telling themselves is that something is off with their business. In this episode, Brooke offers a different way to look...

This one is special — Brooke's first ever in-person podcast episode, recorded inside a local studio. If you're listening, head to YouTube to watch the video, because the experience of being in that room together is worth seeing. One of the things that comes up in backend audits is that the backend is only part of the picture — and building a business that looks and feels like you on the outside ma...

When founders book a Backend Business Audit with Brooke, some come in with a specific problem. Others come in with everything — overwhelmed, scattered, not sure where to look first. That second kind of founder almost always has the same gap underneath all of it: the client path hasn't been mapped. In this episode, Brooke breaks down what a client path is, what happens in a business when it isn't c...

One of the things that comes up in backend audits is that the backend is only part of the picture. When Brooke sees gaps in areas outside of her lane, she wants to make sure you have somewhere to go — and Carlianne Compton is one of the experts she trusts in that space. Carlianne is an Instagram strategist who helps service-based businesses grow on Instagram and turn their social media presence in...

There are four conversations happening right now in founder communities everywhere — about leads, offers, scaling, and visibility. Each one points to something real. And in each one, there's a backend gap sitting underneath the surface that's doing most of the actual work. Brooke walks through all four: what the situation looks like, where the gap actually is, and what to look at before making the...

If you've ever heard the words "systems," "automations," or "backend" and thought , "what does that actually mean for my business?" This episode is for you. Brooke breaks down exactly what a business backend is, why it matters, and what happens when the backend hasn't kept up with the business. Whether you're just starting to notice the cracks or you've been holding everything together manually fo...

You did everything right. You built your business, you brought in clients, you figured out the tech. And somehow you are more exhausted than you have ever been in your life... even though this business was supposed to be the thing that gave you more freedom. It all makes complete sense once you understand what's actually happening inside your business right now. What This Episode Holds Why the tec...

You left corporate to build something different. Something that felt like yours. And somewhere along the way the thing you built started feeling a little too much like the thing you left. In this episode I talk about why that happens and what actually changes it. Including the moment in my own business where I realized I had left corporate but brought the corporate blueprint with me. We Discuss: T...

If you have hired a VA and it did not work out, or if you keep telling yourself you will hire one as soon as you get your backend cleaned up first, this episode is for you. The problem is almost never the VA. And it's almost never you. It's the setup. And the setup has a fix. In this episode I walk through exactly what needs to exist before you bring someone in, why the tasks living in your head a...

Every time I get on a call with someone new, I ask the same question: What is the single most frustrating thing about your business right now? The answer tells me everything. Not just what she thinks is wrong, but where I need to start looking and what questions I need to ask next. In this episode I walk through four of the most common answers I hear and exactly what I see and do when someone give...

Most of us carry the list around like evidence. The package that quietly disappeared. The course that launched once and never again. The coaching program that felt right until it didn't. The rebrand that eventually needed its own rebrand. We call it a graveyard. We carry it as shame. In this episode, Brooke reframes the whole thing. Because the women with the longest offer graveyards? They're ofte...

For most of her life, Brooke was really, really good at performing. She knew exactly what every room expected of her, and she delivered. Until the season after having her daughter, when her body simply stopped cooperating with the performance, and she found herself under her desk at work having panic attacks, convinced she was broken. She wasn't broken. The mask was. In this episode, Brooke shares...

In this episode of With Brooke , Brooke talks about a kind of fear most entrepreneurs have never heard named before — fear of permanence . If you’ve ever built something in your business, started seeing traction, and then suddenly felt the urge to pivot, burn it down, or start over… you’re not alone. And contrary to what many coaches say, it may not be fear of money, fear of success, or even fear...

There’s a very specific kind of self-doubt that I see in highly capable women and I’ve experienced it myself. It sounds like: Why can’t I just stick with something? Why do I always feel the pull to refine, adjust, or shift? Is this growth… or am I sabotaging my own business? When you’ve had multiple chapters in business... different offers, different identities, different seasons... it’s easy to s...

Are you actually losing momentum in your business, or are you misreading a normal growth phase? In this episode, I’m unpacking a fear that has followed me through nearly two decades of building businesses: the fear that every pivot, pause, or shift meant I was starting over. If you’ve ever asked yourself: Am I losing momentum? Is this pivot a mistake? Why does my business suddenly feel “off” even...

Hello hi — it’s Brooke, the Launch Lady. This episode is for the woman whose business isn’t “wrong”… but it also doesn’t feel right . It feels heavier than it should. Decisions are taking longer. You’re second-guessing yourself. And you keep trying to diagnose the problem like it’s strategy, mindset, motivation, discipline… when honestly? It’s usually none of that. What I’m walking you through tod...

Alright, let’s talk about launching a podcast — for real , not in an intimidating, overproduced, “do this perfectly or don’t do it at all” way. In this episode, I’m walking you through what it actually takes to launch a podcast as a neurodivergent entrepreneur — the messy parts, the parts that usually trip us up, and how to keep going anyway. If you’ve ever thought: “I want a podcast but I don’t k...

Let’s talk about podcasting—without making it weird, intimidating, or way bigger than it needs to be. In this episode, I’m walking you through what it actually takes to launch a podcast in a way that feels realistic, supportive, and doable—especially if you’re neurodivergent and your brain does not enjoy rigid rules or performative consistency. This isn’t a “do it perfectly or don’t do it at all”...

What happens after someone clicks—but before they take action? This is where trust is built or quietly lost. In this episode of The Launch Lady Show, Brooke dives into the often overlooked moments between client actions: the space after someone downloads a freebie, registers for a webinar, or purchases an offer...but before they actually use it. These in-between moments aren’t filler. They are the...

In this episode of The Launch Lady Show , Brooke breaks down cash infusion offers — what they are, how to launch them intentionally, and why they’re one of the most neurodivergent-friendly tools you can use in your business. This is  not  a hustle episode. This is  not  a panic-sales episode. It’s a grounded, strategic conversation about using short-term offers to create breathing room, momentum,...

In this deeply honest, behind-the-scenes episode of The Launch Lady Show , Brooke shares the 20-year journey of becoming  The Launch Lady — a story shaped by nonlinear paths, neurodivergent instincts, unmasking, reinvention, and launching over and over again. If you've ever wondered why your entrepreneurial path feels zig-zaggy, chaotic, or “never quite the right thing,” this episode will hit home...

If you’ve ever thought, “I’d love to start a podcast, but I don’t know if I can be consistent…” this episode is your new best friend. Today, Brooke (your chaotic-genius Launch Lady) breaks down why podcasting is one of the most neurodivergent-friendly business tools you can have and why your creative, nonlinear brain is actually perfectly wired for this medium. We’re talking energy cycles, dopamin...