SHELFSPACE

In this important interview, Sonia Strobel from Skipper Otto shares with Corwin Hiebert her innovative work in the Canadian seafood industry, advocating for local ownership, transparency, and sustainable practices. Discover how her community-supported fishery model is transforming seafood supply chains, promoting trust, and encouraging diverse, ecosystem-based eating. Keywords: seafood sustainabil...

In this engaging conversation, Andrew Watman discusses the future of grocery innovation, emphasizing a return to past food systems for healthier options. He shares insights on how food founders can effectively capture media attention through authentic storytelling rather than traditional press releases. The discussion also covers the importance of building relationships between journalists and fou...

Okay founders, get ready to take some notes, because this episode is a concise masterclass in entrepreneurial grit and omni-channel strategy! This interview is with chatted Brad Woodgate of Joyburst and No Sugar Company—he's the founder who drove a staggering $3 billion in revenue completely on his own terms, without a single dime of VC funding. He shares the brilliant, high-margin stepping-stone...

In this conversation, Corwin Hiebert, Gordon Groundwater, and Chris Funk discuss innovations in grocery shopping, the importance of sourcing in the food supply chain, and the challenges faced in food logistics. They emphasize the significance of building trust in business relationships, effective communication during problems, and evaluating vendor partnerships. The discussion also touches on navi...

We're back in the brewery and this time we're talking to Joshua Counsil from Good Robot Brewing Company in Halifax, Nova Scotia to explore how founder-led content, high-stakes branding and resilient support networks are reshaping the CPG landscape. From the evolution of the non-alcoholic category to the "candy revolution," this conversation dives deep into the strategies that help emerging brands...

In this engaging interview, Brittany Kroetsch shares insights into retail merchandising, the importance of relationships, innovative tech solutions, and strategic planning for brands aiming to succeed on store shelves. Discover practical tips for brand growth, store engagement, and navigating the complexities of retail success. Key takeaways: Retail merchandising and store execution Relationship b...

In this episode of SHELFSPACE, host Corwin Hiebert sits down with collaborator and friend Joe Lyons-Rising to explore the intersection of data, technology, and human behaviour in the grocery industry. With over two decades of experience in market research, category management, and shopper insights, Joe shares why the most successful emerging brands aren't just chasing tech—they are mastering the f...

In this conversation, Corwin Hiebert and Jim discuss the intersection of the restaurant and consumer packaged goods (CPG) industries, exploring food innovations, the lessons that restaurant leaders can impart to CPG leaders, and the challenges both sectors face, including rising costs and data management. They delve into the disconnect between chefs and food manufacturers, the importance of creati...

In this engaging conversation, Corwin Hiebert and Karen Proud discuss the newly implemented Grocery Code of Conduct in Canada, which aims to create a fairer marketplace for suppliers and retailers. Karen explains the origins of the code, which was inspired by similar initiatives in the UK, and highlights the importance of addressing market imbalances that have historically favoured larger players...

Corwin and Josh discuss the evolving landscape of the grocery and beverage industry, focusing on innovation, consumer feedback, and the challenges of scaling a local brand. They explore the transition from agency life to running a beverage business, the importance of community engagement, and the future of non-alcoholic beverages. Josh shares insights on leadership, team dynamics, and the signific...

In this first-ever "Aisle Moonwalk" (our on-location series), we’re swapping the Zoom-room for the grocery basket. Listen in while Corwin shops at Fresh Street Market in Vancouver with the legendary Chef Vikram Vij —restaurateur, author, and TV personality. Though technical hurdles and a stubborn HVAC system cut our trip short, Vikram packs a masterclass into our walk through the produce section....

In this conversation, Corwin Hiebert chats with Brian Bradley, the leader of Stong's Market , about the future of grocery shopping, the importance of innovation, and the challenges faced by independent grocers in a competitive landscape. They discuss the significance of building relationships with local producers, the impact of in-store sampling, and the strategies for pricing and product differen...

In this entertaining conversation, Corwin and Jon discuss the future of food innovation and delve into the exciting (and nerdy) world of water. Jon shares his insights on deuterium and its implications for health, as well as his passion for promoting Canadian food through his venture, Savour the North . They also explore the challenges of entrepreneurship, culinary adventures on Amazing Race Canad...

I’m Corwin Hiebert, and I’m going beyond where any foodie has gone before. This is SHELFSPACE—a podcast that explores the universe of grocery through the eyes of food and beverage founders, executives, retailers and industry experts. These behind-the-scenes episodes are an eclectic exploration that spans the entire cosmos of the food value chain. As diverse as my guests are, it’s important to know...