ShelfLife – The CPG Podcast

🎙️ Welcome to Episode 11 of ShelfLife — the CPG podcast by Phyllo, where we uncover the untold stories behind the world’s most iconic brands and the people who build them. 👀 See what you can build with Phyllo: https://www.getphyllo.com/ In this episode of Shelf Life, we sit down with Lisa McDowell, Chief Growth Officer at Naked Wines, to unpack what it really takes to build a modern, community-dr...

In this episode of Shelf Life, we sit down with Laura-Lynn Freck, VP of Commercial Sales & Strategy at Lemon Perfect (and former Red Bull & Zevia leader), to unpack how modern CPG brands are built, sold, and scaled. From working inside billion-dollar giants like Red Bull to now leading strategy at an emerging brand, Laura brings a rare perspective on how data, retail, and consumer behavior interse...

In this episode of ShelfLife, we sit down with Maria Plaza, CMO at MiiN Cosmetics, the brand that helped bring Korean beauty culture to Europe and turn it into a scalable omni-channel business. Maria shares her unconventional journey from law and economics to leading marketing and digital for a fast-growing beauty brand. 🎯 She breaks down: • Why brand vs performance is a false trade-off • How mar...

In this episode of Shelf Life, we sit down with Amit Singh — a global marketing leader and founder of BrainJump AI, who has worked across brands like Cadbury, Lay’s, PepsiCo, Coca-Cola, and McCormick — to unpack how high-stakes decisions are actually made inside FMCG and CPG companies. If you’re a founder, brand manager, CPG operator, or building AI for enterprises — this episode gives you a rare...

In this episode of Shelf Life, Shubham Tiwari and Akhil speak with Jinghuan Liu Tervalon, a consumer insights and strategy leader with experience across brands like Dollar Shave Club and Coca-Cola. The conversation explores how consumer insights turn into real business decisions, the differences between US and Chinese CPG markets, the role of retail and segmentation, and why human judgment still m...

In this episode of Shelf Life, we sit down with Nick Miller, Director of Innovation at Chomps, one of the fastest-growing protein snack brands in the US. Nick shares how innovation actually works inside a modern CPG brand—from deciding what products to build next, to balancing data with intuition, and understanding why consumers often say one thing but do another. Drawing from his experience at Ch...

In this episode of Shelf Life, we sit down with Adam Kroener, the founder of Carbliss — one of America’s fastest-growing private beverage companies. From experimenting with drinks in their kitchen to scaling a multi-million–case RTD brand, this couple’s story is an unfiltered masterclass in discipline, strategy, and grit. 🎯 In this deep-dive conversation, we talk about: How Carbliss went from zer...

In this episode, we’re joined by Merrilee Kick, Founder of BuzzBallz and CEO of Gourmetland Foods — a powerhouse in the ready-to-drink alcohol space. Merrilee shares how a moment of poolside inspiration turned into a globally distributed, category-defining brand with its iconic spherical packaging and bold mission to “reinvent the happy hour.” We dive deep into how she designed her packaging from...

In this episode, we’re joined by Hayden Coussens, Director of Category Management & Insights at Once Upon a Farm — the organic, cold-pressed baby and kids’ food brand known for elevating food standards for the next generation. Hayden shares how the brand went from being a challenger in the baby food aisle to becoming a category creator in refrigerated baby snacks. We discuss their approach to cate...

In our first episode, we sit down with Konstantinos Papalexandris, Chief Business Officer at KORRES — the Greek beauty brand that turned local tradition into a $100M global empire. From its humble beginnings in a small Athens pharmacy, KORRES has grown into one of the world’s most trusted natural skincare brands — blending Greek flora, science, and sustainability to compete with giants like L’Oréa...