SHE-TALKS with Lisa Jones

This week we’re joined by Jasmine from FixBIOME, who turned her painful four-year struggle with severe gut issues into an e-commerce success story. After developing a solution for her own health problems, Jasmine realised her innovation could help others and FixBIOME was born, now a multi-million dollar business transforming lives worldwide. In this episode, Jasmine shares her journey from persona...

Can a family-owned bricks and mortar business adapt and thrive in the digital age? Today, we’re talking to Lauren, the dynamic force behind Motto Fashions. Originally founded by her parents over 30 years ago, Lauren took the reins in 2021 and quickly grew the business to five times its original revenue. But when COVID hit, Lauren faced the ultimate test: pivoting from a primarily brick-and-mortar...

Most of you will need no introduction to Lisa Curry - triple Olympian, bestselling author, and co-founder of Happy Healthy You, an Australian health and lifestyle community that’s revolutionizing women’s wellness.  With multi-million dollar revenues and a Facebook group of over 200,000 active members, Lisa’s story is nothing short of inspiring. In today’s episode, Lisa dives into how her team crea...

Can you take a simple idea and turn it into a thriving business? Meet Lou Rice, the brilliant mind behind Strapsicle, and one of our community’s shining stars for the past 18 months. Lou’s product, a Kindle strap, has captured hearts and wallets alike, putting Strapsicle on the path to $2 million in annual revenue. When Lou joined us last year at SHE-com, her business was bringing in $3k a month....

If there is one episode you don’t want to miss, it’s this one. I can’t believe that we are finally here - the end of 2023 and what an INCREDIBLE year it has been. Today’s episode marks the last one for the year, as I am listening to my own advice and taking the time to recoup, recover and relax so that I can deliver you all the best content next year, and we can keep working to grow your business....

How do you become a household name? This week we’re sitting down with Jo Mercer, the woman behind Jo Mercer Footwear and Co-founder of Matilda Life. Jo began her entrepreneurial journey by securing private equity and launching her namesake brand back in 1998, we chat through what it took to grow during those years and why Jo took the leap that some often dream of … leaving to go back to the corpor...

We are doing things a little differently today, we’ve actually filmed a behind-the-scenes chat with Gabi Saper, co-founder of CMY Cubes and one of our incredible coaches over here at SHE-com. We thought that this would be a really great opportunity for you to listen in to the kind of chats that we have every week inside our SHE-com program and what kind of discussions you could be a part of. You’l...

What if I told you that you can get social media content created FOR YOU for only 27 CENTS?It is not often that I am rendered speechless in my interviews, but my conversation with Zara Demeris from The Play Card Co left me lost for words - so you know it’s a good one! Zara is the CEO and visionary behind The Play Card Co, an innovative company offering a deck of cards featuring play ideas designed...

What do you do when your values are at odds with your business? In today’s episode, Kelly Lavery from Strucket, is talking about the realities of creating a world-first product FROM SCRATCH, as well as the ups and downs that come with such a feat. Kelly discusses risky investments, the impact and toll that creating a product has on your family and your finances, as well as which famous SharkTank e...

Have the challenges of manufacturing in a foreign country ever stopped YOU from going after your dreams? Today we are joined by Monica Tarca, a remarkable woman who’s seamlessly managing motherhood and building a thriving luxury brand, Vestirsi, in true SHE-compreneur spirit. Monica shares with us the GENIUS way she combats the challenges of manufacturing errors, how she used her time working at M...

Do you ACTUALLY want your customer to repeat the purchase? That might seem like a crazy question but not forAcacia Clarke, a registered nurse who co-founded PuraU after struggling with acne herself and has now helped over 40,000 people with their skin and gut health and has over 5,000 reviews. For the PuraU team, success is when a customer purchases their product, they get results and they DON’T h...

How do you go from idea to over 1000 pre-orders before you’ve even started manufacturing? Gabi Saper is the co-founder of the CMY cube, a business that is just over 3 years old but already has over 60,000 customers, is stocked in over 100 retail outlets globally AND has recently partnered with a major global fashion house. This chat is super inspiring and Gabi’s story is one that I know so many of...

Do you have a new product idea but you’re TERRIFIED to launch it because you’re worried it might take away from your existing sales? If you haven’t listened to PART ONE of this interview, I highly recommend skipping back an episode and doing that first with your pen and paper in hand. Today’s guest is Mel Haque from Wild Dough and not only is she the trade show and government contract queen we spo...

Imagine deciding to start a business with a FOUR MONTH BABY and donating all of your profits to charity. Today’s podcast guest is Jess Kulakowski, the founder of Rugs for Good and she did exactly that. After watching the Netflix documentary ‘Daughters of Destiny’ she was overwhelmingly inspired and started learning more about how she could help some of the most disadvantaged children in India. Thi...

We’ve wrapped up SHE-com LIVE and it was the most incredible three days of laughter, connection and inspiration. This BONUS episode is a sneak peek behind the curtains and some advice on the things that have changed not only my life but the lives of so many other incredible women. After building three multimillion-dollar businesses, having the most amazing women on the stage at all of our SHE-com...

Have you thought about going into business with your family? How about adding in one of your best friends? Today’s guest is Hayley Pannekoecke who is the co-founder of Kip & Co. along with her sister Kate Heppell and friend Alex McCabe What started as a bright, colourful bedding brand, quickly expanded into a vibrant lifestyle concept with a cult following, as the girls brought their fun and s...

Do you have a product idea that you KNOW will fill a gap in the market and solve a problem? Dom and Helene were both diagnosed with chronic illnesses and found each other after sharing their stories online, the two of them hit it off and went on to quickly found Spoonie Society in 2020 so that they could help others suffering from chronic illness. From the start they wanted the brand to be about M...

Would you turn down a huge investment in your business? You may have already seen today’s guest either with her viral videos on TikTok, being featured on Shark Tank or as part of the Forbes 30 under 30 list. Iris Smit used $10,000 as a 22-year-old student to create her own beauty product in 2017 called The Quick Flick - a “game-changing” eyeliner that stamps the perfect wing-tip look. Since then I...

Did you start your E-com brand because you were searching for a product that didn’t exist? Today’s guest has been named as #1 in the Top 50 people in E-commerce ahead of The Iconic and BookTopia and started Go for Zero four years ago after struggling with her first-borns reactions to everyday products. As I know from building Ecoriginals the world of eco is hard! People will often say they want Ec...

What do you do when your target market is shrinking? How do you continue to not just survive but THRIVE through the cost of living rising? Your gut answer might be to go on sale or if you have a luxury brand to create a cheaper option - but how do you do that WITHOUT devaluing your brand? Introducing Kristy Withers who saw a gap in the market back in 2011 when searching for the perfect bed for her...

Can you successfully own a business in partnership with one of your friends? Introducing Rachel and Grant, the co-founders of Harlow Harry, established in January 2019. Best friends with a shared passion for dogs and business, on a mission to redefine pet fragrances. Being fragrance lovers, they wanted Harlow Harry scents to evoke the same joyous response we have to human fragrances, but for our d...

“I think if I didn't create that brow product then we probably wouldn't be here right now.”In today’s episode, we’re chatting with Ann Thai from Amaia Lashes, a former criminal law paralegal who launched her business back in 2020 just three days after giving birth to her second child. Although operating for LESS than 18 months Ann has turned over $1.85 million dollars in less than 18 mon...

Are you SCARED to leave your full-time day job to pursue your side hustle? Are you having the feeling of, “What if it doesn’t work out?” That was Tess, she was terrified of leaving her stable physiotherapist career but at the end of 2020 she FINALLY sat down and got a handle on her numbers ... She realised she was making $250,000 A MONTH and quit to run Midnight Mischief full time. After purchasin...

If you went on holiday for a month tomorrow, would your business still operate? Would it still grow? If you’re looking to sell your business there are a few questions you need to be asking yourself and to share her wildly successful exit story (AND all of the fun beforehand) I am joined by someone I’ve had an E-com crush on for a very long time … Taryn Williams! Taryn is the powerhouse behind Wink...

Imagine building a brand that your customers love SO much that they order from you multiple times a WEEK!! Incredible right … Now, Imagine doing that with almost ZERO paid marketing spend 😱That’s exactly what Natalie May from Natalie May Scrapbooking has done in an unbelievably short amount of time, building her papercraft business from her spare bedroom to now having her own studio, team, produc...