SHE-TALKS with Lisa Jones

Can you really turn a bathroom routine into a viral sensation loved by Kendall Jenner? In this episode, Lisa chats with Sarah Forrai, founder of Contour Cube - the cult beauty tool that transformed the humble ice facial into a global beauty phenomenon. With millions of views across TikTok, unexpected celebrity endorsements, and a jaw-dropping Shark Tank moment, Sarah’s story proves that a great id...

Can you really quit your job, sell headbands online, and build a global empire?  In this episode, Lisa chats with Athena Severi, co-founder of Titan Network and creator of China Magic. Athena shares her powerful story of going from a soul-crushing day job to launching 16 brands on Amazon - and helping thousands of others do the same.  Known as the "Amazon Queen," Athena lifts the lid on...

When is the right time for a founder to step back and bring in a CEO? How do you scale a fast-growing brand without losing control?  In this episode of SHE-talks, Lisa sits down with Rebecca Williams, CEO of Seed & Sprout, to unpack the reality of leading a booming e-commerce business and why not every founder needs to be at the helm forever. Rebecca shares her journey from corporate leadershi...

Have you ever wondered how to turn a personal frustration into a global brand? Or what really happens when a small business takes on retail giants? Today’s guest is Belinda Everingham, the founder of Bondi Wash and Wash Wild, premium natural cleaning and personal care brands now sold in 32 countries. Inspired by a headache from a supermarket cleaner, Belinda set out to create a better, natural alt...

If you’ve ever struggled to make influencer marketing actually work for your brand - or wondered if you should be leveraging Employee-Generated Content (EGC) - this episode is for you. Chantel Brayley has built marketing strategies for some of Australia’s fastest-growing brands, from Petal & Pup to Naked Harvest. She’s worked with big-name influencers (yes, including the Kardashians) and knows...

In this episode of SHE-talks, Lisa sits down with Annabel Hay, founder of CLUTCH Glue, to unpack the incredible journey behind her $10M brand. Annabel shares how frustration led her to invent a game-changing product, how she navigated viral growth, and the realities of balancing a booming business while working full-time as a construction manager.  You’ll hear about: ✨ How CLUTCH went viral: What...

In this special season finale of SHE-talks E-commerce, Lisa and Mel reflect on the highs, lows, and pivotal lessons of 2024. They share personal insights on managing challenges, pivoting when necessary, and fostering resilience in both business and life. It’s an authentic and inspiring wrap-up that provides real-world wisdom for e-commerce founders. Lisa and Mel open up about the impact of running...

In this episode of SHE-talks E-commerce, Heather Spierings, co-founder of Eye of Horus, shares her journey from family skincare business to a globally recognised, natural beauty brand.  Inspired by ancient Egyptian wisdom and modern, clean beauty standards, Eye of Horus offers high-quality, natural products that resonate with women worldwide. Heather discusses building a brand with her daughter Ho...

In this episode of SHE-talks E-commerce, Catherine Cervasio, founder of Aromababy, shares her journey of building one of Australia’s first natural baby skincare brands nearly 30 years ago. As a trailblazer in the eco-conscious baby market, Catherine discusses the evolution of consumer awareness and the importance of authenticity and ingredient transparency in today’s beauty industry. Catherine ref...

In this episode of SHE-talks E-commerce, Karen Tan, founder of OhGigi, shares her inspiring journey from architecture to launching her eco-friendly toothpaste powder brand. She discusses why she decided to remove toxins from her lifestyle and how she developed her innovative toothpaste powder to offer a sustainable, chemical-free alternative. Karen talks about the challenges she faced transitionin...

In this episode of SHE-talks E-commerce, Chloe de Winter, founder of Nala, shares how she’s transforming the lingerie industry with her bold, body-inclusive brand. Nala is redefining what it means to feel confident in your skin, offering stylish, comfortable bras for women of all shapes and sizes. Chloe opens up about the challenges of launching a business in a crowded market, how Nala’s daring br...

In this episode of SHE-talks E-commerce, Jess and Stef Dadon, co-founders of TWOOBS, share their journey from launching sustainable, vegan footwear brand at New York Fashion Week to growing a successful direct-to-consumer (DTC) business that challenges conventional fashion norms. The sisters reveal how their love for bold, playful designs has shaped the TWOOBS brand, while balancing their deep com...

In this episode of SHE-talks E-commerce we chat with Ashya McDonald, the founder of Full Bums Swimwear. Ashya’s brand was partially born out of a casual joke, which she has since grown into a booming swimwear company catering to women seeking fuller coverage.  Ashya shares her incredible journey of transitioning from running traditional businesses with her husband to launching her first e-commerce...

In this episode of SHE-talks E-commerce, we sit down with Melissa Wilkinson, founder of Personalised Favours, a company known for its unique personalised gifts. Melissa shares her inspiring journey of starting the business as a side hustle while working full-time, eventually growing it into a booming brand that’s loved around the world.  From starting with just a laser engraver and working out of...

In this episode of SHE-talks E-commerce, we chat with Clare, the founder of Bon Maxie.  Clare has transformed the world of accessories with a massive range of functional bags, wallets and more. What began as a maternity leave project has now become a thriving e-commerce business, nine years in the making. During our conversation, Clare shares how she turned personal frustrations into business oppo...

In today’s episode we’re doing something a little different! Join Mel Haque and Gabi Saper (founder of CMY Cubes and Chief of Growth at SHE-com) as they reflect on the highlights from SHE-com LIVE 2024. With over 300 female founders and 40 speakers, the event was packed with powerful business insights, from navigating viral moments to embracing long-term growth strategies. Gabi shares her unique p...

In this episode of SHE-talks E-commerce, we’re thrilled to meet Dani, the founder of Merry People, which has taken the world by storm with its stylish yet functional gumboots.  Dani opens up about some of the unique challenges she’s faced along the way, including how Merry People was one of the first to bring on-trend gumboots to the market—and how they’ve dealt with competitors and copycats since...

In this episode of SHE-talks E-commerce, we dive into the inspiring journey of Fleur Richardson, the co-founder of Leina & Fleur, a clothing label that’s making waves in the Australian fashion industry. With an impressive production of 35,000 garments a year, all made in Australia, Leina & Fleur is redefining what it means to create sustainable, high-quality fashion locally. Fleur shares t...

In today’s episode of SHE-talks E-commerce we have a ripper of a chat with the incredible Renee Moore, founder of Cinch Skin.  Renee’s story begins with an idea that many thought was impossible—a 5-in-1 beauty product. Faced with scepticism from manufacturers who couldn’t understand why she’d want to sell one product instead of five, Renee persevered, got her product made, and successfully pitched...

In today’s episode of SHE-talks E-commerce, we are thrilled to chat with Vanessa Gray Lyndon, founder and formulator of Vanessa Megan Skincare, a brand that has revolutionised the natural beauty industry.  Vanessa’s journey from experimenting with skincare in her kitchen to running a globally recognised brand is a testament to passion, perseverance, and the power of education. We dive deep into th...

In today’s episode of SHE-talks E-commerce we meet Katherine Ruiz, founder of People Haircare and a trailblazer in the hair care industry.  From embracing her curls to launching a successful brand in Coles, Katherine’s journey is a testament to the power of self-belief, strategic partnerships, and staying true to your values.  Whether you’re just starting out or scaling your e-commerce brand, ther...

We are thrilled to bring you an exciting episode today with Anna and Anika from Ringers Western. These inspiring SHE-compreneurs have taken their love for the country and turned it into a thriving western wear brand. Join us as we delve into their journey from the Kimberleys to creating a nationwide sensation. We chat:  ✨ The Beginnings: Growing up on a cattle station in the Kimberleys and how it...

Welcome back to SHE-Talks E-commerce ! This week, Lisa Jones and co-host Mel chat with the fabulous Kasey, the brains behind Xali Organics. Imagine launching a brand and hitting eight figures in just two years! Kasey spills the tea on how she did just that, selling a product every three minutes. We dive into her journey of building Xali Organics from the ground up, creating everything on Canva, an...

Hello, beautiful listeners, and welcome back to another episode. Today, we are girl-crush excited to share an inspiring conversation with Bianca Tarrant, co-founder of Our Cow. Bianca's journey is a testament to resilience, innovation, and disruptive thinking in the face of adversity. In this episode, Bianca shares the remarkable story of how Our Cow was born out of the devastation of bushfir...

Today we are excited to share this episode with a remarkable SHE-compreneur, Lauren Roe, founder of I Love Linen. Lauren, like many of us, juggles the demands of building a business while managing family life. This episode will give you invaluable insights to help you navigate this balance. I Love Linen, a thriving eight-figure business with a team of 12, has been Lauren’s labour of love for over...