She Talks Business

Mastering a Money Mindset   Welcome to She Talks Business, where my guest for this season, Mackenzie St. Laurent, and I discuss the beginner essentials you need in business. In this episode, you'll learn how to develop your money mindset, refine your sales strategies, and perfect your financial planning. Tune in to explore the power of understanding your worth, reshaping your relationship with mon...

Successful Social Media Marketing for Entrepreneurs   In the second episode of our season on "The Beginner Mind for Business Essentials," I am being joined, once again, by my niece, a young entrepreneur with a fresh perspective on business. Tune in to hear Mackenzie St. Laurent, a wellness counselor specializing in the menstrual cycle, discuss social media marketing from a business perspective, qu...

A Guide to Business Growth and Self-Worth   Today marks the beginning of a new season for She Talks Business—the Beginner Mind Essentials for Business. In this episode, you'll learn about the transformative shift from perfectionism to embracing imperfect action and recognizing the intrinsic value of self-worth in business. Our special guest, Mackenzie St. Laurent, shares invaluable insights from t...

Business Wisdom and Strategies from Advisors   Today is the last episode of the Advisor series. We had a great, dynamic lineup of industry experts, each providing their own unique perspectives and guidance for business success. When you own a business, it's vital to seek different advisors for various business aspects. There's so much value in having a board of advisors, whether formally or inform...

How to Safeguard Your Business and Intellectual Property   Ready for a deep dive into intellectual property on "She Talks Business? Matthew Asbell is joining us this week and he will be talking about the intricacies of trademarks, copyright laws, and patents. Matthew is well-versed in the complexities of intellectual property law, with a background in information technology, entertainment, and med...

Building a Profitable and Sustainable Business   In today's episode, there's a very special guest joining, Susanne Mariga, a fractional CFO and profit-first expert. I am so excited to dive into some important financial topics that can help businesses improve their profitability and make informed decisions.   Throughout the episode, you'll learn the importance of job costing accounting systems, aut...

Navigating Contracts   In this episode, I'm joined by Kristen Herwitz, a business attorney and strategist who shares her expertise on contracts and the importance of protecting client relationships. Kristen's passion lies in assisting marginalized groups, and her values-based approach to legal services has made her a sought-after advocate for fair and equitable business practices.   Contracts and...

Leadership, Communication, and Overcoming Self-Sabotage   In this week's episode of She Talks Business, I am being interviewed by my mentee of 5 years, Michelle Weger. She is an entrepreneur who is dedicated to her craft and has built a rapidly growing, multi-six-figure website development and business process automation company. In this conversation, you'll hear Michelle share the valuable lesson...

From Adversity to Success   Today, I am thrilled to introduce this incredible guest. There is no business consultant on the planet like Dr. Darnyelle Jervey Harmon. She is the award-winning CEO of Incredible One Enterprises, LLC, a multi-million-dollar coaching and consulting brand. She's also a best-selling author with eight books to her credit, including her latest, Move to Millions®. I know you...

Navigating Tax Implications as Your Business Grows   In today's episode, you'll be diving deep into the world of taxes and exploring the critical role they play as your business expands and evolves. I'm thrilled to have Sunita Doobay, a highly respected tax partner at Blaney McMurtry, joining me as our special guest.   Understanding the Importance of Tax Planning: As my business has grown, I've co...

Proven Strategies for Success   This week, I sat and talked with immigration attorney, Mo Syed, to share insights on business immigration to the United States. This episode is a must-listen for those of you who are aspiring to spend time in the US for business purposes. Mo Syed is an expert in immigration law who shares practical advice and insider tips to ensure a smooth and successful immigratio...

A Key to Business Success   When it comes to running a successful business, having a knowledgeable and trustworthy accountant is essential. In this episode of She Talks Business, Steve Parker, the founder of Parker Prince Libano, a chartered accounting firm, shares his insights on the challenges entrepreneurs face in finding the perfect accountant and offers valuable advice on tax planning, financ...

When Do You Need a Mentor?   I want to dive deep into a topic that often sparks debate in the business world—the need for a business coach. To shed some light on this subject, I am thrilled to have Eleanor Beaton, an experienced coach and advisor, joining me today. Together, we aim to debunk the myth that every business owner needs a coach. Instead, we will explore when and why someone may need a...

Building a Solid Financial Foundation   There's a new series starting this week on She Talks Business, the Advisor Series, where I bring you insider wisdom from experts in the world of business. Today, I am beyond thrilled to kickstart this series by sitting down with the extraordinary Jackie Porter, a true champion when it comes to helping entrepreneurs protect their hard-earned money.   A Powerh...

Find Your Key Players for Success   It's the start of a new season of She Talks Business, where you can learn all about entrepreneurship and business success. This season is focused on the crucial role that advisors play in setting you up for success. Join in as I bring in a lineup of experts who have personally helped transform my business and can do the same for you.   Having the Right Advisors...

Uncovering Needs and Building Value   In this episode, you'll learn about essential topics: marketing, understanding customer needs, and the pervasive myth of passive income.   Uncovering Needs in Marketing In business, it is imperative to know what your customers genuinely require, rather than simply providing what they want. I once worked with a client who believed they needed assistance with th...

Leverage Your Writing to Grow Your Brand   In this episode, you'll learn the importance of marketing and monetization in business and how books can establish you as a thought leader. There are authors out there who write books solely to make money and have found a lot of success in the book-selling business; that's not my primary focus. I view books as a means to an end. They are indicators of tho...

Start Early for Success   Are you an author who wants to have a successful book? If so, you need to start marketing early. In this episode of She Talks Business, Alan Weiss and I discuss the importance of early planning and marketing for a successful book launch.   The Timeliness of Book Marketing Many authors leave book marketing until the last minute. Book reading and sales are on the rise, whic...

Achieving Long-Term Success   In business, being adaptable and strategic is key. The global pandemic really pushed us to rethink our strategies and stay agile. In this episode, Alan Weiss and I are diving into the idea of transforming disruptions like this into opportunities and how embracing volatility can actually boost revenue. We'll talk about concepts like value-based marketing, building a re...

Customers are the Core of Your Business   Let's talk about customer-centric marketing. In this week's episode, Alan Weiss and I discuss a strategy for putting your customers' happiness at the forefront of your sales and marketing moves.    Understanding Your Customer's Needs: To effectively market and sell your product or service, you have to understand why certain things are important to people....

Find Your Ideal Buyer   In business, finding and targeting the right customers is crucial for success. Many business owners find it a challenge to identify  their ideal buyer. Today, we will explore the concept of finding the ideal buyer and talk about strategies to help you attract high-value customers.   The Sentient Strategy: One approach to identifying the ideal buyer is through "Sentient Stra...

Attract Your Audience with "Marketing Gravity"   In the world of marketing, there's a concept that stands out—Marketing Gravity. Coined by Alan Weiss, this notion revolves around the idea that our marketing efforts have a gravitational pull, drawing your audience towards your brand. In this episode, you will learn the significance of personalized marketing, assertive strategies, and the courage to...

Expand Your Business Without Investing a Cent   What if I told you there's a single strategy that can affect your business's success like never before? In this episode, we discuss referrals and the role that they have in impacting your business. I am joined once again by Alan Weiss, and together, we explore the benefits of referrals and the barriers that might be impeding your business and your ow...

Applying What Works To See Success   Step off the trend-wagon and forge your own path in marketing. In this episode, you will learn effective habits and strategies that have not only stood the test of time but have also surpassed the fleeting trends. Joining me is Alan Weiss, the co-author of my book, Masterful Marketing. Together, we will share invaluable insights and wisdom on how to maximize yo...

Tips For Creating Impactful Books   The process of completing a book is a tremendous achievement that leaves you with a huge feeling of fulfillment and accomplishment. But in the beginning, it can feel like a monumental task that is impossible to take on. In this episode, Alan and I talk about how to break through the barriers that so many people encounter when writing a book.   Alan is a renowned...