She Talks Business

Why Clarity, Not Confidence, Is the Key to Your Next Level   This week on She Talks Business, I'm joined by the extraordinary Nick Nanton—someone who's built a career on doing work that only he can do. Nick is a 22-time Emmy Award–winning director and producer who has created more than 60 documentaries and worked with some of the most iconic names in the world—think Richard Branson, Tony Robbins,...

How A Self-Publishing Nightmare Turned Into A Hay House Book Deal   What if the breakthrough doesn't come until you make space for it? This week on She Talks Business, I'm welcoming back Arielle Ford, a bestselling author, love alchemist, and passionate guide for women ready to find love, keep love, and be love.  Arielle has helped thousands of people build deeply fulfilling relationships through...

Burnout Isn't Just Busy: Why Women Are Tired for Real In this episode of She Talks Business, we're diving into a topic every woman needs to hear, especially if you're a business owner, leader, or someone who is always "pushing through." My guest is Dr. Anna Garrett, a functional medicine expert and clinical pharmacist who has spent decades helping women in midlife get out of hormone hell and back...

Human-Centered Marketing in a Tech-Driven World   This week, we're welcoming the queen of Facebook, Mari Smith, to She Talks Business! Known as the premier Facebook marketing expert, Mari has long shared insights on the evolving landscape of social media, human design, and the power of authenticity. For nearly two decades, Mari Smith has been widely recognized as the leading Facebook marketing exp...

AI isn't the enemy. Indifference is.   This week, I'm diving into a topic that's quietly sabotaging a lot of great businesses: trust. More specifically, how we're eroding it every time we let AI pretend to be us. I've seen it too many times lately, where auto-comments go wrong, written DMs and videos sound and look like they've been created by a robot, and marketers admit bots are handling their e...

Why Being Real Beats Being Perfect in the Age of AI   This week, I'm joined by one of the most respected voices in marketing today: Mark Schaefer. With 11 bestselling books under his belt, his latest being Audacious: How Humans Win in an AI-Marketing World, Mark has helped shape how some of the world's biggest brands show up and stay human in an increasingly automated world. In this conversation,...

Stop selling. Start caring. That's how you win. I opened LinkedIn, saw a connection request, accepted it, and BOOM! Within seconds, I got a sales pitch in my inbox. I just got pitch-slapped. And if you're on social media, I know you've experienced this, too. These messages are everywhere. They're generic, impersonal, and painfully obvious in their intent. The people sending them aren't looking to...

The 5/25 Rule: A Simple Strategy for Massive Success Are you spreading yourself too thin, trying to do it all? Warren Buffett's 5/25 Rule is a game-changer for entrepreneurs who want to stop chasing every idea and start making real progress. In this episode, I'm breaking down how this deceptively simple rule can help you hyper-focus on what truly matters in your business and eliminate distractions...

Simple, Actionable Mindset Shifts to Up-Level Your Life and Business   This episode is short, packed with value, and filled with nine simple yet powerful lessons that have fueled my (and can fuel your) personal and professional success. These are the habits, mindset shifts, and investments that keep me moving forward, even when motivation runs low. And they can do the same for you. If you've ever...

What It Takes To Achieve Your Vision  Tune in to this episode of She Talks Business to learn my proven formula for achieving exponential growth, including the game-changing fourth element I've recently discovered. Drawing from my experiences over the past year, I am breaking down how these four fundamental pillars work together to create unstoppable momentum in your business. You'll discover: Why...

List-Building Tactics For Email Growth So how do Tim Ferriss and James Clear do it? How do they get millions of people on their email lists and, most importantly, how do they keep people subscribed? I believe a small email list of engaged subscribers and active buyers outweighs a large email list any day, but we have a lot to learn from these two men's strategies. Listen to this episode to hear wh...

Make this year the one you market yourself more than you ever have before with the help of AI  Class is in session - are you ready for your marketing efforts to be graded? This episode is all about creating a thorough marketing strategy with the 2025 landscape in mind. Tune in as I walk you through my 10-question assessment to help you determine where your marketing efforts currently fall and prov...

Our best video cheat codes to capture attention and answer the questions your audience is already asking.    In the final episode of our Strategic Marketing For Your Business series, we're sharing our best advice on creating one of the most powerful types of content today—video.  First things first: You need a content plan  If you want to get the reps in and strengthen your video-making muscle, st...

Learn how to plan, commit to, and produce a podcast to promote your thought leadership and expertise.    One of the telling signs someone is an expert in their field is if they are able to confidently chat about their topic of genius with little to no preparation. That's why I love to help my clients create podcast strategies to distribute their expertise through this powerful type of media.  This...

Thought Leadership vs. Content Marketing: Fueling an audience who knows, likes, & trusts you    Let's answer all of your questions about thought leadership! This week, we are diving into what it is, where it should go for your audience to find it, how to keep it safe, and how to repurpose it for your preferred social media channels. We even address a common misconception: the difference between th...

Take your website from good to Google-worthy.   Welcome back to the second episode of our "Strategic Marketing For Your Business" series where this week, Cass Bald, my Senior Team Manager, and I are talking you through our top 10 recommendations to start having your website work for you. Our discussion ranges from simple, quick fixes to more complex website maintenance, and we even dive into SEO t...

Your customer experience starts with your positioning and messaging   Take a peek behind the curtain of what it's like to work with us as your marketing team! I'm here with my Senior Team Manager, Cass Bald. We're starting a new series where we walk you through five of the key elements of creating a marketing strategy for your business using the same strategy we would use. It's called the Strategi...

Navigating Transitions, Pivots, & Retirement of the Modern Entrepreneur     We are back with one of my favorite types of episodes - an Ask Me Anything! This week, Kathleen Mundy is taking over the microphone to guest-host and ask me all the questions she can about how I've approached the many pivots in my business, selling a business, and how to do it all with confidence.  Kathleen, a longtime fri...

Capture Inspired Moments and Finally Finish Your Book    Welcome back Michelle Weger with our second podcast in a row with her! In the previous episode, we celebrated the release of her new book, Don't Snooze Your Dreams: Lessons from Life with Narcolepsy. Now, we're going to talk about how Michelle was able to write her book so quickly and even managed to get it published ahead of schedule.  Mich...

Deconstruct the Fears Holding You Back    Welcome back for a very special episode! We're celebrating the release of Michelle Weger's book, Don't Snooze Your Dreams. Michelle and I have been working together for 7 years now, and I've seen her do some really hard things. I'm so proud of her for writing this book and sharing how she reframes fear to accomplish her dreams and helping you all do the sa...

Add value to your user experience without alienating clients and prospects    It's time for the finale of the Leveraging AI series with Mary Fearon! We're wrapping up with a final discussion on improving customer service with AI. When to Start & Stop with AI Automation Chatbots and automated messaging systems are the most common AI solutions for customer service and prospecting. These solutions ce...

The Perks & Risks of AI for Content Creation      Welcome to the fourth episode of our Leveraging AI series! Mary Fearon and I are back to share our perspectives and experiences using AI in our businesses. Missed the introduction to this series? Go back and listen to episodes 163 , 164 , and 165 ! In today's episode, we talk about one of AI's most common uses—content creation.    Valuable Content...

Cut Out the Heavy Lifting—Use AI To Gain Momentum For Your Ideas       Welcome back to week 3 of our 5-week series, Leveraging AI: Proven, Practical, & Tactical Approaches to Using AI in Your Business. Today, we're diving into how we use AI for idea generation and our top tips for writing powerful, time-saving prompts. This series is in collaboration with my friend and colleague, Mary Fearon.  Mar...

Our favorite AI tools, user tips, and privacy considerations    Mary Fearon and I are back with the second episode of our AI series! In this series of conversations, we deep-dive into how we use AI in our businesses, and today's episode is all about how we use AI in meetings.  If you missed it from last week, Mary is the founder and CEO of On Prpose, a company helping entrepreneurs and businesses...

Turns Hours of Work Into Minutes with AI    Welcome to the first episode of a new season in collaboration with Mary Fearon!  For this series of conversations, Mary Fearon and I will be talking all about AI. Mary and I both run marketing agencies, and we've started introducing AI into our team workflows and personal lives. If you're a small business looking to learn how AI can help you save time an...