She Sells Differently - Sales Confidence & Wholesale Strategy for Product-Based Business Owners.

Send us Fan Mail 👉🏼 Apply for the Faire Accelerator Most product-based business owners who struggle with wholesale aren't struggling because their products aren't good enough. They're struggling because they're still operating from the wrong identity. In this episode, Andee Hart names the maker-to-CEO gap that quietly caps wholesale growth, and delivers five practical, identi...

Send us Fan Mail If you've been hustling to grow your wholesale revenue and still feel stuck, this episode is going to stop you in your tracks — in the best possible way. Andee Hart breaks down exactly why most product-based sellers stall out before hitting $100K in wholesale, and what separates the sellers who break through from the ones who stay stuck. This isn't a motivational pep tal...

Send us Fan Mail If you've been opting into Faire market events and wondering why the orders aren't moving the needle, the answer probably isn't your products. It's your pricing. In this episode, Andee breaks down the two math hacks that allow product-based business owners to offer the Faire market discount confidently, attract new retail buyers, and still walk away with real p...

Send us Fan Mail If you have ever looked at your own pricing and felt a knot of guilt, this episode is going to feel like a conversation you needed to overhear. In Part 2 of Andee's talk with Jan Touchberry, they get specific about the thing most product based business owners quietly wrestle with: charging what their work is actually worth. They dig into why women in particular tend to underc...

Send us Fan Mail If you have ever said yes to a wrong-fit client because you needed the money, or kept over-delivering and undercharging because it felt generous, this conversation is going to feel like we read your mind.  Andee sits down with Jan Touchberry of the Marketing Without Socials podcast for an honest talk about scarcity: the mindset that quietly shapes how women entrepreneurs price, gi...

Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? You opened your Faire analytics and the views are there. Hundreds, maybe thousands of shop visits this month. Retailers are finding you. But they are not clicking to purchase. They scroll your products and leave. No order. No favorites. Nothing.   Here is the thing: that is not a traffic problem or a product problem. That is a convers...

Send us Fan Mail Ready to grow your Faire Shop to $10k+ months? What if your next revenue breakthrough isn't coming from a new audience, a new platform, or a new launch? What if it's already sitting inside your business, inside the list of people who already bought from you and loved what they got? In this episode, Andee challenges one of the most expensive habits product sellers carry:...

Send us Fan Mail Your Shopify store has more horsepower than you think — and most product brand owners are using less than half of it. In this episode, Andee sits down with Deonnah Carolus, founder of Ecommerce Savvy and a decade-deep Shopify strategist, to unpack the AI tools already baked into the Shopify platform that product sellers are either ignoring or barely touching. This is not a tech-he...

Send us Fan Mail In this episode, Andee challenges one of the most widely accepted pieces of advice in entrepreneurship: trust your gut. But your gut instinct is only as wise as the experiences you've had. If you've spent years selling at weekend markets but never pitched to a boutique buyer, your gut has no frame of reference for what's actually possible. In this episode, you'...

Send us Fan Mail If you sell on Faire, this episode is a must-listen. In April, Faire officially launched a verified Business Use buyer category, opening the door to a whole category of customers that most product sellers have already been serving informally through email threads and one-off invoices: hotels, corporate gift buyers, wellness studios, event companies, and more.  In this episode, And...

Send us Fan Mail You know what you need to do. You might even know how. So what's actually getting in the way? In this episode of She Sells Differently, Andee sits down with Robin Emdon, known as the Procrastination Slayer and the Momentum Architect,  to pull back the curtain on why product-based business owners stall on the work that matters most. This is not a pep talk. This is a research-b...

Send us Fan Mail If you have been working hard at your product business and wondering why the sales still feel so inconsistent, this episode is going to name what you have been feeling and give you a better path forward. Andee breaks down why the hustle-heavy model of markets, Etsy, and social media posting is designed to keep you busy, not to build freedom, and how wholesale changes that math ent...

Send us Fan Mail Your product doesn’t get a second chance on the shelf. Before a retailer decides to carry your product… Before a customer picks it up… Before anyone reads a single word… Your packaging design has already made the decision for them. In this episode, Andee sits down with packaging expert Kelley Kempel (20+ years designing for major retailers like Dick’s Sporting Goods and Kohl’s) to...

Send us Fan Mail Grab your {free} ticket to the Product Seller Summit , happening April 13-17th, 2026.   In this episode, Andee dives into the challenges faced by product based businesses trying to achieve wholesale business growth. Many makers get stuck in a research loop before reaching out to retail buyers, mistaking avoidance for preparation. This episode is a wholesale strategy reset, reveali...

Send us Fan Mail Grab your {free} ticket for the Product Seller Summit happening April 13-17th, 2026! Discover the future of online marketing and sales strategies for product based businesses in this eye-opening episode. Andee hosts PR strategist Gloria Chou to reveal why AI shopping is revolutionizing how customers find and buy products. Learn why traditional PR is evolving and how getting featur...

Send us Fan Mail Product Seller Summit (April 13–17) — Grab your FREE ticket If you have been waiting for a marketing strategy that does not require more hustle, a bigger ad budget, or you constantly being the only voice talking about your products...this episode is for you. Affiliate marketing expert Kelly Morrison joins the She Sells Differently podcast to break down how product sellers can buil...

Send us Fan Mail What if the ceiling on your business growth isn't your strategy… it's your schedule? In this episode, Andee sits down with Gillian Perkins, founder of Startup Society, who built a 700K+ YouTube channel, a thriving online education business, and a full homeschool life for her six kids, all working 20 hours a week or less. Gillian is the real-world proof that hustle is not...

Send us Fan Mail Discover how Proverbs 31 reveals entrepreneurial insights and spiritual principles that empower women to pursue their work and faith with purpose and integrity. This episode explores the timeless wisdom that links faith, work, and marketplace influence.   Key Topics: The Proverbs 31 woman as a model of business and economic activity Investing and expanding: buying land and creatin...

Send us Fan Mail Most business owners think buying behavior ends when the sale is made. It doesn’t. In this episode, Andee Hart sits down with Bradley Rausch to unpack the buying behavior patterns that determine loyalty long before repeat purchases show up . This conversation will completely change how you think about selling, onboarding, and what actually keeps customers coming back. We talk abou...

Send us Fan Mail Brand positioning and differentiation strategy for product-based business owners growing in a crowded, competitive niche Think your market is too saturated? If you’re a product-based business owner feeling stuck in a crowded niche, this episode will completely reframe how you see a saturated market — and show you why competition isn’t the problem. Saturation means proven demand. I...

Send us Fan Mail Join the waitlist for my signature She Sells Wholesale course – doors open soon! If you’ve ever thought, “If my product is good enough, it will sell itself,” this episode is your loving wake-up call about the realities of running a product-based business.   In this episode, Andee breaks down the “Field of Dreams Lie” — the false belief that simply creating something beautiful guar...

Send us Fan Mail You can have incredible products, and still hear “no” from retailers. In this episode of She Sells Differently , Andee breaks down the real reasons retailers pass on great product brands, and it has far less to do with your product quality than you think. Retail buyers aren’t looking for potential. They’re looking for clarity, confidence, and safety . Inside this episode, you’ll l...

Send us Fan Mail If you’ve ever thought “Wholesale isn’t for me” or “I’ll lose money if I sell wholesale” , this episode is for you. In today’s episode of She Sells Differently , Andee is breaking down the most common product wholesale myths that keep product-based business owners stuck, overwhelmed, or afraid to pitch their products to retailers. From pricing fears to inventory overwhelm to misco...

Send us Fan Mail Do you secretly believe you’re “just not good at sales”? Let’s clear that up right now. In this episode of She Sells Differently , I’m breaking down the 5 most common sales mindset beliefs that are keeping product-based business owners stuck in inconsistent, unpredictable sales, and what to believe instead.   We’re talking about the sneaky stories that show up in your content, you...

Send us Fan Mail Hustle without clarity doesn’t create momentum…..It creates noise. In this episode of She Sells Differently , Andee walks product-based business owners through 10 powerful questions designed to help you reflect, realign, and move into the new year with confidence—not pressure. Instead of rushing into new goals, product launches, or strategies, this episode invites you to pause and...