She Sells B2B | Bold Conversations with Women Redefining Sales and Marketing

Imagine this: You're at a prestigious company, making great money, and then you decide to take a 50% pay cut to join a startup with literally zero revenue. Everyone thinks you've lost your mind. But what if I told you that "crazy" decision led to becoming Director of Sales for the US market? That's exactly what happened to Laura Erdem from Dreamdata, and honestly, her story is one of the most insp...

What does it mean to lead marketing in one of the world’s most influential B2B platforms and still feel empowered to experiment, move fast, and be “scrappy”? In this episode, Danielle Zikman, Director of Marketing for LinkedIn Talent Solutions, joins us to talk about what it takes to thrive in a global, matrixed organisation while keeping creativity and agility at the centre. She shares her journe...

What makes you stand out and memorable? In this episode, Della Zhuang, VP of Growth at Ataccama, shares her journey from being the first hire in APAC to becoming a respected sales leader in the data management space. We talk about what it takes to grow into leadership when the blueprint doesn’t exist, why long-term customer relationships matter more than ever, and how sales and marketing can work...

“There’s a reason why we have incredible female sales leaders, and it’s time for us to own our space.”  Regan Barker, Head of Revenue Operations at Grant Thornton, joins me on the podcast to talk about reshaping sales, marketing, and leadership in male-dominated industries. With a career that’s taken her from law to banking to professional services, Regan now takes the lead in building high-perfor...

What does it really take to lead, grow, and speak up in workspaces when the rules were not written with women in mind? In this episode, Gabrielle Oldaker, Head of Marketing and Digital Experience in the City of Melbourne joins me to unpack what ethical leadership actually looks like today. From film and media to local government, Gab has led marketing teams through change, disruption, and industry...

What does it really take to show up, lead, and grow in an industry where you don’t always see yourself reflected? In this episode, Lara Barnett, Head of Marketing at Kinetic IT and co-founder of Generate, shares her story of navigating B2B marketing, leadership, and self-belief. From her early career in construction to finding her voice in tech, this is a conversation about showing up with both st...

Naysla Edwards moved to Australia from Colombia with abusiness degree, international experience, and a clear goal: to build a global career. But first, she had to learn English, and start again at the bottom.   In this episode, Naysla who is now the VP of Marketing,Brand & Member Experience at American Express, shares how she rebuilt her career from scratch and why every step back was a consci...

Katrina Ablett never set out to work in sales. In fact, she started her career in IT, deep in programming and project delivery. But what began as a technical path turned into a leadership journey that now sees her as Chief of Staff at Adobe APAC & Japan, one of the most influential roles in the region. In this episode, Katrina reflects on how she found herself in sales without ever planning to...

Ever walked into a pitch, only to have the room assume you’re someone’s assistant? That’s exactly what happened to Kate Atkinson, even as the most senior person at the table. In this episode, Kate shares what it takes to lead global sales teams across Asia Pacific while facing the quiet but constant challenge of being overlooked, underestimated, and interrupted; simply for being a woman. From star...

Ever walked into a meeting you secured—only to feel invisible once it started? In this episode of She Sells B2B , Vanessa Bosnich, Director of Sales at Spotlight Reporting, gets honest about what it’s really like to build a career in B2B sales as a woman navigating power dynamics, gender bias, and leadership on her own terms. From calling out inappropriate behaviour, battling imposter syndrome, an...

She Sells B2B is where bold women in sales and marketing tell the stories we don’t hear often enough — but should.  Saarika takes you behind the curtain of enterprise sales, marketing, and go-to-market motions—through the voices of women leading revenue at the world’s top companies, including Adobe, Hyatt, and American Express. These aren’t just stories of leadership. They’re honest, unfiltered co...