She Busy

Send us Fan Mail This week’s She Busy episode was a moment . We recorded live at the Plano Chamber of Commerce Women’s Division Summit 2025 , and the energy in that room was electric with ambitious women leaning in as Gillea Allison , President of D Magazine Partners, dropped gem after gem on leadership, motherhood, and the messy, magical middle of it all. We talked about what it’s like to lead a...

Send us Fan Mail In this episode, Assia sits down with Kerri Steele, founder of Little Hearts of Hope and the beloved “King Cake Lady of Frisco.” Kerri ’s entrepreneurial journey began after the devastating loss of her husband to cancer while raising three young children. Out of her own grief came a vision: to create accessible support for kids facing the emotional weight of a parent’s illness. To...

Send us Fan Mail Have you ever felt like your identity as a mom and your identity as a business owner were colliding—and you weren’t sure who you’d be on the other side? In this episode, Assia shares her journey of navigating identity, grief, and motherhood while running her business, Windhaven Academy. From buying a childcare center while pregnant to raising her children within its walls, Assia r...

Send us Fan Mail What if your brand and website could do the heavy lifting for you—clarifying your message, boosting conversions, and helping you show up with confidence? In this episode of She Busy , host Assia Mahmood sits down with Stacy Aguilar, a brand and web designer, strategist, and design mentor who helps female founders elevate their online presence. Stacy shares practical tips for creat...

Send us Fan Mail What if the reason you still feel stuck in your business isn't because your team can't handle it—but because you’ve never actually said no ? In this episode, Assia gets real about the illusion of freedom so many women founders fall into. She shares how her business had grown, her team was in place, and yet—she kept getting pulled back into the same role she had worked so...

Send us Fan Mail What if AI could feel less overwhelming and more empowering in your business—and actually sound like you?  In this episode, Assia sits down with dynamic duo Lauren Shaw and Lauren Capwell, the founders of The Laurens.ai, to explore how female entrepreneurs can use AI to streamline sales, amplify their message, and reclaim their time. With backgrounds in high-ticket sales and aeros...

Send us Fan Mail Are you stuck in autopilot, doing all the "right things" but still feeling unfulfilled?  In today’s episode, I’m joined by the incredible Molly Asplin—a high-performance coach, mom of three, and former corporate girl turned entrepreneur. We’re continuing the convo we started over on her podcast ( The Dream It Do It Podcast ), and it’s one you don’t want to miss. We dive...

Send us Fan Mail Are you trying to build a warm, personal brand—while sending cold, corporate emails? In this episode, Assia shares about a time she lost her voice in her own business. What started as a vision for a community-first, family-centered childcare center quickly got muddied by comparison, corporate expectations, and industry norms. Whether you run a brick-and-mortar or an online brand,...

Send us Fan Mail Do you ever feel like you're carrying the weight of everything—your business, your home, your kids—and wondering why no one else seems to notice? In this episode of She Busy podcast, Assia Mahmood dives into the conversation every woman has felt but few are actually talking about: the mental load. The spinning mental to-do list. The invisible labor. The exhausting sense that...

Send us Fan Mail In this episode of the She Busy podcast, Assia Mahmood discusses recent challenges she faced in her business during a brief hiatus from the podcast. She shares her experiences with vulnerability, imposter syndrome, and the lessons learned from losing a client. Assia emphasizes the importance of proactive communication, learning from feedback, and defining success beyond perfection...

Send us Fan Mail Ever feel like you’re doing all the things but still spinning your wheels? This episode is your permission slip to pause the hustle and rewire your brain for actual success. Aasia sits down with mindset coach and clinical hypnotherapist Mindi Huebner to unpack the science behind subconscious alignment, how to stop self-sabotaging, and what it really takes to step into your 24K ver...

Send us Fan Mail What if I told you that you don’t need to work 60-hour weeks to grow a thriving business? In this episode of She Busy, I sit down with powerhouse entrepreneur and mom of (almost) four, Alexia Hoffman, to talk about building a business that supports your dream life—not one that drains the life out of you. We dive into: ✨ How Alexia transitioned from a young real estate agent to a...

Send us Fan Mail Ever felt guilty for changing your mind after making a bold decision? Let’s drop that shame right now. In this episode, Aasia shares one powerful phrase she learned from her dad that has shaped her leadership style: “I reserve the right to change my mind.” We unpack why decisive leadership isn’t about sticking to every decision forever—and how giving yourself permission to pivot c...

Send us Fan Mail Ever wondered why a simple policy change can send your customers into a spiral of confusion or frustration? In this episode, I share a story from my anniversary trip to Japan that completely reframed how I think about client communication and feedback loops. Spoiler alert: it involves my favorite suitcase, some bumpy train station floors, and a dose of humility. Tune in to hear ho...

Send us Fan Mail In this episode, Assia breaks down the radical shift from simply managing your time to creating more of it. This isn’t about fancy planners or color-coded calendars — this is about eliminating the noise, delegating like a boss, and setting ruthless boundaries so you can finally stop drowning in busywork. If you’re tired of feeling burnt out and overwhelmed, this episode is your wa...

Send us Fan Mail If you've ever felt like you're drowning in a never-ending to-do list, this episode is for you! Time management strategist Laura Davis joins me to share game-changing strategies that actually work for women—because let’s be real, most time management advice was written by men who don’t have to juggle work, kids, and life. We’re diving into: ✅ The surprising mindset shif...

Send us Fan Mail Ever felt stuck in a career that no longer lights you up? In this episode, Kimberly Crowe shares her incredible journey from corporate executive to multi-business entrepreneur, breaking free from the "golden handcuffs" to build a business around joy. We dive into how she hit her first million-dollar milestone—only to realize she wasn’t happy—and how she pivoted to a purp...

Send us Fan Mail Aesthetic will get people in the door — but will it keep them there? In this episode, I share a real-life experience that left me feeling more “meh” than “motivated,” and I break down the growing trend of businesses relying too much on vibes and not enough on actual customer experience. From a chic Pilates studio to big-picture brand lessons, I'm dropping some gems for every...

Send us Fan Mail Confidence isn’t something you’re just born with—it’s a skill you can develop! In this episode of She Busy, I sit down with leadership coach and business strategist Michelle Dahl to break down her game-changing three-step framework for confidence: self-compassion, self-belief, and self-trust. We talk about why women often struggle with confidence, how to stop second-guessing yours...

Send us Fan Mail What happens when you buy a one-way ticket across the country with only $50 to your name and zero plans? Well, if you're Sydney Ryker, you turn that reckless leap of faith into a multimillion-dollar career. In this episode, Sydney shares how she went from small-town Montana to leading a sales empire, hitting massive burnout, and redefining success on her own terms. We dive in...

Send us Fan Mail Money. Abundance. Generosity. Let’s talk about it.  Because here’s the thing—if we want people to invest in us, in our businesses, in our expertise, we have to be willing to do the same.  In this episode, we’re diving deep into the abundance mindset, breaking scarcity-based habits, and shifting how we interact with money. I’m sharing real talk, personal experiences, and practical...

Send us Fan Mail Are you ready to ditch imposter syndrome and step into your power as a leader? In this episode of She Busy, I sit down with the incredible Judy Hoberman, a leadership and sales expert with over 30 years of experience, to talk about confidence, career growth, and the power of women supporting women. Judy shares her personal journey—being the only woman in male-dominated industries,...

Send us Fan Mail What if your podcast guest appearances could actually grow your business (instead of just your ego)? Kimberly Spencer, the powerhouse behind CrownYourself.com and Communication Queens, is here to spill all the secrets on how guest podcasting can be your most lucrative marketing strategy. Kimberly went from Pilates trainer to serial entrepreneur with a successful business exit, mul...

Send us Fan Mail Are you making marketing harder than it needs to be? In this episode of She Busy, I sit down with marketing strategist and website designer Madelyn Victoria to break down exactly how small business owners can simplify their online presence, attract more customers, and actually enjoy the process (yes, it’s possible!). We talk about: ✅ The biggest mistakes small businesses make onl...

Send us Fan Mail From painting backyard playsets to landing deals with Target and FAO Schwarz, Juliana VanLaanen co-founded 2 Mama Bees with a mission to make playtime both beautiful and sustainable. In this episode of She Busy, we dive into: 🔥 The moment she realized this idea could be a business 🌿 How 2 Mama Bees stays committed to sustainability (hello, plantable instruction booklets!) 🏆 Win...