Shaping eCommerce with IronPlane

In Episode 3 of our Omnichannel Marketing Series, Tony Mascarenas, Account Executive, discusses the best ways to utilize networking and events to increase customer engagement and build your online and offline communities. Plus, he shares best practices from his twenty years of marketing experience in industries that rely heavily on trade shows, chamber of commerce events, and in-store gatherings t...

In Episode 2 of our eCommerce Marketing Series: Omnichannel Edition, Tony Mascarenas, Account Executive, discusses the omnichannel approach for optimizing website content and digital marketing programs. Plus, he discusses how crafting highly-valuable web content can help drive traffic, conversions, and encourage in-store visits to brick-and-mortar locations. Shaping eCommerce with IronPlane is a w...

In Episode 1 of our eCommerce Marketing Series, Tony Mascarenas, Account Executive at IronPlane, gives an overview of the Omnichannel approach and best practices for utilizing the first two marketing channels: website and instore. Plus, he demonstrates various ways to ensure a cohesive marketing strategy across channels.  Shaping eCommerce with IronPlane is a weekly podcast covering innovative top...

In Episode 9 of our eCommerce Tech Series, our team discusses UX Implementation. They detail various elements of the UX Implementation phase and stress the importance of ongoing client engagement and the continued optimization of the user experience. Plus, they examine the concept of A/B testing and when and how to use it when it comes to eCommerce development. Team: Clara Shen, Head of UX & D...

In Episode 8 of our eCommerce Tech Series, our team discusses UX Design. They offer key insights into the UX design phase when generating new concepts and developing customer journey maps to improve the user experience on eCommerce websites. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operat...

In Episode 7 of our eCommerce Tech Series, our team discusses user experience research. They deep dive into the extensive UX research process during the early discovery phase and discuss the value of UX audits and code reviews when it comes to eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senio...

In Episode 5 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares Native Apps vs. PWAs (Progressive Web Apps). Plus, he discusses the advantages of using PWA technologies to create unique experiences for your customers. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerc...

In Episode 6 of our eCommerce Tech Series: UX & CRO, our team discusses user experience and conversion rate optimization. Plus, they offer key insights into the critical components of the UX process for eCommerce development. Team: Clara Shen, Head of UX & Design; Danuta Sęczkowska, UX Designer; Jared Shields, Project Manager; and Tim Bucciarelli, Senior Manager, Digital Operations. Shapin...

In Episode 4 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses new technologies vs. established tech and what to consider when researching eCommerce platforms. Plus, he offers key takeaways when evaluating market presence, market penetration, and establishment history. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge techno...

In Episode 3 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, compares SaaS vs. On-Premise vs. PaaS. Plus, he outlines the various advantages of each eCommerce solution when it comes to customizations, scalability, and security. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCom...

In Episode 2 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, discusses the pros and cons of Buy vs. Build when selecting an eCommerce platform that will help you grow and scale your eCommerce business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento developm...

In Episode 1 of our eCommerce Tech Series, Robert Giovannini, CEO of IronPlane, gives an overview of various eCommerce platforms and offers key insights to help companies choose the best platform for their business. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magento development c...

Welcome to Shaping eCommerce with Ironplane. In our intro episode, CEO Robert Giovannini shares his own journey when naming his company and offers key insights on the creative process while staying true to your core set of values. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologies across the eCommerce landscape. As a BigCommerce and Magent...