Shaping eCommerce with IronPlane

In this episode of Shaping eCommerce host Tim Bucciarelli  welcomes back Isaiah Bollinger from Trellis to discuss optimizing the client-agency relationships.  Key topics discussed in the podcast conversation are: eCommerce Agency Specialization and Services: The discussion focuses on how some agencies choose to maintain a narrow focus on their area of expertise, while others like Trellis transitio...

Kicking off our series on how to get the most out of your Agency, Tim speaks with Jared Shields Head of Projects at eCommerce agency IronPlane. In this segment, they focus on the following topics: • Why is your agency relationship important? • Client and agency stakeholders • Why a strong client team lead is essential • The basics of good bug reporting • How to manage things that go wrong (and som...

In this episode Tim talks with Beth Shero, CEO of Shero Commerce about the critical elements of a strong client/agency relationship. Topics discussed in this podcast include: • Importance of aligning with an agency and providing excellent customer service and value. • Different paths agencies can take, narrowing or expanding their focus, while maintaining customer service as a core value. • Discus...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Matthew Eisnor, Dir of Global Alliances at Algolia. On the podcast, they talk about: - The history and relevance of search - The Algolia ICP - Search for B2B - The difficulty in managing the tens of thousands of long-tail search queries - Why chatGPT is likely too expensive to scale and run search #ecommer...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Michael Potters, Senior Strategic Partner Manager at Gorgias. On the podcast, they talk about: - His experience being a Gorgias customer and then transitioning to his current role - The Gorgias ICP - The plug and play nature of Gorgias that increases time to value - How Gorgias differs from Zendesk - How G...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Stefan Schinkel, Chief Revenue Officer at dotCMS. On the podcast, they talk about: - The origins of dotCMS - dotCMS's ICP - An ideal content stack - What sets dotCMS apart from the competition - The types of businesses best suited to headless architectures - What's next for dotCMS #ecommercesolut...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Kyle Capsalis, Strategic Partner Manager for Headless Tools at BigCommerce. On the podcast, they talk about: - The differences between headless and composable - Why big companies are gravitating toward headless solutions - The ROI of a headless architecture - What an ideal headless/composable tech stack lo...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Christian Lelaidier, Strategic Partnerships Development Manager at Front-Commerce. On the podcast, they talk about: - The world of composable commerce - How Front-Commerce got started and why eCommerce companies should consider using a flexible frontend - The ROI Front-Commerce customers see - The benefits...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing François Chaix, Head of Partner Evangelism at Akeneo. On the podcast, they talk about: - How Akeneo's technology works and how the company started - The rise of omnichannel buying journeys in eCommerce - Why retailers should explore PIMs like Akeneo - How Akeneo was built to accommodate a composable a...

Bob founded IronPlane in 2012 to provide Magento, Adobe Commerce, and BigCommerce services to B2C and B2B clients. He's also founded multiple eCommerce companies himself. In his interview with Tim, Bob focuses on how: - eCommerce will become “unified commerce” or just "Commerce" - BigCommerce seems to be in the middle between a true SaaS and something more custom or PaaS - Marketpla...

Aaron is the Director of Competitive Strategy at BigCommerce and has been in the eCommerce space for the past 8 years on the agency side of the business. He's worked with many clients in various industries and verticals and has a genuine interest in all things eCommerce-related. In his interview with Tim, he gives his take on: - Adobe - they see the future of eCommerce as composable for the e...

Curtis is the Head of Strategy at Shero, an eCommerce growth agency focusing on Magento, Adobe Commerce, Shopify, and BigCommerce. In his interview with Tim, Curtis explains that: - In 5 years, there won't be much change; if anything, there will be contraction  - In 10 years, companies will focus on tactile feel, reproducing the in-store experience with 3D, VR, AR, etc. - BigCommerce is bigge...

Damien is the owner of a small Magento and Adobe Commerce agency, Graycore. He's been a software engineer for the last 15 years and is the maintainer of Mage-OS, Faker-js (a Javascript library), and a PWA framework called Daffodil. In his interview with Tim, Damien shares his thoughts on the future: - We’re going to see consolidation - just like we have Apple, Microsoft, and Linux, we will se...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Gaia Vernaglione, Director of Business Development (US, CAN, LATAM) at Zakeke. On the podcast, they talk about: - How Zakeke technology works and how the company started - Several unique Zakeke use cases - How VR/AR/3D are no longer a nice to have - How industry leaders are using Zakeke today #3dcommerce #...

Isaiah is the CEO of Trellis, an eCommerce digital agency that partners with Magento, BigCommerce, and Shopify. Isaiah started Trellis in 2012 and has served dozens of clients ever since. In his interview with Tim, he predicts that: - Only more mature companies will move to headless in the short-term - lots of older systems like ERPs aren't ready for the transition - Generally, platforms are...

Kuba is the CEO of Snowdog, a unified commerce agency that's had a long-standing partnership with IronPlane. Kuba started his career as a developer and has worked extensively with Magento -- he even served on the board of the @magento association. In his interview with Tim, he talks about how: - Eventually, the “e” will be removed from eCommerce - Companies need to place even more focus on un...

As the new year approaches, you may find yourself asking questions like: ❓Where is eCommerce technology going? ❓Will Magento be obsolete? ❓How will Shopify, Adobe Commerce, BigCommerce, Commerce Tools, and Salesforce Commerce Cloud evolve? ❓What is the impact of marketplaces on eCommerce? ❓What does headless actually mean, and how is it distinct from "composable" or "API-first&...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Marc Uible, VP of Marketing at Threekit. On the podcast, they talk about: - How Threekit technology works - Several unique Threekit use cases - His vision for the future of eCommerce (with VR/AR/3D as a foundation) - How industry leaders are using Threekit to gain higher conversion rates and higher LTV cus...

On the latest episode of Shaping eCommerce, Tim Bucciarelli had the pleasure of interviewing Guy Marion, GM of Chargebee Retention. On the podcast, they talk about: - How Guy started Brightback, which got acquired by Chargebee - The Chargebee ICP - How Chargebee’s API-first approach is a differentiator - The retention benefits of a flexible subscription platform  You can read the transcription her...

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Eddie Hsieh, Head of Alliances at Ordergroove. On the podcast, they talk about: What Ordergroove is and how it works Who is Ordergroove’s ideal client How AI is enabling personalization in subscription platforms How Ordergroove allows merchants to dramatically reduce churn  Not sure where to start your vendor evaluati...

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Rob Holthause, Former Sales Director at Subscribe Pro. On the podcast, they talk about: - What SubscribePro is and how it works - What types of companies can benefit from a subscription platform (hint: it’s almost all!) - Why churn is so important to minimize, and how SubscribePro helps with retention - What’s next fo...

Choosing the best eCommerce platform for your business is a challenging process for many merchants. There are hundreds of eCommerce platforms, each with its own pitch for how they can help you achieve your eCommerce dreams. Your decision will have wide-ranging financial impacts, including implementation, customization, maintenance, and optimization costs. Operational impacts can include training u...

Pete Kelich is currently a Principal Partner Account Manager at HubSpot, where he has managed and helped over 500 companies grow through utilizing the HubSpot software for themselves and clients. Check out his full Shaping eCommerce interview to find out: - Who coined the term “inbound marketing” - If B2C companies can benefit from Hubspot - What all the Hubspot hubs are - Where Hubspot is headed...

On the latest episode of Shaping eCommerce, Tim had the pleasure of interviewing Anna, Senior Front-End Developer and Accessibility Specialist at Snowdog. On the podcast, they talk about: - What web accessibility is and why it matters - What web accessibility regulations eCommerce companies need to be aware of and abide by - 10 different techniques for improving accessibility on your site Want to...

In Episode 4 of our eCommerce Marketing Series, Project Manager Shawn Cohen gives a general overview of Integrated Digital Marketing. Plus, she outlines the advantages of executing integrated digital marketing campaigns across multiple channels to create more effective and unified campaigns. Shaping eCommerce with IronPlane is a weekly podcast covering innovative topics and cutting-edge technologi...