Set Up To Scale Podcast with Kristin Korn

When social media is buzzing with algorithms, trends, and shiny bio tools, it's easy to overlook the importance of keeping things...yours. Enter:  the magic of hosting your Instagram bio link on your own website. If you're still using third-party tools to manage those clickable links in your bio, it's time to rethink your strategy. In this episode, we'll explore why you should house your bio link...

In the fast-paced world of online business, it's easy to mix up terms like  followers, subscribers, and leads . After all, they're all part of your audience, right? While that's true, these three groups represent  different stages of the customer journey , and understanding the distinction can make or break the success of your business strategy. If you're working to implement a  Profit Pipeline™ ,...

Struggling to unlock the growth potential of your small business? While every business is different - there are 7 game-changing strategies that every solopreneur can implement to catapult your brand to new heights online! Clients mentioned in this episode:   https://alisonbellphotographer.com/how-to-move-your-business   https://www.homesweethomebaker.com/   GAIN ADDITIONAL SUPPORT: 💛🩷 Join Brand...

The holidays are a critical time for businesses. It's the time of year when people are the most generous and most likely to spend money on things they wouldn't normally buy.     That's why it's so important to get your holiday marketing right. However, even with the best of intentions, many marketers end up making some fatal mistakes that cost them dearly in terms of sales and ROI.     In this epi...

This episode will break down the difference between sales and marketing and help you decide which is the best focus for your business.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW NOTES: https://kristinkornblog.com/episode137   Resource mentioned: CORE Brand Market...

Sales are the lifeblood of any business, and a key part of boosting sales is creating a comprehensive and effective content marketing strategy. Not to be confused with general marketing - content marketing is not about selling; rather, it's about providing value and helping your audience make informed decisions.   Content marketing can be a powerful tool to reach new customers and convert them int...

Feeling stuck when it comes to brainstorming content ideas for your blog? Inside this episode, I share some of my favorite tips for content engagement ideas!     Your audience reads your blog because they want to learn something, be entertained, or both. But coming up with new ideas for blog posts can be tough - especially if you feel like you've already covered everything you can think of.     LI...

As a working mom, I know how difficult it can be to try balancing work and life. It seems like there's never enough time in the day!   However, there are some hacks and tips that working moms can use to stay organized and efficient.   By implementing some of these tips (from meals to cleaning) into your routine, you'll be able to maximize your time and get more done.   BRANDING BITES FB COMMUNITY:...

If you're just getting started with SEO copywriting, then this episode is a great place to start.     Search engine optimization is a critical part of any online marketing strategy, and as a solopreneur, you can't afford to miss out on any potential customers.     Inside this episode, I give you a solid foundation on which to build your SEO knowledge. From there, you can start experimenting with d...

As a small business owner, you may be wondering why building a brand is important. After all, isn't it enough to simply have a great product or service? The answer is no.   In today's competitive marketplace, it's more important than ever to have a strong brand that differentiates you from your competitors.     In this episode, I cover what is a brand, why your business needs one, and 8 benefits o...

As any solopreneur knows, there are a million little things to do in a day--which is why content marketing is often pushed to the back burner.     You'd rather get on a sales call or prospect a cold lead than write online.     But here's the thing: your small business needs a blog. No matter what industry you're in or how new you are, a business blog can help you reach your target market and conve...

So you have an idea and start a business or join as an ambassador for an existing company and immediately slap on the nametag that you are an entrepreneur. But is it really that easy?   If you sell a product or offer a service, does that immediately mean you can add "Entrepreneur" to your portfolio of job titles?   Well, yes and no.   There are clean distinctions that must happen before you can pr...

Marketing yourself is essential for any business, especially when starting out. This episode will discuss 12 ways to market yourself online and build your brand .... even if you still don't consider yourself an expert!   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https://www.instagram.com/stayinyourlanebrand/   BRANDING BITES SHOW N...

Maybe you've heard of other colleagues using a marketing agency or even heard me discuss the branding and marketing agency that I own and run.   But does your business need a marketing agency?     It can be hard to know, especially if you're not sure what a marketing agency even does. In this episode, I'll help you determine whether or not you need a marketing agency, and give you some tips on fin...

As a solopreneur, you know that branding and marketing are essential to growing your business.   But with so many different moving parts, it can be hard to know where to start. That is where a brand strategy roadmap comes in. At CORE Brand Marketing Group, we've developed a 4-phase version called the Digital Branding Roadmap™, which we use with each client to guide them through each step of the br...

Starting a business is hard work. It's even harder when you're doing it alone.   Unfortunately, many solopreneur businesses fail within the first few years.   This can be due to various reasons, but most often, it's because of one (or more) of the mentioned five mistakes.   In this episode, we'll look at these mistakes and provide tips on avoiding them.   So if you're thinking about starting your...

Small businesses and solopreneurs always look for new and innovative ways to reach customers and grow their businesses. And digital marketing is one of the most effective tools for doing just that. What is digital marketing? In short, it is the use of digital channels to promote a business. This includes things like websites, social media, and email marketing. Digital marketing is more cost-effect...

As someone who started and is running your business single-handedly - you know that being a solopreneur has many benefits and drawbacks.   Based on my 20+ years of experience in this role, you'll be better equipped to survive and thrive as a solopreneur by following these five tips.   BRANDING BITES FB COMMUNITY: https://www.facebook.com/groups/thebrandinglounge/   BRANDING BITES INSTAGRAM:  https...

What is your brand missing to STAND OUT? Creating a brand for your business can be a difficult task. There are many things to consider, from the name and logo to the colors and fonts you use to the marketing plan you implement. But one of the most important aspects of branding is creating a visual identity that stands out from the competition.     In this episode, we will discuss eight elements th...

Instagram can be a great platform for businesses and individuals to share photos and videos with their followers, but it's important to post fresh and interesting content regularly to keep followers engaged.     If you're like most small business owners, you're always looking for new and innovative ways to boost engagement on Instagram. But what happens when you run out of ideas on what to post? H...

As social media becomes an increasingly popular way to market your business, it's essential to make sure you're following the proper rules.   This episode will explore some of the most common mistakes people make when using social media for marketing and how to avoid them. We'll also look at some of the best practices for social media marketing and how to make the most of your efforts. Let's get s...

Do you want to get your brand in front of more people? If so, you're in luck! In this episode, we will discuss three ways to achieve this goal. We will also talk about the importance of having a marketing plan and sales funnel. Having a well-oiled marketing machine is essential for any business looking to grow brand awareness online. Let's get started!   BRANDING BITES FB COMMUNITY: https://www.fa...

Are you a small business owner who's been thinking about personal branding but hasn't taken the plunge? Do you think the investment isn't worth it?   When it comes to building your business, you can't afford to ignore personal branding. Besides other benefits, it helps you stand out from the competition and connect with your target audience. Inside this episode, I share 5 Reasons You Can't Afford...

As a personal brand, you know that it's important to be where your audience is. And for many people, that means being online.     In fact, digital marketing is now the most efficient and effective way to reach your target market. So if you're not yet using digital marketing tactics to promote your personal brand, you're missing out.     Inside this episode, I share four reasons why digital marketi...

When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it.   The truth is that no one knows how to do something until they've done it. When it comes to starting a business or even taking the time to build a brand correctly, there are many excuses that you tell yourself as to why you can't do it....