Set Status: Online

If you've ever scrolled past a LinkedIn post and immediately thought "ChatGPT wrote that" — you're not imagining it. There's a name for it: AI beige. And it's quietly making most brands invisible. This week I sat down with content strategist and copywriter Shea Karssing to unpack why so much AI-generated content feels hollow, what's actually causing it, and how to use...

SEO is dying -- and if you're not paying attention to what's replacing it, you're already behind. In this episode, I sit down with digital marketing strategist Stephen van Wyk, who's just completed a deep-dive course in AEO -- Ask Engine Optimization. It's the emerging discipline that determines how your brand shows up in AI answers, and it's changing the rules of digital v...

If you’re building a personal brand, you need to understand this: Visibility is not neutral. In this episode, I sit down with Sonja Woolff to unpack the real cost of putting yourself out there online. We talk about the attention economy, the myth of manufactured authenticity, and why building from the inside out is the only sustainable way to show up. We also dive into the cognitive load women car...

What actually makes an online community work — and why do some feel nourishing while others quietly drain you? In this episode, I’m joined by Candice Grobler, a community strategist who has spent years building, running, and supporting online communities from both the inside and the outside. We talk about how communities became lifelines during the pandemic, why information alone is no longer enou...

We trust algorithms with our taste more than we trust ourselves. In this solo episode, I reflect on how feeds quietly shape what we consume, what we think we like, and how we see ourselves. From preference vs taste to feedback loops and creative flattening, this is a short, philosophical look at what happens when convenience replaces curiosity. This isn’t about deleting apps or rejecting technolog...

We’re living through a world-changing moment, and nobody really knows where it ends up. So I brought on Sam Webster Harris (host of “How to Change the World”) to zoom out and make sense of AI the only way he knows how: by comparing it to the biggest shifts in human history. We talk about what AI can’t touch (yet), why human “chaos” still matters, how the speed of change is messing with our ability...

This one’s... a little different. In this episode, I turn the mic on ChatGPT to talk about how artificial intelligence is quietly reshaping our digital lives. Albeit unconventional, we still have a really interesting discussion, unpacking how algorithms now curate reality for us, what it means to stay creative when machines can “create,” and why we trust AI more than the humans behind it. It’s par...

What if connection isn’t about constant communication — but the courage to show up fully when you do? Writer and speaker Kat Kibben joins me for a conversation about attention, boundaries, and what it means to be available in the digital age. We talk about presence as the foundation of real connection, the myth of “always on” authenticity, and why honesty sometimes needs to sound a little awkward...

We all know we should set better boundaries online. But knowing and doing are two very different things. In this episode, I talk with my friend Alley Marsh about what it really takes to build (and maintain) healthy digital habits in a world that never logs off. We unpack the slippery slope of “digital creep,” how to notice when your boundaries are starting to blur, and why treating your time like...

In a world dominated by viral reels, filters, algorithms, and doom-scrolling, the question is: How the f*** are we supposed to protect our mental health online? I spoke to Cora Veltman about how she practices regaining control of her relationship with social media. It goes without saying that there are many positives to social media, and that so much of our work needs to happen on social media; bu...

Living online can be chaotic. Living online with ADHD can feel impossible. Jason Schneider was diagnosed with ADHD in his mid-40s, and has had to learn pretty fast how to manage ADHD in a world where almost everything we do happens online. I spoke to Jason about what it’s really like navigating digital life with a brain that never stops switching tabs. We unpack attention, distraction, and self-aw...

In this episode, we talk about how artificial intelligence has quietly run our lives for decades — from spam filters to Spotify playlists — and why it suddenly feels like the main character of the internet. We unpack the good, the bad, and the slightly terrifying: How AI got here (spoiler: it’s older than your parents’ Wi-Fi); why 2020 was the year it went public; the quiet ways it shapes our jobs...

If you're using a meditation app to go offline... are you really going offline? In this episode, I dive into into some of my thoughts on why going offline is so hard, some of my own experiences with trying to go offline, and a challenge for truly going offline! In a world where our attention is one of the most valuable commodities, it's becoming ever harder to unplug and disconnect. Hopefu...

In this solo-chat episode (officially the first episode of the series!), I take you through a web of musings that have been floating around my head recently — specifically around the role that chat apps are having on our capacity to have in-person interactions. Are they getting harder? Are they becoming more of a slog? Why do we feel safer behind a screen when talking to a stranger, or even our cl...

This is a quick hello — a short intro to what  Set Status: Online  is all about. Just two minutes to set the vibe: why I started the show, who it’s for, and what you can expect in future episodes. Think of it as pressing “log in” before we really get going.