ServiceTitan Hacks

Host Bill Brown sits down with JB from AquaClear and the ReferPro team to explain why happy customers and good reviews often don’t produce referrals — and what actually does: automation, easy submission, accurate attribution, and meaningful incentives. The episode covers practical fixes (same-day and drip texts, group handoffs, technician incentives, and store-credit payouts), real results from a...

Host Bill Brown sits down with David Hargrove of Kali Refrigeration and Andy from SmartAC to unpack how Kali grew memberships from 500 to nearly 2,000 in about 18 months. The conversation covers practical tactics—phone scripts, CSR incentives, technician spiffs, SmartAC sensors and ServiceTitan integration, credits and tiered plans, virtual monitoring, and measuring customer lifetime value to just...

Bill Brown talks with Jeff from Travis Crawford HVAC about the decision to publish equipment pricing on their website, what they worried about, what they changed, and the results they saw—higher close rates and larger average tickets. The episode covers practical implementation (good/better/best options, minimal data entry, financing links), how CSRs and technicians use online estimates, and how A...

AI marketing for contractors in 2026 is changing fast. In this episode, Bill Brown and Kyle Sattler break down how Google Maps, YouTube, and AI Mode are reshaping local search visibility for home service businesses 🚀 Kyle shares how SoGood Team helps HVAC, plumbing, roofing, and electrical contractors dominate Google Maps and AI-driven results—without wasting money on outdated SEO tactics. Learn...

ServiceTitan veteran shares 15 years of trade tech evolution and the future of recruiting in plumbing, HVAC, and beyond 🚀💧 Discover how Bob Beall, owner of Mr. Rooter Plumbing of Pittsburgh, scaled from 3 trucks to 40 while adapting to ServiceTitan and modernizing recruiting to attract Gen Z talent. In this episode of Home Service Business Hacks, Robert discusses: • The transition from Yellow Pa...

AI for Home Service Contractors 🤖 Learn how Joe Crisara’s OptionBuilder AI is transforming HVAC, plumbing, and electrical sales by helping techs build premium repair and replacement options in seconds. Discover how this AI-driven approach can raise average tickets and simplify pricing for your team. In this episode of Home Service Hacks, Bill Brown talks with industry legend Joe Crisara of Servic...

Is online pricing the future for HVAC and home service contractors? 🏠💰 In this episode, we uncover how transparency, eCommerce, and AI are reshaping homeowner expectations and contractor profitability. Bill Brown sits down with Paul Redman, President of ContractorCommerce.com, to explore how contractors are turning their websites into powerful online stores. Learn how to attract better leads, in...

Contractors are drowning in software. In this episode, Bill Brown sits down with Jenny Benbrook of Powerhouse Consulting Group to show you how to replace “shiny-object” chaos with a clear technology roadmap tied to business goals. We cover when ServiceTitan actually makes sense, how to fix foundations before layering AI, and the real costs of duplicate tools, unused licenses, and DIY implementatio...

Struggling to grow your HVAC business beyond the truck? 🚐💨 In this episode, HVAC industry veteran and coach Kelley McKay shares the exact mindset shifts, processes, and strategies that helped him scale from technician to building a sustainable, scalable, and sellable company. Learn how to recognize your limitations, pivot from working in your business to working on it, and train a team you can t...

Trades coaching myths exposed: Learn why cookie-cutter playbooks don’t work and how to fix your P&L, operations, and buy-in issues for real growth. 🚀 Contractors will walk away knowing exactly what to prioritize to scale from $1M to $10M and beyond. In this episode, Bill Brown sits down with Norris Ayvazian, founder of Service Crucible, to unpack: • Why most financials are set up incorrectly...

Bill Brown interviews Tersh Blissett and Josh Crouch about the real difference between automation and AI, and how HVAC, plumbing, and electrical businesses are using processes, automations, and AI to save time and scale. They share hands-on examples, common tools, and why automation often comes before meaningful AI in the trades. Key takeaways include documenting and optimizing processes, automati...

AI call handling is transforming home service businesses. In this episode, we dive into how AI voice assistants are booking jobs, capturing every call, and outperforming traditional call centers. Can contractors who don’t adopt AI survive the next 5 years? Nate Keller from Free-2-Grow.com joins to explain how their AI-powered voice platform helps HVAC, plumbing, and electrical companies answer eve...

Homeowners are no longer just searching on Google — they’re turning to AI engines like ChatGPT and Perplexity. Is your contracting business ready for Local SEO, Core SEO, and Omni SEO? In this episode, Bill Brown and guest Cory Cullather from WebFX break down how AI-driven search is rewriting the rules and what contractors must do to rank where homeowners are actually looking 👀 You’ll learn: ✅ W...

Struggling to scale your home service business without wasting thousands on bad marketing? In this episode of Home Service Hacks, Jason Jackson of Growth Pro Agency shares the costly mistakes he made as a contractor-turned-agency owner and how you can avoid them. Learn why leads aren’t your real problem, how to win customers in the first 10 seconds, and the systems that actually move the needle. J...

In this episode of the Home Service Hacks podcast, join Bill Brown as he delves into the art of scaling home service businesses with Kelly Mesaris, VP of Special Operations at LB Capital. Discover how Kelly's journey from HVAC to roofing has equipped her with the expertise to transform businesses into private equity-ready assets in a short time span. Learn the importance of investing in technology...

In this episode of the Home Service Hacks podcast, host Bill Brown is joined by Kristen Deese, the founder of Virtual CFO for The Trades, to illuminate the path to financial clarity for contractors. Together, they delve into critical conversations about gross profit margins, overhead management, and understanding the essential financial statements that can transform a business from struggling to s...

Welcome to another exciting episode of the Home Service Hacks podcast with Bill Brown, your go-to source for contractor success strategies in the HVAC industry. In this episode, we're joined by Wes and Andrew from SmartAC.com , who share their innovative approach to revolutionizing HVAC memberships. Discover how SmartAC is helping contractors enhance customer loyalty, reduce unnecessary truck roll...

In this episode of the Home Service Hacks podcast, join host Bill Brown as he engages in an insightful conversation with Jim, the innovative mind behind iWallet. Dive into the core challenges of the trade industry that iWallet aims to solve, specifically focusing on the cumbersome processes of check deposits and payment systems. Explore the journey of iWallet, from its inception rooted in simplify...

In this exciting episode of Home Service Hacks, host Bill Brown dives deep into the world of AI in the home services industry. Joined by Ben Brimacombe from Free2Grow, they explore how AI voice technology is reshaping the contractor landscape by booking jobs, ensuring no calls are missed, and questioning the future role of traditional CSRs. The conversation uncovers the origins of Free2Grow and th...

Join Bill Brown on the Home Service Hacks podcast as he delves into the innovative solutions offered by Wink Toolbox. In this episode, Timothy Wood from Wink shares how their cutting-edge OCR technology and seamless integration with ServiceTitan are transforming the way contractors manage operations, from automated data entry to dynamic reporting and accounting integration. Discover how Wink is he...

What if your referral program could run completely in the background — no follow-ups, no manual tracking, no chasing down payouts? In this episode of Home Service Hacks, I sit down with Brendan Kazanjian, co-founder of Volca AI, to talk about how his team is revolutionizing referrals for contractors. We dive into: Why most referral programs fail How Volca simplifies and automates referrals using a...