Service Impact

Welcome to the latest episode of the Service Impact Podcast. This week, we’re joined by Matthew Hughes, a Business Affairs Manager at Birdie Management with over a decade of experience in broadcast, digital, and integrated productions. We dive deep into the rapidly evolving world of generative AI — what it really is, how it differs from traditional AI, and why its rise is stirring both excitement...

Ever wondered whether that trending song or viral video is “safe” for your business to use? Matthew Hughes — a seasoned business affairs manager at Birdie Management—takes us behind the scenes of what it really takes for brands to create content that pops and steers clear of trouble with copyright infringement.

You’re getting traffic, your rankings look great… but your phone isn’t ringing. What gives? Stacey Abler, Director of Digital Marketing at Outside Communications, explores how service businesses can move past vanity metrics and start attracting traffic that actually converts into leads.

Is your ad spend silently slipping through the cracks? Stacey Abler, Director of Digital Marketing at Outside Communications, exposes the hidden costs of unmanaged Google Ads campaigns. Whether you’re running ads in-house or relying on “auto-apply” settings, there’s a high chance you’re leaving money on the table—and maybe more than you think.

If you’ve been scratching your head at sudden drops or spikes in your Google Search Console metrics, you’re not alone. Stacey Abler, Director of Digital Marketing at Outside Communications, unpacks a big shift happening behind the scenes at Google: changes to how Search Console reports impressions, clicks, and keyword rankings—and what to do about it.

AI is shaking everything up—including how and where ads appear online. Stacey Abler, Director of Digital Marketing, talks about how AI is altering the ad landscape on platforms like Google, and what that means for service businesses.

Is SEO finally dead? Or is it just evolving—again? Stacey Abler, Director of Digital Marketing at Outside Communications, explores the ongoing debate around SEO's relevance in the age of AI, and what service businesses need to understand about optimizing for both traditional search and AI-driven engines.

Analytics might not be the flashiest part of your service business marketing, but it's arguably the most important. In this episode of Service Impact , we break down why owning and understanding your analytics—especially GA4—is essential.

Shellie Chiavetta, the Director of Content and Brand at Outside Communications, covers what it truly means to build a memorable brand—especially in the home services space. We go beyond logos and colors, diving into how trust, credibility, and customer experience are what make a brand stick in your customers' minds.

What does it really take to dominate Google search results as a service business? Stacey Abler, Director of Digital Marketing at Outside Communications, shares how to go beyond basic blogging to create a powerful content ecosystem that actually drives results. If your goal is to become a top result on Google—and stay there—this conversation is a must-listen.

Stacey Abler, Director of Digital Marketing at Outside Communications, explores how service companies—from hyperlocal home services to nationwide consultancies—can use paid search strategically. She also unpacks how AI is reshaping search, the evolving ad landscape, and what that means for generating leads that convert.

Curious how local search and SEO can give your service business a major boost? Lance Fisher and digital marketing expert Stacey Abler dive into how local search has evolved—and how to build infrastructure that sets service companies apart in their markets.

In this episode of the Service Impact Podcast, host Lance Fisher is joined by Rachel Koehler, Director of Video Production and Photography at Outside Communications. They tackle a common dilemma many service businesses face: needing a professional video fast, without any existing footage. Rachel shares tactical solutions for urgent video needs, like leveraging motion graphics, stock footage, AI vo...

Choosing the right marketing agency can make or break your business. In this episode of The Service Impact Podcast, we break down six crucial factors every company should consider before signing with an agency. From avoiding long-term contracts to ensuring your agency is fully insured and not working with your competition, these insights will help you dodge costly mistakes. Tune in to learn how to...

In this episode of the Service Impact Podcast , host Lance Fisher welcomes Rachel Koehler, Director of Video Production and Photography at Outside Communications, to discuss how video can elevate event experiences before, during, and after they happen. The conversation dives into the strategic and creative use of video to increase event attendance, enhance in-person experiences, and generate everg...

On this episode of the Service Impact Podcast, Lance Fisher welcomes Shellie Chiavetta, Director of Brand and Content at Outside Communications, to unpack a common point of confusion: the difference between brand marketing and performance marketing. Shellie breaks it down in plain language, with real-world examples and a helpful rule-of-thumb guide for businesses at different stages. Whether you'r...

In this episode of the Service Impact Podcast , Lance Fisher and Shellie Chiavetta dive into the rapidly shifting world of digital marketing. Shellie, Director of Content and Brand at Outside Communications, shares how the tactics of yesterday no longer yield the same results and what service businesses need to focus on now. They explore the importance of video, authenticity, and AI tools, and cal...

In this episode of The Service Impact Podcast , host Lance Fisher is joined by Rachel Koehler, Director of Video Production and Photography at Outside Communications, for an in-depth discussion on how artificial intelligence is revolutionizing creative work. The conversation centers around the tangible ways AI is enhancing both the efficiency and quality of video and photography projects, giving c...

In this episode of the Service Impact Podcast , host Lance Fisher sits down with Shellie Chiavetta, Director of Brand and Content at Outside Communications, to explore a crucial yet often overlooked aspect of branding: your employer brand. As the labor shortage deepens across trades and service industries, attracting and retaining great talent has become just as vital as winning new customers. She...

Stacey Abler, Director of Digital Marketing at Outside Communications, dives into what it takes to run effective Google Ads campaigns for service-based businesses. Stacy discusses how ad budgets can feel like expenses but act as valuable investments when managed well, including what to prioritize, common pitfalls, and how to maximize return.

This is Service Impact, the marketing podcast that helps service businesses cut through the noise and helps you understand the truth about today's marketing and advertising strategies.