Serve Scale Soar®

In the rapidly changing world of artificial intelligence (AI), freelancing and ad managers are heading in the direction of change. This week, we are discussing the many elements of AI, and how to understand the balance between embracing technological advancements and preserving the human elements in creative work. Let’s dive into how freelancers can effectively incorporate AI into their workflows...

This year freelancers and service providers will see changes in their businesses. Some services will see huge growth and become great ways to earn more money, while others may slow down because of new technology and changing market needs. Today, we’ll look at which services are expected to be the most profitable and which might see a drop, so you can plan and prepare for what’s ahead.  Topics Cove...

In the whirlwind excitement of New Year's Eve, it's common to jot down ambitious goals, fueled by the promise of a fresh start. Yet, by February, many find themselves discouraged, feeling like the clock is already ticking against them. This week, we dive into this all-too-familiar pattern and discuss the importance of focusing on realistic goal-setting that keeps you motivated throughout...

With Thanksgiving right around the corner, we enter the typical time to be thankful, sharing food and cherished moments with loved ones. However, a powerful tool for business success remains often overlooked—gratitude. This week, let’s explore the depths of gratitude, not just as a seasonal ritual, but as a foundational business strategy and lifestyle choice. Below, we dive into how to integrate g...

This week, we sat down with Taylor Infantino, a driven entrepreneur who successfully transitioned from a director-level corporate role to managing her own business, all while balancing the responsibilities of a full-time job and raising three children. Based just outside Toronto in Guelph, Canada, Taylor’s journey is a reflection of her dedication and strategic thinking, making $4,500 within just...

Navigating the balance of managing a full-time job while building a successful freelancing business can seem like an impossible task. If that resonates with you, it’s important to remember that managing your time strategically is key. Today, we’ll explore eight tips to streamline your journey toward a thriving side hustle or full-time business, all while keeping your priorities aligned and achievi...

Are you feeling like you're stuck on a marketing treadmill, exerting effort but seemingly going nowhere? Whether you're a seasoned freelancer or just getting started in the freelance world, understanding the mistakes in your marketing strategy is crucial to landing more clients. This week, we are unpacking the most common mistakes freelancers often make, and providing actionable steps to...

Running a thriving $1,000,000-a-year business in less than 20 hours a week might seem like an impossible challenge. Throw in homeschooling two children and you have a modern conundrum most would shy away from. Yet, I find myself juggling these diverse roles daily. This week, we are discussing the strategies I use in my business to maintain an effective and intentional schedule that prioritizes tim...

In the world of freelance service providers, it's a common scenario: you have a fantastic discovery call with a potential client, only to hear them say, "I need to think about it." Not knowing how to get people to make decisions quickly, without high-pressure tactics, can be a challenge. Today we explore a method that ensures timely decisions and higher conversion rates, all while p...

This week, we deep dive into Crystal’s story, a dynamic entrepreneur who is a great example of how the power of self-belief and persistence can affect your business. Crystal and I highlight the highs and lows of entrepreneurial life, and the importance of betting on yourself. Here, we discuss key learnings and insights that can propel any aspiring business owner towards success. Topics Covered In...

This week, we had the privilege of hearing from Lindsay, a determined and inspiring ad manager who rapidly scaled her business from no clients for an entire year to a booming client load in just 30 days. Her journey is a testament to patience, perseverance, and strategic growth. Here's a look at Lindsay's approach to balancing family life with business, her summer strategy, and the valua...

In a world where starting a business as an ad manager can seem daunting, especially if you lack experience in marketing, it's important to hear success stories from people who have taken messy action and turned it into a thriving business. Jamie Sampany-Kessie's journey serves as a testament to how determination, hard work, and strategic decision-making can pave the way to success. This...

Finding and approaching potential clients can be daunting. The fear of rejection often paralyzes entrepreneurs, preventing them from taking the necessary steps to grow their client base. This week, we break down proven strategies for finding clients. From methods like personalized outreach to the power of rejection, this episode will give freelancers actionable insights to land their first or next...

This week, we are deep diving into "The $250K Roadmap," where I’m sharing insights for 1-on-1 service providers aiming to achieve rapid growth. Drawing from my personal experience of starting over, filing for bankruptcy, and reaching $250k in 1-on-1 services within a year, I’m offering practical strategies to fast-track success. Let’s explore the key takeaways I’ve learned and explore ho...

In a world filled with social media highlight reels and the constant need for validation, comparison has become an all too familiar feeling for many in the online business space. However, I truly believe that comparison does more harm than good. This week, we will discuss practical tips for overcoming the comparison game and shifting towards growth and gratitude in your business and life. Topics C...

Have you ever found yourself on a discovery call, only to realize that the potential client has completely taken over the conversation, leaving you feeling like the interviewee rather than the interviewer? You're not alone. As an expert in freelance ad management, I’m sharing my insights on how to command a discovery call and regain control when things don't go as planned. Topics Covered...

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns. Topics Covered In This Episode: 1. The best ad strategy for webinar campaign...

As entrepreneurs, it's common to find ourselves flooded with innovative ideas, each one brimming with potential and promise. However, reality often sets in after the initial burst of enthusiasm, leaving us either overwhelmed, burnt out, or struggling to prioritize what truly matters. This week, I’m introducing the concept of a "parking lot system," a powerful technique to avoid over...

This week, I’m sharing my story of how my husband and I made a big move from Florida to Georgia, embracing new beginnings and creating the life we truly wanted. What began as listing our house in Florida turned into a series of unexpected yet serendipitous events that led us to our dream home in Georgia. Our experience is a testament to the power of intuition, letting go of control, and embracing...

As summer approaches, many entrepreneurs find themselves dreading the juggling act of running a business while wanting to prioritize family time. However, it doesn't have to be a choice between business success and family memories. Business strategist and mom of three, Nicole Culver, shares her insights on how to set up your summer for success while making time for family and still achieving...

Client onboarding is a crucial, yet time-consuming part of being a freelancer or running an ad management business. When multiple clients are coming in simultaneously, it can be overwhelming to handle all the moving pieces. Onboarding brings mixed emotions - the joy of a growing client base and revenue, but also the stress of managing multiple clients at once. This week, I’m presenting a game-chan...

Feeling overwhelmed is a common experience for many people, especially those juggling various responsibilities such as parenting, entrepreneurship, and personal goals. This week, I break down a 4-step process to navigate overwhelm and turn it into actionable steps. By following this roadmap, individuals can transform their overwhelm into relief and empowerment, enabling them to make progress in th...

In the world of service providers, tracking business data can fall into two extremes: some shy away from numbers and avoid tracking, while others become obsessed and track every little detail. There is a balance when it comes to tracking as a strategic tool without becoming overwhelmed by data. This episode explores the transformation of tracking from a potential trap that keeps one stuck to a too...

In the competitive landscape of service-based businesses, offering packages that stand out and meet clients' needs is crucial. However, many service providers find themselves stuck in a cycle of constantly tweaking their packages without a clear purpose. Today we are talking all about how to create purposeful service packages that deliver results and drive profitability. Topics Covered In Thi...

In a recent episode of the podcast, we discuss a game-changing strategy for ad managers to elevate their services and provide valuable results for their clients. I emphasize the importance of implementing a money-making funnel, revealing that by doing so, ad managers can charge more, retain clients for longer periods, and make insightful decisions for audience targeting. Topics Covered In This Epi...