Sociallyin

Seriously Social Podcast

Business EN ↓ 31 episodes

Presented by Sociallyin, introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers, creators, and more!

Author

Sociallyin

Category

Business

Podcast website

sociallyin.com

Latest episode

Jan 7, 2026

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Episodes

Episode 108 | Social’s Nostalgia Pendulum 07.01.2026

Want your free social audit? Visit: https://www.sociallyin.com/ Welcome back to Seriously Social 🎙️ In this episode, we take a trip down memory lane to explore the full evolution of social media, from Six Degrees and MySpace to TikTok, Threads, and beyond. As trends resurface and platforms rise and fall, we break down what brands and marketers can learn from the past to better navigate what’s next...

Episode 107 | Where to Invest in Social Media for 2026 16.12.2025

Want your free social audit? Visit: https://www.sociallyin.com/Welcome back to the Seriously Social Podcast, your go-to spot for everything social media. Today, we’re diving into 2026. Things are moving so fast, if you’re not thinking ahead, you’re already behind. Let’s talk Q1 2026 and where it’s worth investing your time and resources. The biggest opportunity? Organic social media. Content creat...

Episode 106 | Social Media Myths, Busted 29.10.2025

Think you need to post every day or go viral to succeed online? 💥 Think again. In this episode of Seriously Social , Keith, Kaushal, and Nisha debunk the biggest myths in social media — from hashtags and Facebook to TikTok trends and posting frequency. 🎙️ Expect data, insights, and a few laughs as we separate fact from fiction in today’s digital landscape. 👉 Visit us: https://www.sociallyin.com...

Episode 104 | Cracking the Code on Social Media ROI 29.10.2025

How do you really measure the ROI of social media? 🎯 In this episode of Seriously Social , Keith, Kaushal, and Nisha unpack what social ROI means, why it matters, and how brands can prove real business impact — not just likes and views. 💡 Learn how to: Define and track meaningful ROI Align social goals with business outcomes Communicate impact to stakeholders 🎧 Tune in for practical tips and re...

Ep. 103 | The Creator Economy: From Influence to Empire 12.09.2025

In this episode of the Seriously Social Podcast, Keith, Kaushal, and Nisha dive deep into the world of the creator economy—an ever-evolving landscape where creators build audiences, monetize their influence, and launch their own brands. From MrBeast and Emma Chamberlain to local influencers making a huge impact, we break down the history, trends, and opportunities that define today’s creator-drive...

Seriously Social: Social Engine Optimization - Episode 2 22.08.2025

Want your free social audit? Visit: https://www.sociallyin.com/ Welcome to Episode 2 of Seriously Social 🎙️In this episode, Keith, Kaushal, and Nisha dive into Social Engine Optimization (Social SEO) — the art of optimizing your social profiles and content so they’re not only engaging but also discoverable. 🔍KEITH’S CHECKLIST FOR ENTERPRISE BRANDS (AS PROMISED)1. Confirm account type & visibi...

Seriously Social: Social Commerce - Episode 1 15.08.2025

Want your free social audit ? Visit: https://www.sociallyin.com/ In this episode of Seriously Social, Keith, ‪@kaushalkakadia‬ , and Nisha unpack the rise of social commerce—from TikTok Shop dominating the market to livestream shopping changing how we buy online. They explore what’s fueling the boom, share surprising stats on buyer behavior, and reveal which brands are crushing it with shoppable c...

Reddit’s IPO, AI Adoption Challenges, and Fringe Platforms | Seriously Social PODCAST Episode 23 09.07.2024

In this episode, join Lorenzo Johnson and Kaushal Kakadia as they share their insights on Reddit’s IPO, the rise of fringe social media platforms, and the integration of AI in social media. Explore the balance between shareholder interests and user experience, the impact of shifting to paid models, and the criteria for brands considering unconventional platforms. Join the conversation to stay ahea...

TikTok Ban, Social Commerce, and Social Media ROI Strategies | Seriously Social PODCAST EP 22 03.04.2024

In this episode, join Lorenzo and Kaushal Kakadia as they share their thoughts on the looming TikTok ban, the rise of social commerce, and Social Media ROI strategies. Discover the power of first-party data, embrace the trend towards longer content, and dive into the essence of authenticity in the digital realm. Join the conversation to stay ahead of the curve in leveraging these trends for busine...

Social Media Updates, Surprise & Delight Strategy and, Super Bowl Ads, | Seriously Social PODCAST EP 21 15.03.2024

In this episode, join Lorenzo and Kaushal as they unpack the latest social media updates and insights, explore Amazon's potential social platform, YouTube Shorts' continued relevance, and the concept of surprise and delight strategy in marketing. Discover the concept of surprise and delight strategy in social media marketing and its role in building brand loyalty. Dive into the analysis of...

Lessons Learned from 2023 and Tips for Thriving in 2024 | Seriously Social PODCAST Episode 20 02.02.2024

In this episode, delve into 2023's pivotal lessons with Kaushal and Lorenzo. From the resurgence of organic social media to the surge in short-form videos, explore key trends shaping 2024. Gain insights on AI integration, mental health awareness, and privacy concerns while discovering tips for business success on social media. Join the conversation for insights into navigating the ever-evolvin...

Effects of AI on Business, Employment, and Marketing with Andrew Eklund | Seriously Social PODCAST EP 19 19.01.2024

In this episode, Lorenzo, Kaushal, and special guest Andrew Eklund explore the impact of AI on businesses, employment, its evolving dynamics with human interaction, and its role in precision marketing.

Navigating the Metaverse, AI Insights, and Social Media Strategies for Business Success | Seriously Social PODCAST EP 18 19.10.2023

In this episode, Kaushal and Lorenzo delve into a variety of topics, including the Meta Connect Conference 2023, advancements in AI implementation on social platforms and six quick tips for businesses to thrive on social media.

LinkedIn AI, Elon Musk's X Impact, and TikTok Live Strategies | Seriously Social PODCAST EP 17 21.09.2023

Welcome to " Seriously Social, " a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, Lorenzo and Kaushal delve into a variety of pressing issues and captivating advancements in the realm of social media. Join the conversation as they share their insights on Elon Musk's controversial stance on free speech, the game-changing AI features coming to LinkedIn, and eff...

TikTok Ban? The Future of Twitter and role of AI on Social Media | Seriously Social PODCAST EP 12 20.09.2023

From Twitter's future when Elon Musk's acquisition to the looming TikTok Ban. Kaushal and Lorenzo of Sociallyin cover a range of topics in this Seriously Social Podcast episode, including the role of AI and chatbots and navigating layoffs and company culture.

How Brands Leverage Social Media | Seriously Social PODCAST EP 13 20.09.2023

Introducing "Seriously Social" - a podcast hosted by Kaushal Kakadia and Lorenzo Johnson, where they dive into the ever-evolving world of social media platforms, AI, and how brands leverage influencers and creators. In this episode Kaushal and Lorenzo, provide valuable discussions around those topics and other insightful ideas

Latest Trends Shaping The Social Media Landscape | Seriously Social PODCAST EP 14 20.09.2023

Join Kaushal Kakadia and Lorenzo Johnson on "Seriously Social" as they navigate the dynamic world of social media and AI, providing insights, updates, and practical strategies for businesses, brands, and individuals. Stay ahead of the curve and uncover the latest trends shaping the social media landscape. Don't miss out on this podcast episode that combines industry expertise with en...

Beyond The Likes - Insider Tips on Social Media & Entrepreneurship | Seriously Social PODCAST EP 15 20.09.2023

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode, they dive into the dynamic world of social media, exploring current happenings, noteworthy brands, and the essential lessons learned from entrepreneurship. They also discuss the impact of social media on perspectives, the significance of targeting and creativity, and provide insights...

Hottest Topics: Threads, Barbie Marketing, TikTok Live | Seriously Social PODCAST Episode 16 20.09.2023

Welcome to "Seriously Social," a podcast hosted by Kaushal Kakadia and Lorenzo Johnson. In this episode Lorenzo and Kaushal discuss some of the hottest topics, trends and exciting developments in the world of social media. Their initial thoughts on Threads, its potential and strategic use for brands. Providing valuable insights into the evolving social media landscape, impact of Barbie&#...

What's Trending on Social Media (Meta, TikTok, Twitter and more) | Seriously Social PODCAST EP 11 17.08.2023

Kaushal and Lorenzo of SociallyIn discuss what’s trending and significant industry updates in the big platforms in social media from Meta, Tiktok, Youtube, and Twitter) in the latest episode of Seriously Social Podcast!

Turning an Internship into a Career 12.10.2020

Greg McCarthy took one of the first college-level social media classes offered back in 2013 and from there his career took flight. Listen to Greg discuss how he turned an internship into an opportunity that set his career on the path he is on today. 

Reaching the Five Thousand: An In-Depth Glance at Social Media From a MegaChurch Perspective 28.09.2020

Alana Sharp dives into the ins and outs of being the social media director at Church of the Highlands in the latest episode of the Seriously Social Podcast!

Even Non-Profits Need Profits: Utilizing Social Media Marketing for Donations 14.09.2020

In this episode, Director Of Marketing and Communications at NTI, Mike Sanders, discusses the innovative ways NTI has developed an online presence. From influencer engagements with Portugal the Man and the cast of Breaking Bad, to more traditional medias like TV and radio, Mike has leveraged it all to get the word out about NTI. 

They may develop video games, but when it comes to social media, Schell is not playing around 31.08.2020

Dive into the video game marketing landscape with guest speaker Dwayne Waite Jr. of Schell Games on the latest episode of the Seriously Social Podcast. Find out what Dwayne’s day-to-day life in video game marketing looks like and how he approaches the landscape in an innovative way. You’ll get a glimpse of the strategies behind the release of new titles on social and how Dwayne takes it all in str...

Putting the Focus on Funds: Raising Money on Social with The American Cancer Society 18.08.2020

After spending over a decade in the social media space, Laura DePeters of the American Cancer Society is sharing her incredible social media insight, including a wealth of information about how the American Cancer Society is utilizing social media for brand awareness and fundraising through a global health crisis.  In this episode, Laura also gives us a glimpse into how the American Cancer So...

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