SEOLeverage - The SEO Podcast for Online Business Owners

In episode 144 of the SEOLeverage Podcast , Gert Mellak and Natalie Severt delve into the intricacies of digital PR and earned media. They discuss the importance of building relationships with journalists, the process of reverse engineering PR campaigns, and the significance of frequency and budgeting in digital PR efforts. The conversation also highlights the need to manage expectations and lever...

In episode 143 of the SEOLeverage Podcast , Gert Mellak and Greg Merrilees discuss the evolving landscape of website design , particularly in the context of e-commerce . They explore the integration of AI in website development, the importance of understanding client needs, and the best practices for designing effective product pages. The discussion also highlights the significance of personalizat...

In this episode of the SEO Leverage Podcast, Gert Mellak welcomes Kristina Reiser , brand strategist at Recognized , for a deep dive into what it really takes to build a brand that resonates — and sells. 💡 Kristina explains why personal branding often outweighs corporate branding , especially for small and medium-sized businesses. From her years of experience helping founders and companies commun...

In this game-changing episode of the SEOLeverage Podcast, Gert Mellak is joined once again by SEO pioneer Dixon Jones (founder of Majestic , InLinks , and now Wake – What AI Knows About You). Together, they explore how search engine optimization has evolved beyond rankings and backlinks — into a world where LLMs (Large Language Models) like ChatGPT and Gemini are shaping brand perception, traffic...

In this episode of the SEO Leverage Podcast, Gert Mellak sits down with Joseph Armstrong , founder of 90 Day Korean , to dive into a story every digital entrepreneur dreads: losing 70% of website traffic overnight . Joseph shares the raw reality of what happened during a devastating Google core update in 2019 , how it put his entire business at risk, and how the SEO Leverage team helped turn thing...

In Episode 139 of the SEOLeverage Podcast , host Gert Mellak sits down with Lloyd Thompson , founder of VirtualDOO , to unpack the chaos of business operations and how founders can stop being the bottleneck in their own companies. Lloyd shares his insights on how to transform operational disorder into smooth, scalable systems through fractional operations management , helping business owners free...

In episode 138 of SEOLeverage Podcast , host Gert Mellak sits down with Nick Penev , founder of Extreme Power Brands and expert in partnerships and e-commerce growth strategy. They explore the art of leveraging partnerships to scale your business, create meaningful connections, and dominate the Amazon and e-commerce landscape. Nick shares his fascinating journey from a young entrepreneur in Bulgar...

In episode 137 of the SEOLeverage Podcast , Gert Mellak and guest Joe Fier talk about Delphi, an innovative technology that lets you create an AI clone of yourself. Additionally, they explore how AI tools can transform workflows, boost productivity, and enhance daily life. From writing content to making phone calls, these advancements are reshaping what's possible. Tune in to uncover the future of...

In Episode 136 of the SEOLeverage Podcast , Gert Mellak delves into the concept of custom GPTs and their utility for business owners. He introduces custom GPTs as specialized AI tools tailored to specific roles, such as SEO tasks or social media content creation. By creating GPTs with detailed instructions and examples, users can save time and achieve consistency, avoiding the need to repeatedly e...

In episode 135 of the SEOLeverage Podcast , Gert Mellak discusses the need to convert website traffic into buyers. He stresses understanding search intent and how other platforms influence user behavior and purchases. Additionally, Gert talks about the value of a multi-platform strategy, researching audience habits, and engaging effectively. In today's episode of the SEOLeverage podcast, Gert disc...

In episode 134 of the SEOLeverage Podcast , Gert Mellak delves into the SEO value chain, presenting it as a versatile framework that can be applied to SEO and broader business and life scenarios. The episode also highlights a new project called Platform Leverage, designed to help businesses navigate the changing landscape of AI and evolving user behaviors. In this episode, Gert explores the concep...

In episode 133 of the SEOLeverage Podcast , Gert Mellak and guest Mario Peshev break down the key strategies used to grow a seven-figure business. Beyond quick fixes, this episode focuses on building a sustainable, long-term business. If you're aiming to grow your digital business, the actionable advice in this episode is a must-listen for success.  In this episode of SEOLeverage, host Gert Mellak...

In episode 132 of the SEOLeverage Podcast , Gert Mellak explains the detailed steps necessary to understand what caused your rankings to drop. A Google update impacting your website can be stressful, but you're not alone in dealing with it. Here, Gert breaks down the process of evaluating your site's performance and shares strategies to help you bounce back. Tune in to get actionable advice for ra...

In episode 131 of the SEOLeverage Podcast , Gert Mellak and guest Jonathan Baker, an experienced M&A expert, share his deep insights into business acquisitions. Jonathan offers crucial advice for anyone considering selling or preparing their business for the future. Both Gert and Jonathan's practical tips make the complex process of acquisitions easier to understand. A successful exit strategy is...

In episode 130 of the SEOLeverage Podcast , Gert Mellak dives into proven SEO strategies that eliminate the guesswork. You'll also learn how to optimize your site and climb Google's search rankings effectively. This guide is packed with actionable steps for success. In this episode, we break down strategies from knowing what your audience talks about on social media platforms, to understanding exa...

In episode 129 of the SEOLeverage Podcast , Gert Mellak discusses the importance of diversifying your online presence across multiple platforms, especially in the age of AI. He explains that relying on a single platform can limit your brand's visibility and effectiveness in reaching a wider audience. The episode highlights how AI algorithms assess brand popularity based on a variety of factors and...

In episode 128 of the SEOLeverage Podcast , Gert Mellak and guest Tim Warren explore the future of AI and its influence on SEO. They discuss the impact of AI on industries, the limitations of large language models, and the need for emotional intelligence in AI systems. They also highlight the potential benefits and challenges AI poses for the legal sector and other white-collar professions. In tod...

In episode 126 of the SEOLeverage Podcast , Gert Mellak delves into the concept of omnipresence in SEO and online marketing. He emphasizes the importance of engaging with audiences across multiple platforms and explains how strategic brand placement can influence both human and AI perceptions. The episode covers the benefits of omnichannel marketing, the role of AI, and the need for tailored conte...

In episode 127 of the SEOLeverage Podcast , Gert Mellak interviews Nicki Krawczyk, creator of the Circuit Sales System. They discuss strategies for effectively selling online courses, including the importance of messaging, automation, and understanding your audience. Nicki shares her journey of increasing revenue significantly by refining her sales approach, emphasizing continuous improvement, and...

In episode 125 of the SEOLeverage Podcast , Gert Mellak and Feliks Golenko discuss the creation and importance of actionable dashboards for business decision-making. They cover how to design effective dashboards, select key performance indicators (KPIs), and use data stories to provide insights. The episode emphasizes the need for tailored dashboards to aid in monitoring and improving business per...

In episode 124 of the SEOLeverage Podcast , Gert Mellak explores how AI systems perceive and evaluate brands. He emphasizes the importance of providing accurate and comprehensive data to these systems to enhance online visibility. The episode also covers the challenges and strategies for aligning brand messages with AI-driven algorithms and consumer preferences. In the era of AI-driven search and...

In episode 123 of the SEOLeverage Podcast , Gert Mellak examines the intersection of AI and online reputation management. He discusses how AI-generated content can impact brand perception, including the risks of false information and negative reviews. The episode advises on strategies for monitoring and maintaining a positive online reputation, such as managing brand mentions and ensuring accurate...

In episode 122 of the SEOLeverage Podcast , Gert Mellak speaks with Kevin Monroe about the importance of gratitude in the workplace. They discuss how showing appreciation can enhance the Employee Value Proposition (EVP) and positively impact team morale, especially in remote work environments. Monroe shares insights on using gratitude to understand and value employees' needs and emotions. In this...

In episode 121 of the SEOLeverage Podcast , Gert Mellak introduces his team and details their roles in providing comprehensive SEO services . He emphasizes the importance of communication, process innovation, and the integration of AI technologies with human expertise. The episode covers key areas such as content creation, link-building, and strategy implementation, highlighting how each team's ef...

In episode 120 of the SEOLeverage Podcast , Gert Mellak and Joe Fier discuss practical AI tools and their applications in content creation and business optimization. They highlight tools like ChatGPT for structuring content, Castmagic for podcast production, and Riverside.fm for high-quality recordings. The episode also covers predictions for the AI tool market and emphasizes focusing on specific...