SEO Unfiltered

AI visibility tools are everywhere and they’re making big promises. But how much of what they’re selling is actually useful, and how much is just dressed-up guesswork? And is guesswork always bad? In this episode, we break down the most common AI visibility metrics, what they really measure, and how marketers should (and shouldn’t) use them. 🎯 What You’ll Learn Why AI visibility scores are not ba...

In this episode of SEO Unfiltered , we revisit one of SEO’s most fundamental tasks—keyword research—and explore how it’s evolving under the rise of GEO. Host Genny cuts through the noise of “SEO is dead” hype to show how you can adapt traditional keyword strategies for AI-driven search engines like ChatGPT, Claude, and Gemini—without abandoning what already works. If you’ve been wondering how to a...

Genny is back for season 5 with a solo rant/pep talk about E-E-A-T, AI, and why geologists everywhere probably want their acronym back. In this episode, we dust off Experience, Expertise, Authoritativeness, and Trustworthiness and give the whole framework a shiny new GEO/AI visibility twist. What this episode is about: How E-E-A-T translates into actual, real-world content instead of fluffy theory...

In this redux episode, we revisit our original 5 Bad Habits episode from March 2023—a time when ChatGPT had just been launched and digital marketing was forever changed. Since then, SEO has transformed with the rise of AI-driven search and generative engines and their effect on how people find and engage with content online. In this episode, we cover topics like... Why resisting change is the bigg...

In this episode, we dive deep into the most popular Large Language Models (LLMs) available for marketers. With AI tools becoming ubiquitous across every industry, this episode breaks down which LLMs are best suited for specific marketing needs. Which LLMs you might ask? 1. ChatGPT 5  Best For: Brainstorming ideas Creating social media posts Generating structured data and schema markup Meta tag cre...

We remember back in the day when SEO and PPC were just about the only abbreviations we had to worry about, but then came along AI, and boy oh boy, have things gotten just a little bit more alphabetty. In this episode, Genny’s going to run through the list of the most common AI-related terms that marketers most likely encounter on their mission to maximise their visibility on AI-powered search.  In...

We’re back after a six-month hiatus! Life got busy, but we’re diving back into digital marketing with a fresh new season. Today’s episode is all about Generative Engine Optimisation (GEO) and how it’s set to transform online search and digital marketing strategies. What Is Generative Engine Optimisation (GEO)? GEO is a strategy designed to optimise content for AI-based search engines like Google’s...

In this May episode, Genny dives deep into the first two components of E-E-A-T: Experience and Expertise. Understanding these elements is crucial for creating high-quality content that Google values, especially for Your Money or Your Life (YMYL) sites. How do these aspects influence content quality and how can you demonstrate them in your content? Key Episode Takeaways Importance of E-E-A-T: Why G...

Today, Genny aims to help listeners wrap their heads around core web vitals ,  which are key metrics used by Google to assess user experience on websites.  She breaks down the three core metrics: page speed (measured by Largest Contentful Paint or LCP), interactivity (measured by Interaction to Next Paint or INP), and visual stability (measured by Cumulative Layout Shift or CLS). Using layman&apos...

In this month's episode, we're diving deep into the essential ranking factors that could make or break your website's visibility this year. If you know your way around SEO, none of these things should be too surprising, but they do bear repeating because they're SO important. Here's a cheatsheet of today's discussion: Crawlability: Make sure Google can effortlessly cr...

It's been a little over a year since ChatGPT became public and exploded onto the scene. So many of us were overwhelmed, awestruck, excited, and even a little bit anxious about its seemingly limitless capacity. It obviously did not take us long to envision a world that almost every 19th century science fiction writer warned us about; a world in which the creation becomes more powerful than the...

Let's start off the new year with a simple question: do all pages need to be optimised? And really, what is the difference between an optimised and an unoptimised page? We can't believe we've gone through three seasons of SEO Unfiltered without having addressed these very simple questions. Well, today we are going to answer them once and for all. Whether you're new to digital m...

Coding and page design aren't for everyone, but if you're a marketer who considers themselves less-than-comfortable taking the wheel on technical page updates, there are still ways that you can improve your page rankings. In this quick episode, Genny walks listeners through 6 easy page optimisations that anyone can do even if they aren't part of the web management team. She also pro...

Are you a marketer who relies heavily on SEO tools to understand what’s going on? Or are you convinced you know everything you need to know about SEO because you’ve been using SEMRush for years and ain’t nobody gonna tell you you don’t know what you’re talking about. Maybe you should listen to this episode. Over the years, the geeks have encountered many marketing managers with various levels of e...

The Geeks are back for a new season, and to start us off, we’re going back to our roots to discuss off-page SEO, one of the three foundations of search engine optimisation. In her own words, Genny tries to define ethical link-building strategies, but as soon as Jo Priest (Geeky Tech’s head of off-page SEO) gives his professional two cents, she realises that getting links is a lot of work, and the...

In this episode of SEO Unfiltered, Genny and her friends talk about giving your website that big spring cleaning that it probably desperately needs. But, in order to do that, we’re going to have to come face to face with our own bad marketing habits. In case you’re looking for spoilers, here are the five bad habits Genny and the gang talk about on today’s episode: Putting off content Not setting u...

AI, AI, AI....it's all anyone can talk about these days—so much so, that we've asked Jo Priest back onto the show to talk about AI-generated content further and give us some safe advice about whether or not marketing teams and business owners should be using AI like ChatGPT to write their content (spoiler alert:  not yet ). Believe it or not, a lot has changed in the few weeks since we l...

Artificial intelligence has been casually seeping into the workforce for decades. But it’s only been recently—since the New York Times released an article about how Chat GPT has started making Google nervous—that conversational AI is all anything anyone can talk about. In today’s episode, Genny sits down with Jo Priest, Geeky Tech’s resident AI expert, and they discuss what’s happening in the worl...

What’s up, Marketing Geeks! Are you spending at least a fifth of your marketing budget on B2B awareness ads? If you answered “no”, you’re definitely not the only one. So many B2B companies avoid awareness ads, but we’re here to tell you that it is a solid investment that can yield incredible results.  In today’s episode, Genny and Amine talk about full-funnel advertising that starts with brand awa...

Why is content so important for your website? Well, besides the obvious—that being, that words are good —your content is part of your keyword strategy, which is the basis for everything #SEO.   If you’ve been paying attention to what your marketing agency is doing, you probably already know that creating optimised pages on a regular basis is how you fight for your top position on SERP. So, we all...

Hello #techmarketers. Welcome to a very special episode of SEO Unfiltered. For this month, I’ve decided to look beyond the hallowed digital walls of Geeky Tech and seek out stimulating conversation with other geek-adjacent experts who could teach me a thing or two about user experience.  Why does user experience matter so much to me? Well, as the least technically-savvy person at Geeky Tech, I wil...

Howdy, digital marketers? Did you know that we love answering questions? So much so, that we decided to take a break from our regularly scheduled programming to answer some of your written-in questions right on the show. With me to answer and explain your queries are Ben Hawkshaw-Burn , Alan Mansford (along with his washing machine and his dog, Oscar), and Amine Lakaab —experts in keyword strategy...

Welcome listeners to another round of SEO Unfiltered. Today, I’ve asked my friend Mohamed Amine Lakaab to help me understand digital advertising. Now, I know what you’re thinking—this is a show about SEO, isn’t it? Why would I spend an hour talking about paid search when this whole time we’ve been preaching about the benefits of organic marketing. Well, the short answer is, why not? The long answe...

What’s up marketing Geeks? Let’s take this SEO chat all the way back to basics. More specifically, keywords. What are keywords and how do they help your website get seen by the people you’re targeting?  Welcome to season 1 episode 4 of SEO Unfiltered. In this episode, Genny gets a-talking with keyword specialist Mark Hawkshaw-Burn and together they unravel the mystery of keyword research and what...

What is off-page SEO and what can we do to control our online credibility?  Hey marketers, welcome back! We can’t believe we’re already on episode three of the SEO Unfiltered podcast. In today’s episode we’re going to dive into the murky waters of off-page SEO and see just how Geeky we can get before we get lost in the swamp of backlinks, algorithms, and automation. Joining me today is Jo Priest ,...