SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show

In this episode, Jules White explores what it really means to be “ChatGPT famous” and why being recommended by AI search tools is the next big opportunity for local and service-based businesses. Jules unpacks common myths, shares real stories from business owners, and reveals the practical steps you can take to boost your chances of being recommended by AI tools like ChatGPT and Google’s AI Overvi...

In this episode, Jules White is joined for a website SEO audit by Kelly Rose from the Beauty and Skincare Awards, sharing practical tips and quick wins that any beauty or wellness business can use to boost website visibility and drive more entries and event sales - without feeling overwhelmed. Jules and Kelly discuss what it takes for an awards website to stand out, attract the right traffic, and...

In this episode, Jules White lifts the lid on a common but overlooked issue: many websites - despite looking beautiful, are quietly blocking their own visibility in search results. Sharing a recent Power Hour with a business coach, Jules walks through the surprising fixes they uncovered in just one hour, including indexing issues, canonical errors, and page structure problems that were silently sa...

Jules White reflects on one year of podcasting & the surprising impact it’s had on her business, her confidence, & her visibility. She shares the story of how the podcast began, the mindset shifts she’s experienced, what she’s learned about content creation, & how podcasting has helped her connect more deeply with her audience. She also opens up about her inner critic, the messy middle...

In this episode, Jules White is joined by brand photographer Adele Williams from Super Funky Penguin, for a deep dive into how to use photography strategically on your website – and why it’s far more than just a ‘nice to have’. Adele shares her journey from engineering to photography, and why visuals are one of the most powerful tools you have to stop the scroll, build trust, and connect with your...

In this episode, Jules White shares an honest and reassuring update on what’s really changing in the world of SEO - and what still works, especially for beauty and wellness businesses. With Google’s new AI Mode rolling out in the US, it’s easy to feel overwhelmed or behind. But instead of chasing every new trend, Jules encourages listeners to refocus on the simple, powerful foundations that still...

In this episode, Jules White dives into a live website and SEO audit with productivity and lifestyle coach Natalie Ford — revealing the simple fixes and overlooked opportunities that could transform her website. If your website is more of a “digital brochure” than a working part of your business, you’ll want to listen in. Jules shares bite-sized advice on getting started with SEO, setting up the r...

In this episode of The Website Success Show, Jules White explores how AI tools like ChatGPT, Google Gemini and Perplexity are starting to recommend real businesses – including local ones – in their search results. Drawing on recent examples and live walkthroughs, Jules shares what these tools are really looking for, and why you don’t need a fancy website to show up in AI-driven searches. You’ll he...

In this episode, Jules White shares the heart behind her work - why she loves helping women grow their income and visibility through their websites, and how a few focused changes can make all the difference. Jules explains why she no longer builds websites from scratch, and instead prefers diving into existing sites to uncover opportunities for better results. She shares how many business owners a...

In this episode, Jules White explores how aligned your website really is with your real-world business — and why that alignment matters more than you think. Jules walks you through how to spot when your site is out of sync with the brand experience you’ve worked hard to build — and what you can do to bring it back into alignment. From tone of voice to user experience and content clarity, she share...

In this episode, Jules White shares three bite-sized website tasks that are perfect for those low-energy days when you still want to make meaningful progress. With a lingering cold and a chaotic launch week behind her, Jules keeps things gentle and practical—ideal for anyone feeling under the weather or overwhelmed. These small website tweaks are designed to help you build momentum without drainin...

In this episode, Jules explores the rapidly changing world of search—why showing up in Google is still crucial, but how AI tools like ChatGPT, Gemini, and Perplexity are reshaping how people discover and recommend businesses. Jules explains how AI chatbots are fast becoming powerful “referral engines,” capable of recommending your business even to people who never directly visit your website. She...

In this episode, Jules White conducts a live conversion rate optimisation (CRO) website audit for Serena and Nim from Serene Baby, a baby massage and yoga business based in Bedford. Together, they explore ways to improve the user experience, especially for busy parents booking via mobile. From streamlining navigation and homepage messaging to enhancing call-to-actions and utilising social proof mo...

In this episode, Jules White shares practical local SEO tips tailored for ecommerce businesses who want more local customers to discover—and buy from—their online shops. Whether you offer local delivery, pop-up stalls, or click-and-collect, this episode walks through how to improve your visibility in local search results, even without a physical shopfront. Jules explains how local SEO works, why i...

In this episode, Jules White explores the subtle yet powerful ways your website could be blocking your sales without you even realising. Whether you’re a local business or selling online, your website should be a powerful sales tool—not a static brochure. Jules shares how small tweaks to your site’s messaging, structure, and speed can dramatically improve your conversions and ease the pressure on...

In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference. Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From b...

In this episode, Jules White shares what happens when your website actually works—and why so many women are quietly struggling with websites that aren’t supporting their business growth. This episode was inspired by a showcase Jules delivered for the Rise Together programme at Cranfield, where she reflected on how website challenges often go deeper than just tech—they’re tied to confidence, freedo...

In this episode, Jules White shares how to get started when you're feeling stuck with your website and unsure where to focus your efforts. Jules explores Phase One of her Website Success Framework – The Loved Not Leveraged Website – helping you shift from feeling overwhelmed to taking meaningful action that boosts traffic and sales. She explains how to build strong foundations by clarifying y...

In this episode, Jules White welcomes Candice Mason from Mother Cuppa Tea for a practical and insightful website conversion audit. Candice, who specialises in herbal teas for women's hormone health, shares her goals for making the customer journey smoother and ensuring her website truly helps visitors choose the right products effortlessly. Together, Jules and Candice explore quick, actionabl...

In this episode of The Website Success Show, Jules White tackles the ever-popular question: Which website platform should you choose? She shares why she moved from WordPress to FEA Create, why she now recommends it for many business owners, and how it can simplify website management and marketing. From website building and email marketing to automation and CRM tools, FEA Create brings everything t...

In this episode, Jules White conducts a website conversion rate audit for Amy from Elemental Health. Together, they identify simple yet effective improvements to enhance website clarity, engage visitors, and ultimately drive more conversions. Jules walks Amy through key website optimisations, including the importance of clear messaging in the hero section, using human imagery to build trust, and e...

In this episode, Jules shares insights from a recent website transformation project, exploring the critical decision between WordPress and FEA Create and why the right platform choice is essential for business success. Jules discusses the importance of website control, the risks of losing valuable traffic during a migration, and how keyword analysis can inform site structure. She also highlights t...

In this episode, Jules White conducts a live website SEO audit for Jo Bolton, co-founder of Flourish Socials, uncovering simple and effective strategies to attract more local business through her website. Jules highlights the importance of structuring website content for search engines, using local SEO tactics, and ensuring that businesses stand out in search results. She also shares actionable ad...

Your website should be working for you 24/7—bringing in leads and sales, not just sitting there as a digital brochure. But if your website isn’t converting visitors into customers, AI can help—when used strategically. In this episode, Jules White shares three practical ways AI can help you improve your website, from refining your copy to enhancing user experience. You’ll learn how to make small ye...

If your website feels more like a frustration than an asset, you're not alone! In this episode, Jules White helps Brittany Long , founder of Impact Driven AI , uncover why her website isn’t working for her business—and what she can do to fix it. Despite having a strong online presence elsewhere, Brittany’s website isn’t helping her attract or convert new clients. Together, Jules and Brittany...