SEO Strategy for Business Owners Who Want More From Their Website | The Website Success Show

In this episode, I’m joined by Clare Crouch from Nourish Nurture Knit for a live website & SEO audit, focused on finding practical quick wins to help her grow her membership through search, without relying on social media. We start by talking about what Clare wants her website to be doing over the next six months, then look at what Google currently understands about her site. I walk through a...

In this episode I break down how to use your Google Business Profile to finally show up for “service + near me” searches, without relying on social media or ads. I explain why so many businesses stay invisible on Google even though they have a profile set up, and why this is rarely about competition or reviews. Most of the time, it comes down to missing structure, unclear categories, and a lack of...

In this episode Jules White shares five key lessons she’s learned about what’s changing, what’s working, and where business owners can focus their energy for long-term results without relying on social media. Key takeaways: People are burnt out by constant marketing Google Business Profiles are still incredibly powerful AI search is changing how people find websites   Clear messaging has to come f...

In this episode, Jules White breaks down one of the questions she is asked most often: which website platform should you build on if you run a beauty, health or wellness business? Jules explains why your platform is not what determines the success of your website. Instead, success comes from clarity around your offers, your customer journey, the problems you solve, and having your SEO basics in pl...

In this episode, Jules White unpacks a common misconception among beauty, health, and wellness business owners: the idea that if your website is not performing, you must need a brand new one. Jules explains why a rebuild is not always the answer and how rushing into one can create more stress, more work, and no extra revenue. Jules shares the three genuine signs you might need a rebuild, including...

In this episode, Jules White breaks down three simple website tweaks that can instantly make your beauty, health, or wellness business more booking friendly, without needing a full redesign or relying on social media. Jules explains why most business owners think they need a new website when, in reality, small clarity-based changes often make the biggest difference. She shares why your website’s w...

In this episode, Jules White unpacks why your beauty, health & wellness business competitors might be appearing above you in Google search results, even when you know your services are just as good, if not better. She explains how small, strategic tweaks to your website and Google Business Profile can help you close that gap and start showing up more clearly in search. Key takeaways: Why compe...

In this episode, Jules White continues the back to basics theme, shifting the focus from visibility to what happens after someone actually lands on your website. If you’re getting traffic, but people aren’t booking, buying or enquiring, this episode unpacks why that’s a conversion problem rather than a traffic issue. Jules explains how simple changes can encourage more of your existing visitors to...

In this episode, Jules White takes it back to basics - guiding beauty, health, and wellness business owners through the foundations of how to actually get found on Google. Key Takeaways: Why Google still matters: Despite the rise of AI search, Google still handles over 90% of search traffic. Start with clarity: Decide what you want to show up for and which page should target each search term. Stru...

In this episode, Jules White shares why building or updating your website feels so overwhelming - and how it’s not your fault. Jules breaks down the real reason so many business owners get stuck: they’re unknowingly trying to use three (or even four) parts of their brain at once - strategic thinking, creative writing, tech implementation, and often learning how to use their website platform on top...

In this episode, Jules White reviews a real website from nutritional therapist Alice Yeates , showing where small, practical changes can make a big difference to conversions. If you’ve ever wondered why people visit your site but don’t go on to book, this gentle website audit will help you see what’s really going on - and how to fix it. You’ll learn:  ✅ What to include (and what to avoid) in your...

In this reflective final episode of the Social Media Is Optional series, Jules explores why women’s voices - especially in the beauty, health, and wellness industries - are so often overlooked online. She shares insights from recent research showing how posts about women’s bodies and wellbeing are frequently flagged, hidden, or deprioritised by social media algorithms, and why even Google and YouT...

In this thought-provoking episode, Jules White lifts the curtain on the hidden side of social media - revealing how these platforms are designed to keep you hooked, distracted, and doubting yourself. This isn’t about fear-mongering or quick fixes. It’s an honest look at how social media affects not just your focus and wellbeing, but the way you run your business - and why it might be time to step...

In this episode, Jules White exposes one of the biggest myths small business owners face: that success depends on being on social media. Jules explains why the promise of quick wins on platforms is misleading, and how the constant push to post every day drains time, energy, and creativity without reliably bringing in clients. Instead of chasing algorithms, she shares proven alternatives that put y...

In this episode, Jules White shares why creating content you own first is a smarter, calmer route to sustainable marketing. If you’re pouring heart and soul into social media while your website sits neglected, this conversation shows how to flip that pattern so your site becomes the hub that actually drives decisions, sales and bookings. Key takeaways Socials are rented space Most engagement happe...

In this episode, Jules White challenges the belief that you have to be on social media to grow your business, and shares why she believes social media is optional - not essential. Jules explains why relying on platforms you don’t own can leave you feeling drained, frustrated, and at the mercy of algorithms. She highlights the hidden cost of posting daily, the risks of building on “borrowed ground”...

In this episode, Jules White takes a closer look at a website from a customer point of view, uncovering common mistakes that lead to missed opportunities and lost clients. After searching for a specialist solicitor, Jules shares her experience comparing recommendations from her local network with results from Google Gemini. The contrast highlights how trust signals, clear messaging, and customer-f...

In this milestone episode, Jules shares honest reflections on reaching 100 episodes and 7,700+ downloads without promoting the show on social media or using ads. She talks about how podcasting has boosted her confidence, why showing up consistently matters, and how embracing imperfections keeps the process human and sustainable. Jules also explains why podcasting works as slow, evergreen marketing...

In this episode, Jules White carries out a live website and SEO audit with Suzanne from Inclusive Communication, uncovering simple, actionable ways to improve her site’s visibility, accessibility, and clarity. Jules identifies quick wins that can make a big difference - from adjusting font sizes in the navigation menu for better readability, to tightening up homepage messaging so visitors instantl...

In this episode, Jules White explores the release of ChatGPT‑5 and Google’s AI Mode in the UK, offering practical, grounded advice on how to use AI tools to support (but not replace) your website-building process. Jules shares why this week’s AI developments are exciting, what’s changed with the new ChatGPT model, and how small businesses can use it to streamline tasks like wireframing, content pl...

In this episode, Jules White shares how to optimise your website images for better search visibility, faster load times, and stronger performance across Google and AI-powered tools like ChatGPT. After helping a client the recovery process from a major SEO drop following a platform migration, Jules dives into a common question from that session: How do I optimise my images so they help rather than...

In this episode, Jules White answers a question from The Website Growth Club: “How can I get clients now while I’m working on my SEO? Should I be using Google Ads?” If you’ve ever felt stuck waiting for your SEO to kick in, or you’re tired of hearing you must be on social media to get clients, this episode is for you. Jules breaks down the real difference between active and passive marketing, bust...

In this episode, Jules White shares three practical questions you can ask your web developer, VA, or yourself to check whether your website is truly ready for AI search - or if it's missing the basic building blocks.  Jules explains why many websites, even newly built ones, often lack SEO foundations like clear page targeting, proper structure, and internal linking - and how this affects both...

In this special episode of The Website Success Show, Jules is joined by Jo Bolton from Flourish Socials to break down a big shift for business owners using Instagram: posts and reels are now being indexed by Google. The conversation, repurposed from a recent Instagram Live, dives into what this change means for your online visibility - and how to make the most of it, even if you’re not a fan of so...

In this episode, Jules White dives into a live website and SEO audit with Andrea Burdett, founder of Just Love It – an e-commerce business devoted to handmade, sustainable gifts and ethical homewares. Together, they explore quick wins to help Andrea’s website become a true hub for her community, moving beyond just sales and building a stronger online presence. Jules uncovers practical ways Andrea...