SEO Rockstars

Daron and Chris weigh in on the latest news regarding the Google Penguin and Panda Updates, including how the updates are looking to target web spam and how some critics think Google is using these updates to curb more paid search and more traffic to Google Plus.

Chris takes us Behind the Scenes of Bing Webmaster Center as we hear from Duane Forrester, Sr. Product Manager with the Bing Webmaster Program. They discuss why social matters so much to the future of search, and how and why you need to be an authority to succeed in search today.

April 2012 Google Update Causes Sites to Lose Ranking as complaints are flooding the Google Webmaster Help forums with people complaining that their sites no longer rank in Google. Daron and Chris discuss this plus we learn about the MajesticSEO toolset with their marketing director Dixon Jones.

Daron and Chris highlight the Layoffs at Yahoo and what that decision means for the company and Search Marketers. They also dive back into their discussionj on best strategies for offsite and social promotion to help influence a blogs SEO Performance.

Daron and Chris discuss Wordpress Blog Optimization and the plugins that you should know to optimize your website improve search engine ranking.

Enterprise Press Release Tips, How you should use whats working for you in Google Adwords and use it in Microsoft AdCenter and Googles big move towards semantic search results. This and more are featured in this SES New York 2012 recap as Daron welcome guest co-host TopRank Online Marketing CEO Lee Odden and Incisive Media MD Matt McGowan.

Google Panda 3.3 Update Breakdown as Daron and Chris discuss the changes that are said to refresh data in the Panda system, making it more accurate and more sensitive to recent changes on the web.

Examining Google Search Plus Your World as Chris and Daron discuss how Google summarized the transformation of search results by introducing three main new features: Personal Results, Profiles in Search and People and Pages.

Although votes on anti-piracy bills PIPA (Protect IP Act) and SOPA (Stop Online Piracy Act) have been tabled, the search marketing industry remains vigilant. Chris weighs in with search engine marketing and social media expert Tony Wright, CEO of WrightIMC.

Chris discusses the current state of Yahoo! and its future under new CEO Scott Thompson with WebCertain Managing Director, International Search Summit Chair and Search Engine Land contributor Andy Atkins-Kruger.

Chris Boggs and Independent Marketing and Business Consultant Todd Malicoat discuss 2012 SEO Predictions. They range opinions from content to linkbuilding.

Chris Boggs discusses Search Engine Share in 2011 and goes through the latest rankings and research with Jim Boykin from WeBuildPages and Internet Marketing Ninjas.

SEO in 2011 Recap as guest Barry Schwartz from Search Engine Roundtable runs down the headlines that included Eric Schmidt stepping down as Google CEO, replaced by co-founder Larry Page. Also, how Google has greatly improved Webmaster Tools, released the Panda Algorithm, freshness in the search results and more.

Daron and Chris discuss the recent Google Panda algorithm changes going forward and what they've done so far. They also look at the freshness results and how they should matter to us.

How Google has grown in 2011, as a result of the Google Panda Algorithm and its updates, its push for fresher results, the Google +1 button and more as Chris brings on Steven Pitts, SEO Director at Rosetta who hosts his own blog SEOPittfall.

Chris speaks to link building expert Eric Ward about Linking Strategies for a Post Google Panda Web and the way Panda has rolled out in waves, and how each wave is intended to wash or cleanse the web of a specific type of content that Google feels may not be helpful for ranking purposes.

Check out our SES San Francisco 2011 Preview with host Chris Boggs speaking with the lead conference organizers, Incisive Media’s North America Managing Director Matt McGowan, VP/Content Director Mike Grehan and Search Engine Watch Editor Jonathan Allen.

Search Engine Land News Editor and Executive Editor at Search Engine Roundtable Barry Schwartz discuss the Google Panda algorithm and its quest for better quality of content. They also discuss the Google Reading Level algorithm, an advanced search filter will let you filter the search results based on how basic, intermediate or advanced the web results are.

Chris speaks with Avi Wilensky, Founder & CEO of Promediacorp, which provides inventive search marketing services to enterprise-level corporations. He discusses his work Consulting to Major Brands.

Daron and Chris discuss the new social network from Google called Google Plus its functionality and if users will adapt to it for business or not. More discussion on Google +1 and WDYL, a new website which features a simple gray page asking What do you love?

Discussion of In House SEO Hiring Practices with guests Define Media Group founder Marshall Simmonds and Kristine Schachinger from SitesWithoutWalls.

Chris and Daron discussion the Evolution of Selling SEO and how it has changed from how you could sell SEO as part of a design and development project or even a resdesign. They discuss the best practices of selling SEO these days.

Daron and Chris play catch up and give us a roundup on Google Plus One and The Google Panda Farmer Algorithm update, and how it has affected webmasters.

Google has levied penalties on JCPenney and Overstock just weeks apart following some online marketing tactics that have resulted in linkbuilding that resulted elevated search rankings and holiday shopping profits. Daron and Chris discuss with Marshal Simmonds, chief search strategist of the New York Times.

Guest Bennet Kelley (Internet Law Center founder and host of Cyber Law and Business Report) discusses the impact the Egyptian unrest has caused with respect to the shut down of the web. SEGuru also officially welcomes his new co-host Chris Boggs.