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SEO Rockstars
The SEO Rockstars Podcast is back with new episodes, hosted by NearFront founders Guillermo Bravo and Eduardo Silva. Building on its established legacy, this season is dedicated to cutting through the complexity of SEO by focusing on the AI revolution and automation. Guillermo provides deep, veteran SEO insights, while Eduardo offers the essential perspective of the marketing executive. Listen for transparent, high-impact strategies and interviews with industry leaders, designed to help you earn trust and authority in the digital space.
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Episodes
Matt Cutts Takes Work Leave; Author Photos Being Removed in SERPS 08.07.2014 35:03
Google webspam team leader Matt Cutts is taking a leave of absence.. Google is getting rid of author photos in the SERPS according to John Mueller. Google Founders Talk About Ending the 40-Hour Work Week and Bing Aims to Become Exclusive Twitter Search Engine
Google: Shuts Down Orkut; Removes Links Under Right to be Forgotten 01.07.2014 35:34
Google Finally Shuts Down Orkut, Its First Social Network and begins removing links under right to be forgotten ruling. Jim and Daron are joined by Internet Marketing Ninjas Ann Smarty and Thom Craver to join in on the discussion.
Google Registering Domains and Offers Web Hosting; Adding Schema Markup Is Impor 24.06.2014 2:46
Google is quietly testing a service for registering domains as Google Calls New gTLDs Domain Endings, Offers Web Hosting ; Google Panda 4.0 Hit Sites Blocking CSS and JavaScript and Bings Duane Forrester Says Adding Schema Markup Is Important For Search Engines
Yandex Not Provided and Google Payday Loan Algorithm 3.0 Release 17.06.2014 43:26
Daron, Jim and Chris discuss the release of the Google Payday Loan 3.0 algorithm which is meant to target spammy queries over spammy sites. They also talk about how Yandex has begun encrypting 100 percent of searches done through Yandex, meaning webmasters with traffic from Yandex, to be labeled as not provided in their analytics.
Google Will Not Devalue Links Soon; History and Value of Links 10.06.2014 36:52
Google Will Not Devalue Links Soon Says Matt Cutts in a recent video, which leads Jim and Chris to talk about History and Value of Links. Also, Duane Forrester offers us linkbuilding tips on his Behind Bing segment. Related articles across the web Complete Guide To Linkbuilding Cutts: How Google Ranks Sites with Few Links Matt Cutts & Duane Forrester's Excellent Adventure: The Search Polic...
Did Your Manual Penalty Disappear? Matt Cutts New Video on Ranking Content 04.06.2014 7:10
Did Your Manual Penalty Disappear? Chris and Jim discuss how they have also seen 2 sites come back from doing nothing, to back in the index after a timed penalty. A new Matt Cutts video about how to rank content where he talks about how can content be ranked if there aren't many links to it and we learn what the community is saying about it. Plus, talk about Google Panda 4.0 and search engine...
Demise of Google Plus; Overlap Between Social and Search 27.05.2014 18:06
Daron ,Jim and Chris discuss how Google+ will no longer be considered a product, but a platform — essentially ending its competition with other social networks like Facebook and Twitter. Plus, Duane Forrester, Bing's Senior Product Manager discusses Overlap between Social and Search in his Behind Bing segment. Related articles across the web Another Google Panda Refresh; Ex-Google Webspam Tea...
Conductor CEO Seth Besmertnik: Why Paid Media is Dead, Advocates Web Presence Ma 20.05.2014 0:04
Seth Besmertnik, the CEO of Conductor explains why publicly declared paid media is dead and he advocates going after free web traffic with an idea called web presence management and releases a new product to help retailers do it. He tells us about the new Conductor Searchlight marketing platform equipped with integrated tools to help with reputation management and content analytics to help brands...
Google and Bing Debunking SEO Myths; Acting on Paid Links and Content Farms 13.05.2014 40:05
Chris ansd Jim discuss as Google Senior Engineer Matt Cutts Debunks SEO Myths and explains how Google Regrets Not Acting Faster On Paid Links and Content Farms , plus Bing: Unnatural Links = Advanced Knowledge Of Links and Bing Senior Product Manager Duane Forrester Debunks 10 SEO Myths . Related articles across the web Another Google Panda Refresh; Ex-Google Webspam Team Member Andre Weyher Sp...
Guest Blogging Penalties, Local Rankings and a New SEO Rockstar Coronated 06.05.2014 41:39
Daron and Chris play catchup on the guest blogging penalties that sites like MyBlogGuest experienced at the hands of Google, plus the need for SEOs for to do more local rankings. Also, we hear from the newly coronate SEO Rockstar host, Jim Boykn from Internet Marketing Ninjas. Related articles across the web After a Link-Based Penalty is Removed, Will Your Traffic Increase? How A Single Guest Post...
Overview of New Bing Webmaster Guidelines with Duane Forrester 04.12.2012 40:51
Overview of New Bing Webmaster Guidelines as Chris and Daron welcome Duane Forrester, the Senior Product Manager for Webmaster Outreach at Bing. Duane takes us through every from areas like links, social, indexations, pageload time, cloaking, link schemes, duplicate content and most importantly, how much can SEOs take from applying the algorithm.
Google 400 Million Dollar Acquisition of WiFi provider ICOA…Not Real 27.11.2012 37:26
Daron and Chris remark on the Google's supposed 400 million acquisition of WiFi provider ICOA as it was announced in a fake press release Monday. We look at Danny Sullivan had to write about it in the Search Engine Land article entitled How PRWeb Helps Distribute Crap Into Google and News Sites.
Reconsideration Requests; Giving Kids The Online Talk; Behind Bing: Authority Bu 20.11.2012 34:57
Matt Cutts talks Reconsideration Requests; Eric Schmidt Tells Parents To Have the Online Talk Before Sex Talk With Kids; Duane Forrester from Bing brings us a new Behind Bing segment on Authority Building. Chris also recaps his experience coming out of SES Chicago 2012.
Election Day Search and Social Trends; Behind Bing: Crawling Basics 06.11.2012 39:09
Election Day Search and Social Trends, plus the premiere of our Behind Bing segment with the Senior Product Manager for Webmaster Outreach at Bing, Duane Forrester discussing crawling basics.
Tracking Hurricane Sandy with Google Auto Complete; Advanced Google Voice Search 30.10.2012 38:13
Talking Tracking Hurricane Sandy with Google Auto Complete and other Hurricane Sandy related search results on Google with Avi Wilensky CEO/Founder of ProMediaCorp. We also preview the upcoming WebmasterRadio. FM series to be produced in conjunction with SearchEngineWatch (SEW Weekly) with one of the hosts, Thom Craver, Senior Technical SEO Manager, TopRank Online Marketing and Contributor to SEW.
FTC Likely to Review How Search Engines Disclose Paid Listings 16.10.2012 40:13
FTC Likely to Review How Search Engines Disclose Paid Listings as Daron refers to a Search Engine Land article and Chris offers his first hand account on how according to SEMPO, the US Federal Trade Commission is strongly considering a review of how well — or poorly — search engines are compliance with its 2002 guidelines on disclosing paid listings to consumers.
71 Percent of SEOs Report More Company Buy-In; Twitters New SEO Tactic 09.10.2012 39:11
71 Percent of SEOs Report More Company Buy-In; Twitters New SEO Tactic. Chris and Daron also dispell another claim made in a Guardian UK Article that stated SEO Will Soon Be Dead (SEO is still vital for businesses today, but its long-term future looks doubtful), followed by a retraction that says SEO is not dead, long live SEO!
Google Panda Refresh Alert; Did Marissa Mayer Really Only Give Google 30 Minutes 18.09.2012 34:56
Google Panda Refresh Alert as Google announces via Twitter that a Panda refresh will be rolling out over the next few day, plus Chris and Daron recap the BrightEdge-hosted Share 2012 event they met up at, and they ask about the validity that new Yahoo CEO Marissa Mayer Only Gave Google 30 Minutes Notice Before She Quit.
SESSF12 Recap: Surprise Keynotes, Link Removal Importance, Flash Mobs 21.08.2012 31:08
Daron and Chris recap the SES San Francisco 2012 conference, including the surprise keynote panel with Matt Cutts and Danny Sullivan, the Importance of Link Removal as the in thing to do in our SEO strategy, plus a Flash Mob invades SearchBash and WebmasterRadio. FM announces its new iPhone app.
SES San Francisco 2012 Preview 07.08.2012 33:50
SES San Francisco 2012 Preview as we look into the education, the expo, and the nightlife experiences to look forward to with Mike Grehan (Group Publishing Director Interactive with Incisive Media, publisher of Search Engine Watch,ClickZ and producer of the SES Conference), Jonathan Allen (Director of SearchEngineWatch.com) and Laura Roth (Senior Conference Manager at Incisive Media New York).
Weighing In on New Yahoo CEO Marissa Mayer 18.07.2012 33:56
Yahoo has tapped former Google VP Marissa Mayer as the companys new CEO.The SEO Rockstars welcome best selling author, global entertainment/digital media consultant Rebecca Lieb (Analyst, Digital Advertising/Media at Altimeter Group) to weigh in on this promotion and how it will effect the landscape of digital marketing.
Google +1 Button Recommendations; Twitter Search Upgrade to Include Auto Complet 10.07.2012 39:27
Google updates the +1 button to now display social recommendations for other content on the same site, plus Daron and Chris discuss Twitter Search Upgrade to Include Auto Complete and New Filters.
Bruce Clay and UBL Local Paid Inclusion Revisited 20.06.2012 22:10
Daron and Chris revisit after months of requests about the Local Paid Inclusion scandal with respect to Universal Business Listings and Bruce Clay Inc.
Google Knowledge Graph and Yahoo Axis Reviewed 06.06.2012 40:11
Daron and Chris review Google Knowledge Graph and Yahoo Axis. The Knowledge Graph enables you to search for things, people or places that Google knows about and instantly get information thats relevant to your query. Yahoo Axis lets users sync their search experiences across computers, phones and tablets.
Google Penguin 1.1; Search and Social In An Emerging Marketplace 30.05.2012 30:00
Daron and Chris discuss Google refreshing the Penguin algorithm aka Penguin 1.1, and they look at some of the success that webmasters are finding using video and social links.
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