SEO Kwentuhan Podcast

In this episode of SEO Kwentuhan, Gab and Gelo talk about AEO and GEO and whether these are real new strategies or just rebranded SEO terms. They discuss AI search, ChatGPT visibility, client expectations, traditional SEO fundamentals, and what SEO practitioners should really focus on as search behavior continues to change.  Transcript Summary 00:01 - 00:51 Gelo opens the episode by introducing th...

In this episode of SEO Kwentuhan, Gab and Gelo dive deep into the reality behind AI automation, content generation, SEO careers, freelancing, and the skills that still make humans irreplaceable. From critical thinking and strategy to client communication and relationship building, this conversation uncovers what truly separates valuable SEOs from replaceable ones. If you’re an SEO, VA, freelancer,...

There are so many AI tools available today, and everywhere you look, there’s a new platform, feature, or workflow being promoted as something you “need” for SEO. But instead of making things easier, this constant stream of tools often leads to confusion, wasted time, and unnecessary spending. It becomes harder to figure out what actually matters and where you should focus your attention. In this e...

In this episode of SEO Kwentuhan , Gab and Gelo dive into the real impact of the Iran war crisis on freelancers and agency founders. From rising expenses to losing clients, they share how they’re adapting, cutting costs, leveraging AI, and finding ways to stay afloat in a tough economy. If you’re feeling the pressure, questioning your next move, or simply looking for practical ways to survive (and...

What happens when you hit pause for months in a fast-moving industry like SEO… and come back to a completely different game? In this comeback episode of SEO Kwentuhan, Gab and Gelo share what really happened during their quiet season and the unexpected lessons they uncovered about today’s SEO landscape. From AI taking over workflows to traffic drops, changing client expectations, and why branding...

Imagine walking into Jollibee, ordering your favorite Chickenjoy, and realizing there’s no gravy. The chicken might still be delicious, but without the gravy, the experience feels incomplete. That’s the same story when websites focus solely on SEO and ignore user experience. You may get traffic, but without seamless navigation and intuitive design, visitors leave unsatisfied. In this episode of SE...

Thinking about leveling up from freelancing to contracting? In this episode of SEO Kwentuhan , Gab and Gelo break down what it really means to be an SEO contractor. They share the key differences from freelancing, what agencies actually look for, and the common challenges that come with this career path. If you’ve ever wondered how to handle clients, set professional boundaries, and create long-te...

The SEO world is full of bold claims: “SEO is dead,” “AI will take over,” “Google’s changing everything.” It’s easy to feel like the rules keep shifting faster than you can keep up. But here’s the good news: there’s still plenty of opportunity for those who know how to adapt. In this podcast episode, we dive into the real state of informational content in the age of AIO, GEO, and constant algorith...

Starting your SEO journey but don’t know how to build a portfolio? You’re not alone. In this episode of SEO Kwentuhan, Gab and Gelo share straightforward, beginner-friendly tips on how to create an SEO portfolio even if you have no clients yet. From what to include, where to showcase your work, and how to make it stand out, this episode is packed with real advice to help you take the first step wi...

Bringing in an intern for your SEO agency? It's not as easy as it sounds. Most agencies rush to hire because they’re overloaded but without a plan, that intern ends up lost, copying AI content, or stuck doing tasks that teach them nothing. In this episode of SEO Kwentuhan , Gab and Gelo get real about the right way to hire interns from knowing when you’re truly ready to bring someone in, to making...

In this episode of SEO Kwentuhan , Gab and Gelo get real about the mental side of working in SEO. They share their personal experiences, the struggles that come with learning on the job, and why it’s okay not to have all the answers. Whether you're just starting or already years into your SEO career, this episode will remind you that self-doubt is part of the process and it doesn’t have to hold yo...

In today’s fast-changing digital world, being good at SEO alone isn’t enough. In this episode of SEO Kwentuhan, Gab and Gelo talk about what it really means to become a multi-skilled marketer. They share real experiences, practical tips, and honest insights on how to stay relevant, especially in the age of AI. From content marketing and automation to building mini tools and learning paid ads, this...

Staying in the SEO industry for the long haul takes more than just technical skills. It requires adaptability, a strong mindset, and a willingness to keep learning even when things get tough. In this episode of SEO Kwentuhan, Gab and Gelo get real about what it actually takes to build a lasting career in SEO. They talk about personal experiences, early career struggles, client challenges, and how...

Google just changed the game again and SEOs everywhere are paying attention. In the latest episode of SEOKwentuhan , Gab and Gelo break down what Google’s new AI Mode means for search results, rankings, and how people use the internet. This is not another "SEO is dead" conversation. It is a practical look at how AI generated answers, closed loop search experiences, and changes in user behavior are...

In this episode of SEOKwentuhan, Gab and Gelo tackle a common issue in the freelance and VA world: Filipino SEOs are delivering strong results for clients abroad, yet still face low rates and undervaluation.  Filipino SEO professionals are getting noticed across the globe for their skills, work ethic, and adaptability. From freelance gigs to full-time roles with international agencies, more and mo...

Ever wondered if doing SEO for local clients is really that different from working with international ones? In this episode of SEO Kwentuhan, Gelo and Gab unpack the real differences between doing SEO for Philippine-based clients versus international ones. From client expectations and pay gaps to search behaviors and strategy, they dig into what it really feels like to work on both sides. This epi...

Leading an in-house SEO team comes with a unique set of challenges. Unlike agency work, where specialists juggle multiple clients, in-house SEO requires a long-term strategy, cross-team collaboration, and the ability to adapt to changing search algorithms. In this recent episode of SEO Kwentuhan, Sir Jake Morales, an experienced SEO leader at Canva, shared his journey from link building to becomin...

In the latest episode of SEO Kwentuhan, Gab and Gelo examine the transformative impact of artificial intelligence on SEO and white-collar jobs. They explore a spectrum of hot topics—from the rise of AI-powered search engines and autonomous AI agents to the nuances of workflow automation and deepfake innovations. With a blend of caution and excitement, the conversation dissects how AI is not only s...

Losing a job can feel like a personal defeat, but in reality, it may just be the universe nudging you towards something better. In a recent episode of their podcast, Gab and Gelo explore the emotional and practical challenges that come with being laid off. Gab sets the tone by discussing how being let go doesn’t always signal the end of the road, but rather, it can serve as a redirection to new op...

In this episode of the SEO Kwentuhan podcast, Gab and Gelo share the compelling story of a long-time freelancer who faced a tough decision between two clients—one loyal but increasingly demanding, and another offering a better rate and opportunity for growth. Titled “You Lost Your Heart On Your Job,” the listener’s tale highlights the complexities of freelancing, from navigating overwhelming workl...

In this latest episode of SEO Kwentuhan, Gab and Gelo share the inspiring story of a listener who turned their life around after years of unemployment. Titled "Kwentong SEO Freelancer - Story #2; 11 Years of Waiting, A Lifetime of Learning," this episode is a powerful reminder of the impact persistence and self-education can have. From caring for a sick parent to discovering online job opportuniti...

Happy 2025 everyone! Freelancing offers freedom and flexibility, but it can also come with unexpected challenges—especially when business promises start to fall apart. In this episode, Gab and Gelo discuss critical lessons learned from real freelancing experiences of our letter sender, including how to establish clear expectations, the importance of written agreements, and the need to set boundari...

Ever feel like you're chasing your tail trying to get backlinks for your website? In this episode of SEO Kwentuhan, we sit down with Ms. Kris Escaño of Link Forge Digital, a seasoned link builder who's been there and done that. We'll cut through the noise and explore simple, effective ways to build high-quality backlinks. Ms. Kris reveals simple yet effective strategies for acquiring high-quality...

Switching careers can feel like exploring uncharted waters, but the beauty of SEO is its accessibility to individuals from diverse backgrounds. In this episode, we will outline essential steps to help you along the way, including acquiring the necessary skills and certifications, as well as networking with professionals in the industry. Additionally, we’ll share inspiring success stories that demo...

Building a successful SEO team isn’t just about finding the right people —it’s about knowing how to hire, manage, and motivate them to do their best work. In this episode of our podcast, we talk about the entire process: from the skills to look for when hiring to how to keep your team engaged and motivated over the long haul. Managing an SEO team comes with its challenges, especially when you need...