SEO for Ecommerce Podcast

In our latest episode of the SEO for Ecommerce Podcast, Glen sits down with Christine Corbin from Thread & Co to discuss how the search landscape is evolving and what that means for ecommerce brands. Search is no longer just about Google rankings. Today, shoppers discover products through multiple channels including social media, marketplaces, community forums, and increasingly AI-powered sear...

In this episode of the SEO for Ecommerce Podcast, we are joined by David Vernon and Travis Robbins from Search Theory to discuss what it takes to successfully manage large-scale ecommerce SEO projects. From prioritising SEO across thousands of products and categories to managing stakeholders, migrations, site architecture, and content at scale, we explore the processes, frameworks, and best practi...

What does good ecommerce SEO really look like in 2026? In this episode of SEO for Ecommerce, we sit down with Leona Storet Slythe from Climb Agency to chat on what has genuinely changed in search and what is simply a rebrand of solid fundamentals. Leona unpacks why most ecommerce brands still see the biggest gains from getting the basics right. Strong content. Clean technical foundations. Real aut...

In our latest episode, we chat with Tarun Kamath , from Arcady Media on how AI is changing retention marketing for ecommerce brands. We discuss why retention is one of the most powerful profit levers in ecommerce in 2026, why it’s significantly easier to sell to existing customers than acquire new ones, and where many brands fall short after the first purchase. We break down how AI can be used to...

As e-commerce SEO heads towards 2026, the rules are changing fast. In this episode of SEO for Ecommerce, we’re joined by Nik Vujic from Get Stuff Digital . In this episode, we unpack how AI, shifting search behaviour and evolving customer journeys are reshaping how brands need to think about visibility and growth. We get into why traditional keyword-first thinking is no longer enough, how AI is in...

In this episode, we sit down with Freddie Chatt to discuss the core foundations of ecommerce SEO and why product and category pages. We break down how these pages drive traffic, how larger brands structure their setups, and why focusing on fundamentals will always outperform chasing the latest trends. Key areas that we discuss include: • What role product and category pages play in driving organic...

As ecommerce stores grow, so do the technical challenges that come with it. In this episode, we sit down with Joe Fisher to unpack what really happens when a site outgrows its SEO foundations, and how to scale without losing visibility in the process. We dive into how you can recognise the early warning signs of SEO strain, from crawl inefficiencies to indexing bloat, and discuss how to rethink si...

In this episode of SEO for Ecommerce, we’re joined by Lucia Dello, founder of Dello Insights , to explore how we can showcase the true value of SEO through data and reporting that actually resonates with decision-makers. We discuss how we can: Turn complex performance data into clear, actionable insights. Connect SEO and cross-channel activity to revenue and product outcomes. Tailor reporting to w...

In this episode of the SEO for Ecommerce Podcast, we’re joined by Matt Pyke , founder of Fly High Media , to unpack how ecommerce brands in niche markets can build topical authority that drives visibility, trust, and conversions. We chat through what “authority” really means in practice, how to develop a content and internal linking structure that reinforces expertise, and ways to target keywords...

In this episode, we’re joined by Connor Dowling , SEO Manager at Tank. We discussed how AI and large language models are changing the way brands show up in search. Some of the key areas that dived into included: • The shift from traditional search to AI-driven discovery • Why brand trust and E-E-A-T matter more than ever • How smaller e-commerce brands can compete through micro intent • The import...

In this episode of SEO for eCommerce, we’re joined by Aline Rossi, SEO Manager at Hugo Boss, to explore what it really takes to scale SEO in a fast-moving ecommerce environment. We dive into the role of SEO as a connector across departments, the impact of AI on content strategy, and why collaboration is key to building strategies that actually work. Here’s what we cover: • Why SEO can’t operate in...

Product variants can make or break your ecommerce SEO. In this episode, Nikki Halliwell joins us to unpack the complexities of product variants, from managing duplicate content to designing better mobile experiences. We talk about the most common mistakes retailers make, how to structure variants for both search engines and users, and what tools can help as your store grows. You’ll also hear: When...

In this episode of the SEO for eCommerce podcast, we’re joined by digital data expert Chloe Christine to explore the importance of accurate tracking for online stores. We unpack common misconceptions around analytics, walk through how to set up reliable tracking from the start, and highlight the most important SEO metrics to monitor. Chloe also shares insights on using tools like GA4 and Google Ta...

How do ecommerce brands build content that ranks, converts, and stays relevant in the age of AI? In this episode, we’re joined by Sara Kavanagh from Candidsky . We dive into what it takes to create a high-impact content strategy for online stores, one that supports SEO, drives conversions, and prepares for the evolving search landscape. We cover: How to audit and prioritise content across product,...

In this episode, we’re joined by Naomi Francis-Parker as we look at what really makes an e-commerce product page perform. From compelling content to smart UX choices, we dive into the strategies that can turn browsers into buyers. We discuss why product imagery matters more than ever, how reviews shape purchasing decisions, and the role of internal linking in guiding users through the journey. Nao...

In this episode of the SEO for Ecommerce Podcast, we dive into the complexities of International SEO with Natalia Witczyk , founder of Mosquita Digital , exploring what it takes to succeed in multiple markets. We discuss: ✔️ How to determine if a business is ready for international expansion ✔️ The importance of market-specific keyword research and content localisation ✔️ Why hreflang tags matter...

In this episode, we sit down with Michael Witbooi from SEO Sherpa to uncover the key elements of building a successful SEO strategy for e-commerce stores. We explore why understanding the customer journey is crucial and how to prioritise SEO tasks to maximise impact. Michael shares insights on conducting thorough keyword research, striking the right balance between high-traffic and niche keywords,...

Ecommerce SEO: Optimising Category Pages with Liam Quirk In this episode of the SEO for E-commerce Podcast, we sit down with Liam Quirk from Quirky Digital to dive into the crucial role of category pages in e-commerce SEO. We explore how to optimise these pages for both search engines and user experience, striking the right balance between SEO and brand identity. Liam shares his insights on conten...

The SEO for eCommerce Podcast explores strategies to help online stores grow through sustainable SEO, reducing reliance on paid ads. In this episode, Flavio Amiel from Swat SEO joins the conversation. With 17 years of experience, Flavio began his career in journalism before transitioning into SEO, using his content expertise to build a successful network of travel guides. He later shifted focus to...

In this episode of the SEO for Ecommerce Podcast , I sit down with Luke Carthy to dive deep into the world of canonical tags. We explore their crucial role in consolidating URLs, managing duplicate content, and improving crawl efficiency for online stores. Luke shares expert insights from his extensive SEO experience, offering practical strategies for both startups and established e-commerce brand...

Hreflang tags are essential for ensuring the right content reaches the right audience. In this episode of SEO for Ecommerce Podcast , Andrew Cock-Starkey breaks down the role of hreflang tags in global SEO, common implementation mistakes, and best practices for maximising their impact. We discuss how hreflang tags improve user experience, prevent duplicate content issues, and influence search rank...

In this episode of the SEO for Ecommerce Podcast , I sit down with Sammy Thuillier to explore how to make the most of seasonal product pages in your e-commerce SEO strategy. We dive into why these pages are so important for driving high-intent traffic during key shopping periods and how you can plan, optimize, and maintain them effectively. Sammy and I discuss the differences between evergreen and...

In this episode of the SEO for Ecommerce Podcast , I sit down with Jack Salmon , founder of Search Flex, as he discusses the everyday challenges eCommerce store owners face when trying to grow their organic traffic. From struggling with low visibility on search engines to figuring out how to optimize product pages, this conversation is full of practical solutions and clear advice. Jack shares step...

In this episode of the SEO for Ecommerce Podcast , we get into the complexities of SEO migrations for online stores with seasoned SEO expert Daniel Foley Carter , founder of SEO Stack and SEO Audits IO . Whether you're planning a platform switch, redesign, or domain change, understanding how to preserve and enhance your organic traffic is crucial. Daniel walks us through every stage of the migrati...

In this episode of the SEO for Ecommerce Podcast, Peter Rota joins us to share his insights on scaling online stores with SEO. From startups to established brands, Peter discusses the strategies and tactics that work best at different stages of growth. Learn how to prioritize your SEO efforts, optimize for sustainable traffic, and adapt to evolving business needs. Whether you're just starting out...