SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

Somebody is going to tell you your competitor is attacking your SEO, and then offer to protect you for a monthly fee. That's the con. But there are real attacks, and they're not the ones being sold to you. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm taking apart negative SEO: the idea that someone else can deliberately damage yo...

Your traffic's down, you're about to have a furious phone call with your SEO, and there's a decent chance the drop has got nothing to do with them. Twenty minutes and you'll know which it is. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm walking you through exactly what to do when your traffic drops, before you pick up the phone t...

Some of the SEO tactics being sold to you right now were killed off before the person selling them was even old enough to drive. Welcome to the graveyard. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm digging up the corpses. I've been doing this for over 30 years, which means I was there when half these tactics were brand new and...

Every week there’s a fresh piece of SEO panic tell-off warning you that you’ll disappear from Google unless you pay for a fix. They make new nonsense faster than I can record episodes, and keeping up with it isn't your job—running your business is. So let’s fix that! Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m not just debunking...

Every SEO on LinkedIn is banging on about E-E-A-T. Almost none of them can tell you what it actually means. So let’s fix that. Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I’m taking apart two things you’ve been told matter enormously by people who, if you push them, probably couldn’t tell you where either one came from. E-E-A-T and...

Reddit's share of ChatGPT citations went from nearly 4% to half a percent in about a week. Nobody can fully explain it — not the people who measure it, not Reddit, and definitely not the bloke who sold you a Reddit visibility package back in March. And if that was your strategy, you haven't got one anymore. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "...

Go and look at your case studies page or your portfolio page. Does the title just say "case studies" or "portfolio"? So does everyone else's. That's the problem. I'm Nikki Pilkington and I've been doing SEO for 30 years. In this episode I'm going after the most wasted pages on your entire website — your case studies, your portfolio and your testimonials. Beautiful work, real proof of competence, a...

You know that email you send after a job — the one that says "leave us a Google review and get 10% off"? In this country, that might now be illegal. Not "Google's a bit annoyed with you" illegal. Actually illegal, with a fine on the end of it. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the thing the SEO industry h...

Every month, roughly 970 agencies turn the same three news stories into a LinkedIn post saying "this changes everything, book a call". It almost never changes anything. So here's the news, and here's what it actually means for you. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm trying something new — a monthly news roundup. Three s...

The business coach told you to stop giving your knowledge away for free. That advice is keeping your website invisible, and I'm about to explain exactly how. Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm coming for the business coaches — specifically the ones telling you that publishing your best stuff for free trains people to d...

I'm going to say something that's going to piss off anyone currently building their entire SEO career on AI prompts: if you've never done the boring stuff manually, you can't tell when the AI is lying to you. There. I said it. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm talking about the thing that's actually keeping me up at ni...

That free SEO audit is not free. It's a sales pitch with a spreadsheet on top. It took them 20 minutes, and it's about to cost you a whole lot more. There. I said it. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm pulling apart one of the sneakiest tricks in the industry — the "free SEO audit" that lands in your inbox looking like...

You've spent hours optimising your website for phrases that literally nobody types into Google. And I can prove it. There. I said it. Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling the single most expensive assumption you're making about your own business: that you know what your customers search for. You almost certainly...

You're paying for SEO and not getting the results you want. Before you sack your SEO — ask yourself: are you the problem? Hi, I'm Nikki Pilkington and in this episode of SEO Fucking What podcast I'm flipping the usual script. Instead of calling out dodgy agencies and cowboy SEOs, I'm looking at the other side of the relationship: the client. Because sometimes good SEO work goes completely to waste...

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here. In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people who genuinely believed all traffic is good traffic, the whole sorry mess - and walking you through every major "SEO is dead" moment in history, who caused it, who got destroyed by...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many business owners face: pouring hours into writing blog posts only to see: No results No traffic No engagement A talk about solid SEO foundations, not just good writing, to ensure blog content gets found and drives results. Some common mistakes include; clev...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO. Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore th...

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.” Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave. Dave means well. That’s the thing. He just...

"She didn't need a content strategy document. She needed to read her inbox." Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes...

"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites." Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if yo...

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still...

"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link building campaign. And I'm here to tell you that for most small B2B service websites, both of them can fuck right off." Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I'm calling out one of...

Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of " SEO F**king What ", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you in...

Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them identical is a missed opportunity, and why making them disconnected is actively killing your SEO. You’ll learn how to think of your meta title as the promise and your H1 as the delive...

This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essentially, "we had women last year." And here we are. This episode isn't about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and...