SEO F**king What - Get Found on Google and make money from your website with practical SEO tips

You're paying for SEO and not getting the results you want. Before you sack your SEO — ask yourself: are you the problem? Hi, I'm Nikki Pilkington and in this episode of SEO Fucking What podcast I'm flipping the usual script. Instead of calling out dodgy agencies and cowboy SEOs, I'm looking at the other side of the relationship: the client. Because sometimes good SEO work goes completely to waste...

SEO has been declared dead at least fifteen times since 1995. Fifteen. And it's still here. In this episode I'm going back to the very beginning - 1993, 670 websites, celebrity names stuffed into meta keywords by people who genuinely believed all traffic is good traffic, the whole sorry mess - and walking you through every major "SEO is dead" moment in history, who caused it, who got destroyed by...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” I focus on the harsh reality many business owners face: pouring hours into writing blog posts only to see: No results No traffic No engagement A talk about solid SEO foundations, not just good writing, to ensure blog content gets found and drives results. Some common mistakes include; clev...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What” (the third and final part of the AI Website series) I pull back the curtain on why so many AI-built websites may look perfect on the surface yet fail spectacularly when it comes to SEO. Drawing on 30 years of search experience and a recent audit of five B2B AI-generated sites, I explore th...

“Dave has half a story, no context, and excellent confidence. That’s what makes him dangerous.” Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m talking about one of the most common and most exhausting problems in SEO — and it’s not algorithm updates, and it’s not technical debt. It’s Dave. Dave means well. That’s the thing. He just...

"She didn't need a content strategy document. She needed to read her inbox." Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most common content problems I see — businesses that are constantly stuck on what to write next, when the answers have been sitting in their inbox, their reviews, and their sales call notes...

"The thing about AI-built websites that the doom merchants don't want to admit — some of this stuff is really good. Not good for something a machine did, actually good, and in some cases better than I see on plenty of human-built sites." Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, this is Part Two of my AI Website series — and if yo...

"AI can build your whole website in 10 minutes," they said. "Save a fortune," they said. And now you're wondering why nobody can find you on Google. Yeah. About that. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO Fking What", I'm kicking off a three-part series on AI-built websites — why people are doing it, why I completely get it, and why I still...

"Someone sitting in your LinkedIn DMs right now is offering you backlinks for 99. Someone else wants to charge you five a month for a robust link building campaign. And I'm here to tell you that for most small B2B service websites, both of them can fuck right off." Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I'm calling out one of...

Hi, I'm Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of " SEO F**king What ", I'm talking about the one bit of SEO that isn't a ranking factor but is absolutely the thing that decides whether anyone actually clicks on your listing — your meta descriptions. You've probably never written one, duplicated the same one across your whole site, or let Yoast bully you in...

Your homepage H1 says “Welcome.” Your meta title says “Home.” And you’re wondering why Google won’t rank you. In this episode, Nikki Pilkington explains why H1s and meta titles are two different jobs, why making them identical is a missed opportunity, and why making them disconnected is actively killing your SEO. You’ll learn how to think of your meta title as the promise and your H1 as the delive...

This week I've gone off script. Someone posted about an SEO conference billing itself as the UK's most advanced -- sixteen speakers, all male, not one woman on the bill. I said something about it. The response was, essentially, "we had women last year." And here we are. This episode isn't about quotas or ticking boxes. It's about the fact that brilliant women in SEO exist, they're not hiding, and...

Your website could be full of brilliant content and still not rank. Why? Because Google can't figure out how your pages connect. That's what we're fixing today. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What", I'm tackling one of the most overlooked parts of SEO — website structure. Not the sexy stuff. The stuff that actually makes your...

When did you last actually read every page of your website? Not edit it, not skim it — read it like a visitor would. If the answer is “I can’t remember” or “never” — this episode is for you. Hi, I’m Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of “SEO F**king What”, I’m walking you through one of the most unglamorous but genuinely useful things you can do for your...

I'm going to say something that's going to upset a lot of people who've been bragging about their rankings: being number one for a single word is fucking useless. There. I said it. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I'm calling out one of the most persistent and damaging myths in SEO — that keywords are either dead entire...

Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: the three free tools you need set up before any of the rest of it makes any sense. Because I cannot tell you how many times I've sat down with a business owner for an SEO one-to-one, asked them to share their Google Search Console, and found out they haven't logged in...

I got sent an AI search optimisation audit that cost a business thousands of pounds. It was beautifully presented, full of charts and graphs, and packed with confident recommendations about AI citations and ChatGPT visibility. It also missed a whole BUNCH of stuff. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: an...

I'm sick of business owners coming to me convinced their competitors have some secret SEO strategy. They don't. You're just making it ridiculously easy for them to beat you by ignoring the fundamentals on your own website. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about: The 7 most common ways you're sabotaging your...

Most businesses aren’t bad at blogging because they’re lazy. They’re bad at blogging because no one ever told them what blogs are actually for. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about one of the biggest SEO mistakes I see every single week. Business blogs that read like diaries, newsletters, or internal updat...

Most businesses aren’t confused about SEO because it’s complicated. They’re confused because the industry keeps inventing new acronyms and pretending the rules have changed. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about... well let's be honest... I'm having a bit of a rant. And it's a rant that you need to hear if...

Most businesses don’t lose their traffic because SEO “stopped working”. They lose it because someone redesigned the website and didn’t know what they were doing. Hi, I’m Nikki Pilkington . My site is https://nikki-pilkington.com/ and in this episode of "SEO F**king What" , I’m talking about website migrations, redesigns, domain changes, and how businesses accidentally torch years of SEO in a singl...

Most small business owners don’t fail at SEO. They get confused, overwhelmed, or quietly ripped off. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , which is part two of a two parter, I’m letting you know what a good SEO person looks like in terms of their offers. What SEO really costs in the UK, how long it takes to work, and how to spo...

Ever been quoted some ridiculous SEO retainer and thought… hang on, what the f**k am I actually paying for? Yeah. Same as lots of my clients. And honestly, I’m tired of watching small businesses get fleeced by agencies who talk a big game but can’t explain a single thing they’re doing. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , I’m...

I’ve lost count of the businesses that hire an SEO expert, pay good money, and then make it impossible for us to actually do the job. Hi, I'm Nikki Pilkington. My site is https://nikki-pilkington.com/ and in this episode of SEO F**king What , I’m calling out the ridiculousness I sometimes see when a business hires an SEO. Not you. You wouldn't do any of this, I'm sure. But we'll explore some of th...

In this episode I’m taking on one of the most annoying lies in the SEO world. You’ve probably heard it. “SEO isn’t really for businesses your size.” Yeah. That's total bullshit. Someone asked me about it on LinkedIn and honestly, I could feel my blood pressure rising. So I’m breaking down why small businesses keep getting fobbed off by big agencies and why it has nothing to do with SEO… and everyt...