WMR.FM

SEO 101

Business EN ↓ 535 episodes

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and John Carcutt give out helpful information for the beginners without overwhelming you with technical details.

Author

WMR.FM

Category

Business

Podcast website

redcircle.com

Latest episode

Jun 24, 2026

Where to listen?

Podcasts in the app Replaio Radio Coming soon

Podcasts are coming to the app soon. Install now and be the first to see a whole new take on podcasts

Get it on Google Play Install for free Android 5M+ downloads · 4.8 rating iOS soon

Episodes

EP: 335 The EU Strikes Again, Close SEO Departments at Your Peril, and Listener Questions Answered 19.09.2018

Ross and John hung out last week in Ohio and along with a lot of geek talk, they attended Content Marketing World for which they provide a synopsis. Further, they discuss the EU’s brain-melting approval of licensing fees for sharing news snippets and the likely global ramifications. They also cover a myriad of Mueller Files, and some great questions from their beloved listeners. Advertising Inquir...

EP 334: Google Results are Not Rigged, Google Medic Update Review, and Mueller Files 19.09.2018

Google’s results are attacked as “rigged”, how Google judges content by-page, a check-in on the Google Medic Update, and more. We’re gonna have to get Political… But he started it. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 333: Ross Rants About Image Optimization, Bing Gets a New Bell, Tips from Google, and More 22.08.2018

Bing adds another bell and whistle to its fold, the hosts discuss some helpful SEO tips from Google, enhanced mobile featured snippets, and Ross rants about the need for image optimization for every site and that retina displays are not an excuse for overweight imagery affecting all users. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 332: Medic Algorithm News, Google’s Dragonfly Operation in China, Questions from Listeners, and More 13.08.2018

The hosts discuss how the latest major algorithmic update from Google has affected medical-based content sites, Google and China’s blossoming relationship code-named “Dragonfly”, interesting Mueller files, two great questions from listeners, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

New Google Search Quality Guidelines and Clearing Up Some SEO Questions (ep.331) 30.07.2018

Ross and John discuss some sad industry news. Google has released some new search quality guidelines worth mentioning, and a few SEO questions brought to Google’s Webmaster Central are put to rest. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 330: Estimating SEO Traffic Levels, Google Bombing Hits the News Again, and Questions from Listeners 23.07.2018

In this longer than usual episode, John and Ross discuss a cornucopia of news about Google, how to estimate SEO traffic levels, the $5b in EU fines Google is facing, a ton of Mueller Files, and so much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 329: Working with Crawl Budget, News on Google’s Assistant and Google Duplex, and More 02.07.2018

The hosts discuss Stephan Spencer’s points in his Ultimate Guide to Bot Herding and Spider Wrangling, updates to Google My Business reporting and Google Search Console, further evidence that Google Duplex is as good as it appears to be, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 328: Facebook Makes Waves in Local and a Flurry of Google Search Console News 25.06.2018

Facebook appears to have some notable edges on Google that they are putting to good use in their Marketplace. John and Ross devote the remaining show to discussing Google Search Console news and tips that abound this week. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 327: Google Tool Updates Shake Heads and Matt Cutts Receives Lifetime Achievement Award 18.06.2018

This episode delves into the negatives of some significant changes to the Google Search Console (in Beta), and Google My Business’s new Agency Dashboard rife with bugs. The two SEO geeks also discuss the mind-boggling 6 million manual actions Google applied to websites last year, a possibly earth-shaking Google patent, questions from listeners, and more. Advertising Inquiries: https://redcircle.co...

Ep 326: SEO Chats with David Harry 04.06.2018

Ross and special guest host David Harry of the SEO Dojo discuss a wide variety of SEO topics including splitting one site into two, future theories of web marketing, and common SEO client issues. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners 14.05.2018

This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 324: Google’s AI Makes Waves, Page Speed, and Questions from Listeners 14.05.2018

This episode discusses the first peek at Google Duplex and it’s incredible potential, insights on indexation of ugly sites and sitemaps, as well as questions from listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 323: Exploring GDPR and Why It Should Matter to You 07.05.2018

This episode is unique because Ross and John chose to feature a facet of regulation that has serious implications for all website owners. The show features guest Doc Sheldon, a fellow SEO who has delved deeply into the ins and outs of the General Data Protection Regulation (GDPR) and has confirmed that nearly all businesses (online and offline) will need to comply. Advertising Inquiries: https://r...

Ep 322: Battling Fake Reviews, Changes to Google Guidelines, and More 30.04.2018

This episode touched on key elements of local SEO such as fake reviews, Google Maps, building reviews and new guidelines around review-gating, Google QA, tips on Schema markup, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 321: Google Changing of the Guard, April Fools Goodness, and a Mueller AMA 23.04.2018

This episode spread into several areas including defections from Google to Apple resulting in a new Head of Google Search, a fantastic April Fools joke on SEOs, the results of a great “ask me anything” (AMA) at Reddit with Google’s John Mueller, and questions from our listeners. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 320: Google Mobile First Roll-Out, a Google Vulnerability, and New Standards 02.04.2018

This week’s episode got a little nerdy as John and Ross delved into some interesting insights on the mobile first index roll out, Google’s efforts to radically speed up the web with new standards, and a fascinating break down of a Google vulnerability that would have had been a blackhat’s wet dream. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privac...

Voice Search, Zero Result Pages and 10,000 Members (ep.319) 26.03.2018

Today’s show follows news of SEO 101’s Google Plus Community surpassing 10,000 followers. Ross and John discuss interesting data shared at the latest SMX West about voice search, Google’s testing of zero-result search pages (now stopped), and Google’s confirmation of a recent core update and what it means. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com...

New Industry Benchmarks for Mobile Page Speed; The Ultimate Guide to Bot Herding and Spider Wrangling (ep.318) 12.03.2018

Find out how you stack up to new industry benchmarks for mobile page speed. Stephan Spencer and  The Ultimate Guide to bot herding and spider wrangling P1. Google’s Not Perfect .. Bend Oregon was Missing for a while. Over 60% of Google Search AMP Clicks Go To Non-News Site (From Feb). John Mu clears up the differences in URLs with trailing slashes. Always a Risk of Losing Rankings when moving a si...

Voice Search Ranking Factors and Google’s Mobile First Index (ep.317) 05.03.2018

The hosts discuss the intriguing results of a voice search ranking factor study by Backlinko, followed by more news on Google’s Mobile First Index, handy new mobile tools from Google, and some Mueller Files. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 316: Varied SEO News... from WordPress to AMP 21.02.2018

This show covered a wide variety of SEO topics including the pending Chrome browser update, Google’s new efforts to improve WordPress, a compliment from John Mueller, a new AMP story feature, questions from listeners, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 315: SEO Audits and SEO Hijacking 12.02.2018

John and Ross welcome fellow SEO veterans Doc Sheldon and David Harry on the show to discuss a frighteningly impressive website hack that is designed to hijack SEO results. The discussion moves into other interesting findings in SEO audits, improving page speed, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ep 314: Google My Businesses Q&A Feature Discussion with Mike Blumenthal 22.01.2018

Google My Businesses QA is the topic of Discussion as Ross Dunn and John Carcutt welcome back Mike Blumenthal from GetFiveStars.com. They discuss Google Updates GMB Websites to Include Posts as they Pass 1.25 Million Sites Created and how My Business Now Officially Supports Video. We also learn about a PowerPoint presentation of his QA research, the announcement of a new product release and his ta...

Ep 313: Google Algorithm Updates in December, Voice Search Quality Guidelines, and More 08.01.2018

On this first episode of 2018, John and Ross discuss the changes related to the December 12th Google Maccabee Update and a future rumoured update. They also delve into the first official release of Google Assistant Voice Search Guidelines and what they mean for SEO. Lastly, a few pieces of relevant news from John Mueller and a discussion about accepting cryptocurrency as payment in the realm of SE...

Snippets, Local SEO Myths and Google’s New SEO Starter Guide 18.12.2017

Today on SEO 101 John and Dave run down the latest in internet technology and programming. Google has confirmed with Search Engine Land that it has made a change to the way it displays snippets in search results. A snippet is the description of a page shown below the URL in an organic search result that helps show how it relates to the search query. Joy Hawkins discusses 10 Myths of Local at Local...

Ep. 311: Google Adds To Featured Snippets​; Interesting insight into Foursquare 11.12.2017

Google Adds To Featured Snippets: Images, Related Search Content People Relations; Google Tests Mobile Search Interface With Few Organic Results. Plus, Interesting insight into Foursquare from This Week in Local. As it turns out, Foursquare is often underestimated in terms of how many 3rd parties use it for data. Google Q A Rolling out to the Desktop. Plus, get local help with your Google Assistan...

Listen to the SEO 101 podcast in Replaio

Radio and podcasts in one app - free, with no sign-up. Install today and do not miss the launch

Get it on Google Play

Replaio is not a podcast publisher; show names, artwork and audio belong to their authors and are distributed through public RSS feeds.