SEO 101

The spammers are in the news again about event markup spam, and fake reviews. Ross and John also discuss issues that often arise in SEO and client relationships, along with some Mueller Files. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross Dun and John Carcutt discuss some remaining news from Pubcon and then start the inevitable November - December speculations of what’s to come in 2018 in the world of SEO.  Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SEO Ranking Factors in 2017; Do Google Posts Impact Rankings? A Case Study; Adding Structured Data Helps Google Understand Rank Webpages Better  Google: If You Don't Have A Manual Action, You Don't Need To Submit A Disavow. This is a change from what they have said in the past. Google: Few Strong Pages > Many Weak Ones; Google: JavaScript Links, If Found, Pass Full Link Signals  Adverti...

Ross Dunn and guest Joy Hawkins discuss the latest in local SEO on Google. Some topics discussed: the ridiculous power that business titles have, to Yext’s new vertical push, to JSON-LD, street address formatting, home service ads, Google Posts API, and much more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

John and Ross discuss the emerging powerhouse that is blockchain technology (yup, they geeked out again) and it’s potential impact on everything from SEO to SEM and more. They also discussed Google Tag Manager, AJAX indexing, Google My Business and answered 3 excellent questions from our awesome SEO 101 Community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redci...

The recent State of Search conference provided a cornucopia of sound bytes from Gary Illyes covered on this episode. Also, a possible example of the dangers of bragging about a top ranking on Google and questions from the Community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Apple switches away from Bing and moves to Google, a surprise for many. Ross and John also cover a few new pieces related to confirmations in how Google handles Title Tags in mobile vs desktop, and image data in search. Lastly, we have some great questions from our community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today on SEO 101 the guys discuss an array of different topics straddling SEO. They speak on Google Keyword Planner Showing "Okay Google" Keyword Ideas, and google my business expanding optional URL's. As well as asking the question When Do Expired Redirects Stop Passing Signals With Google? Google's John Mueller was asked how Google handles a page that you applied a canonical to b...

Today on SEO 101 we celebrate, this show marks the 300th episode in SEO 101's History. The guys are joined by Jennifer Cario former SEO 101 co-host . Jennifer Evans Cario is an industry vet with more than a decade of experience in social media and online marketing. Cario served six years as editor in chief of Search Engine Guide before joining up as Social Media Faculty Chair for MarketMotive....

Today on SEO 101 the guys talk about a plethora of differnt topics from good to noindex. Google Flags User Submitted Store Hours in Local Knowledge Panel. Google is now showing when a user submits hours that don’t match the hours either Google has added or that the business has submitted, and flags them clearly as being different hours that someone has submitted.  Google began rolling out a job se...

The hosts examine rumors around the Google Search Algorithm updates of late, the acquisition of Yellow Pages by Dex, the Google My Business Posts opportunity, a Mueller file, and more. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Professor Maps joins us to discuss the ins-and-outs of the current local SEO landscape along with the importance of leveraging existing relationships after you obtain them through the Google or Facebook sales funnels. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Hosts Ross and John review Google UI tests found in the wild, a blackhat SEO tip, John’s foray into buying a home assistant, and we answer three questions from the SEO 101 community. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today on SEO 101 John and Ross start off with Bing joining Google, Pinterest and others in upgrading its image search capabilities. Microsoft also expands its Bing Rewards loyalty program to the UK. Late last week, Google posted a warning against using articles for link building and many thought we were going to see mass link penalties shortly after. Also Google Warns, Don't Do Article Creatio...

In this episode Ross is joined by stand-in guest host, Scott Van Achte. The show was very diverse. It covered everything from Bing providing bot access to restaurants in local listings, to Yelp’s trust factor, algorithmic shifts at Google as of late, and a discussion of SEO myths that could be considered worth writing about. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: ht...

Ross John interview Joy Hawkins, the owner of Sterling Sky Inc, Google Local Top Contributor, and creator of the Expert’s Guide to Local SEO. The show delves into some foundational local SEO followed by how to hire a local SEO, how to report local SEO spam, what’s next in local SEO, how to move the needle on existing local rankings, and much more. Advertising Inquiries: https://redcircle.com/brand...

Google has been testing a lot lately and we have a few pieces of intel to pass along thanks to the ever attention SEO industry; they don’t miss a beat! John and Ross also discuss their various perspectives on identifying and handling low quality content within their own websites. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google’s Project Owl is discussed along with some new finds from hyperaware Google watchers such as a potential Job Search system in the wings. John discusses noindexing duplicate content in news feeds and why it’s bad advice from Google. Ross praises Google on finally requesting more insight into false info on Google Knowledge Panel data (he focuses specifically on local data) and some discussion...

John and Ross explore an article discussing the future of organic search and how much it is expected to change in the near future. They also discuss issues with chat boxes and interstitial penalties, 404s, Local SEO changes, and Ross gets another rant off his chest. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Google is finally policing Google Partners with stricter policies due to misrepresentation issues. Also, updates to Google’s Quality Rater Guidelines show an increased interest in minimizing the visibility of lower quality content and, more pointedly, fake news. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Today's show touches on Google's confirmation of an on-site penalty and Natural News is back in Google’s index. They also mention Google now says it will issue manual actions, but also offers advice on how to clean up the unwanted redirects. Mueller files talks about how to Optimize Podcasts for SEO. Plus questions for the listeners.  Advertising Inquiries: https://redcircle.com/brands Pri...

Google is now allowing people to save and socially share their favorite places within lists… about frigg’n time! Also Yelp announced a new feature to allow people to ask questions of a certain location. One problem I see is that anyone can answer… meaning reputation issues potentially abound here.  They take a look into The Mueller Files as well. Advertising Inquiries: https://redcircle.com/brands...

Google releases a video on how to hire SEOs. Read Your Text Out Loud… If it doesn’t sound right, it may not rank well. Manipulating the Back Button does not impact rankings. Fast Track Indexing vs. Normal Indexing. Now sites can fingerprint you online even when you use multiple browsers Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

SEO insights and tips are featured from a variety of Googlers who were vocal this last few days: Maile Oyhe, Gary Illyes, and John Mueller. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

Ross and John discuss the latest algorithm updates targeting blackhat SEO tactics like PBNs and linkwheels. They also delve into a wide range of news topics from WordPress updates, to AMP URLs, and fresh examples of Google testing search results using categorization. Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy