Send This To Your CEO

In this Office Hours Live edition of Send This to Your CEO , Tyler Jacobson, Matt Gillespie, and Aaron Rosenbluth tackle a question that many B2B leaders wrestle with: When is it okay to rush a brand or rebrand? From exploring the impact of AI and rapid market shifts to identifying when to prioritize strategy over visual identity, this energized discussion uncovers the nuances of building a brand...

Partner ecosystems are evolving, and savvy marketers are adapting to them. In today’s go-to-market reality, it’s not enough to rack up leads or partner logos. What matters is how well you align the right partners to the right customer profiles and how efficiently your efforts drive actual impact, not just activity. In this conversation, Sam Grise, 4B Marketing Director of Strategy, connects with J...

B2B Social media often carries a reputation for being bland and overtly professional. The reputation is warranted. After all, we’ve been trained to ignore the waterfall of boring, corporate content labeled “thought leadership” in our LinkedIn feeds. Embracing personality and creativity on social platforms significantly enhances audience engagement and deepens connections. When B2B social media bre...

Discover the eye-opening reality behind the most expensive paid search term in the U.S.—and why this insight matters for every business, no matter your industry. In this high-impact episode, the 4B Marketing leadership team breaks down what’s really at stake in today’s digital ad landscape, revealing the hidden costs of inaction and the strategic advantages of smart search investments. What You’ll...

Marketing in the tech channel has evolved, and relying on traditional MDF (Market Development Funds) to drive results doesn’t cut it anymore. The old days of using MDF as your primary marketing engine are gone, replaced by the need for more creative, strategic approaches. Today, it’s not enough to simply cash in on MDF dollars and pump out generic content. You need to build long-term relationships...

A discussion on how AI is reshaping the tech landscape. We recently hosted a webinar featuring Tom Brunn, VP of Channels at Vation Ventures, and Troy Cogburn, Chief Technology Evangelist at Vation Ventures, alongside our host and Director of Strategy, Sam Grise. The trio discussed Artificial Intelligence (AI) and its significant impact on the tech channel, exploring every facet of the topic. The c...

The cybersecurity sector continues to evolve rapidly, creating a job market poised for significant growth in 2025. Sam Grise, 4B Marketing Director of Strategy, recently sat down with Brad Rager, CEO and Founder of Crux, to discuss practical strategies for people trying to enter the cybersecurity job market in 2025.

Recapping an excellent conversation that offered deep insights and practical strategies. On May 1st, 2024, IT leaders gathered online for an episode that went beyond the typical discourse on social media’s role in the tech industry. The episode featured 4B’s Director of Strategy, Sam Grise, 4B Director of Content, Aaron Rosenbluth, and SkyFi’s Director of Marketing, Tom Babb, who discussed the lan...

In today’s competitive tech sales environment, standing out isn’t just an advantage—it’s a necessity. But how can you cut through the noise and truly differentiate yourself? Join 4B Marketing’s Director of Strategy, Sam Grise, and “The Tech Sales Coach,” Dave Elsner, for an insightful episode that promises to highlight your uniqueness and leverage it for a swifter sales cycle. Ex...