Tiffany Williams

Selling The Soundtrack Podcast

Music EN ↓ 18 episodes

Dive into the world of sync licensing with the "Selling The Soundtrack Podcast," where we break down how to get your music into movies, TV shows, commercials and video games. From insightful chats with music supervisors and library owners to legal advice from industry experts, this podcast is your shortcut to the sync scene. Whether you're new to the game or looking to level up, we've got the insider knowledge you need. For insights, tips, and more, visit us at www.sellingthesoundtrack.com

Author

Tiffany Williams

Category

Music

Latest episode

Mar 14, 2026

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Episodes

Heart, Soul & Ear Candy: John Clinebell on What Gets Synced - Music Producer & Co-Founder of 2Indie 14.03.2026

  🏆 A huge thank you to our episode sponsor, Mogul! Think of Mogul as your personal royalty collection department. Connect your PRO account, distribution platforms, and all your royalty collection services in one place. They also track discrepancies and provide actionable insights so you get every dollar you're owed.   ^ Sign up for free at www.usemogul.com - or use code STS1 for 20% off the pro...

Collaboration Over Everything: Mimi McCarley’s Framework for Sync Wins - CEO of Collab Music Network 02.03.2026

🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/     🏆 A huge thank you to our episode sponsor, DistroKid! We're grateful to DistroKid for making this episode possible. DistroKid is an incredible distribution service for musicians, helping you get your music on platforms like Spotify, Apple Music, an...

How to Get Music Supervisors to Actually Listen: DISCO 101 ft. Katrina Balcius Head of ENT @ DISCO 01.03.2026

  🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen here: https://selling-the-soundtrack-podcast.simplecast.com/   🤝 CREDITS: - Guest star: Katrina Balcius - Video editor: Andrew Goeldner - Produced by: Tiffany Williams - Recorded via Zencastr   🔍TIME STAMPS: - 1:04: How Kat Broke Into Sync - 6:27: How Human Connections Drive Sync Success - 8:59: Ideas For How...

Sync Success Through Versatility: Why Growth/Adaptability Matter ft. Ronnie Eriic Artist/Songwriter 25.05.2025

In this episode, Ronnie shares top tips for breaking into sync, free tools to level up, and the perks of sync-friendly distribution. He explores mindset shifts for making sync-ready music, stepping out of comfort zones, and key red flags for newcomers. Ronnie also highlights the value of cover songs and the impact of building relationships with music supervisors for industry insights. Tune in for...

Creating Commercial Magic: How Great Sync Placements Are Made ft. Heather Cook CEO of Freedom Music 25.05.2025

Tune in for Heather's take on the top genres in sync, the growing demand for Latin music, and why the right lyrics can make all the difference in commercials. Plus, get a behind-the-scenes look at the art of pitching, the qualities of a top sync agent, and why artistry and authenticity remains essential in sync.  🎧 Catch the full episode on Spotify, Apple Music, Amazon, Audible, + more, or listen...

Mastering Sync Licensing: Season One Essentials 15.08.2024

 Whether you're new to sync licensing or need a refresher, this episode has everything you need to know from our first season!   🗞️ Subscribe to the STS newsletter for sync tips, case studies, resources and upcoming events:   STS EMAIL NEWSLETTER - https://sellingthesoundtrack.beehiiv.com/subscribe   🎙️ Listen to the STS podcast on Spotify, Apple Music, Audible/Amazon Music and more with the link...

Exploring AR/VRs Future Impact on Sync for Tech Newbies ft. Jennifer Richey, Gravity Jack Co-Founder 20.06.2024

A technology futurist and entrepreneur, Jennifer started her career as the CFO of Tometa Software before moving on to PlayXpert, and in 2009, she co-founded Gravity Jack. Inspired by innovators like Richard Gordon, Jennifer's passion for technology has driven her to create transformative AR and VR experiences. Jennifer credits her success to her family's support and is currently working on an AR g...

How Strong Human Relationships Drive The Sync Industry ft. Sal Verma (Sound of Kalima) Sync Producer 14.06.2024

In this episode, Sal highlights the importance of collaboration and strong human relationships in sync licensing, shares mindset philosophies to stay on track, discusses using sync as an artist marketing plan, and emphasizes the need to believe in your expertise. He also recounts his journey and offers practical advice for new musicians entering the sync industry.  CREDITS  - Guest star: Sal Verma...

How Music Supervisors Get Songs Placed ft. Rich Brisson Head of Sync/Licensing at Cadence & Eggplant 06.06.2024

From working as the Creative Sync & Licensing, Manager for Cadence Music Group as well as well as being part of the music supervision and creative services team at Eggplant Music & Sound, he's worked on large campaigns for brands like Virgin Mobile, Ford, Lululemon as well as tv/film placements for CBC, NBC, CBS + more. Watch the full interview here or on Spotify, Apple Music, Amazon, Audible: htt...

What Do Sync Agents Do ft. Jamal Vickers Sync Agent At JVG 30.05.2024

With a passion for TV shows, films, and video game scores, Jamal represents over 20 artists across genres like R&B, soul, rap/hip-hop, reggae, soca, and afro-beats. His significant placements in "The Chi", "Kim's Convenience" and "The Rest Of Us" as well as his roles at Public Records highlight his versatility and success. In this episode, Jamal offers practical advice for breaking into sync licen...

Why Authenticity Is Crucial In Sync ft Heather Gardner Head of Music Supervision for Vapor Music 23.05.2024

Heather Gardner is a dynamic force in the music industry, with professional training in piano performance and arts management. As the Head of Music Supervision + Licensing for Vapor Music and Long Division, she combines creative prowess with meticulous attention to detail, ensuring a smooth licensing process. Her impressive portfolio includes the TV series "Robyn Hood" and "Acting Good," the featu...

13 Sync Tools That'll Help Get Your Music Placed ft. Josh Williams Composer, Producer & Sync Mentor 16.05.2024

Josh started his career doing international tours with various indie bands, where he honed a distinctive style that later defined his highly sought-after film compositions. Today, Joshua is much more than a composer; he is a pivotal educator and mentor in the sync licensing sphere. He runs an extensive online community and a detailed course designed to empower independent music creators. With a ro...

Music Law in Sync Licensing ft. Paul Sanderson Barrister & Solicitor of Sanderson Entertainment Law 12.05.2024

Paul has advised major music publishers, independent record companies, and gold and platinum artists across various legal aspects, from domestic to international licensing and distribution. Paul's work spans across continents including North America, Europe, Asia, and Australia, providing a broad view of the legal landscapes in these regions. His guidance has been instrumental for clients navigati...

The Snowball Effect Of Succeeding In Sync ft. Alex Petkovski (FJØRA) Producer/Composer/Songwriter 03.05.2024

Whether you’re into creating music or just love listening to groundbreaking soundscapes, you’ll find Alex’s insights, stories and music both inspiring and enlightening. CREDITS - Guest star: Alexandra Petkovski (FJØRA) - Video editor: Andrew Goeldner - Produced by: Tiffany Williams - Recorded via Zencastr 👉 Alex's website: https://www.alexandrapetkovski.com/ 👉 Alex's instagram: https://www.insta...

Why DISCO Is The Best Sync Licensing Tool ft. Jay Ward Acc Exec at DISCO & CEO of Painted Face Ent 26.04.2024

Jay Ward dives deep into the importance of metadata in making your tracks more discoverable. With his dual expertise as a sync agent and head of a boutique music catalog specializing in sync for film, TV, ads, video games, and trailers, Jay offers valuable insights and tips for anyone looking to break into or advance in the field of sync licensing. Don't miss this opportunity to learn from one of...

Why Your Network Is Your Net Worth In Sync Licensing ft. Mary Ancheta Composer & Keyboardist 18.04.2024

 In this episode, Mary shares her successful syncs, invaluable tips for aspiring musicians, and the story of how she got started in the industry.  CREDITS - Guest star: Mary Ancheta  - Videographer & recording engineer: Jordan Flanagan  - Video editor: Andrew Goeldner  - Produced by: Tiffany Williams  - Recorded at Harbour Podcast Studios in Vancouver, B.C.  👉 Mary's website: https://www.maryanch...

Placing Music With The Largest Brands In The World ft. Everton Lewis Jr. Music Supervisor and CEO of Wracket 11.04.2024

Listen to the full interview here or on Spotify, Apple Music, Amazon, Audible + more: https://selling-the-soundtrack-podcast.simplecast.com/  CREDITS  - Guest star: Everton Lewis Jr.  - Videographer & recording engineer: Christopher Dupuis  - Video editor: Andrew Goeldner  - Produced by: Tiffany Williams  - Recorded at 1990 Studios in Toronto, ON.    👉 Everton's website: https://www.wracketmusic....

Welcome To Selling The Soundtrack 05.04.2024

Website: www.sellingthesoundtrack.com Instagram: https://www.instagram.com/sellingthesoundtrack/

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