Selling the Dream By Ken Jordan

What does it really take to build a successful real estate business? In this episode of Selling the Dream , Will Holder shares his incredible journey from growing up in Trinidad to immigrating to the United States, living with eight family members in a one-bedroom apartment, and eventually building one of Pennsylvania’s fastest-growing real estate teams. Will opens up about the hustle, failures, b...

In this episode of Selling the Dream , Ken Jordan and Joe Iredell welcome back Jay Doran for a deep conversation on leadership, culture, business ownership, responsibility, and the balance between giving and receiving. Jay shares powerful insight on why leaders must stay engaged, why receiving help is just as important as giving it, and how responsibility becomes the only real accountability when...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Chris Somers, owner and CEO of The Somers Team at Keller Williams in Philadelphia and former President of the Greater Philadelphia Association of Realtors. Chris shares his journey from accounting, finance, and stockbroking into real estate, and how he built one of Philadelphia’s most respected real estate teams. He tal...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Eric Guy, founder of Center for Victory and author of The Life of Victory: Mastering the Secret of Choosing Love Over Fear. Eric shares his powerful journey from working as a therapist with families to helping businesses, leaders, and teams build healthier relationships, stronger communication, and deeper trust. What st...

In this episode of Selling the Dream , Ken Jordan and Joe Iredell sit down with Caleb Cobb , founder of Adventures Training and the mind behind Aurelius 520 , a 12-week wellness program built for veterans and first responders. Caleb shares how his family started a nonprofit after seeing a gap in care for people dealing with chronic illness, trauma, anxiety, depression, and post-traumatic stress. W...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with John Duffin, founder of Duffin Media, to talk about sales, entrepreneurship, communication, and the power of finding your authentic voice. John shares his journey from more than 25 years in broadcast advertising sales and executive sales leadership to launching his own company focused on voiceover, podcasting, communica...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Jason Henderson, a retired Navy SEAL Master Chief Special Operator, Brazilian Jiu-Jitsu black belt, judo black belt, entrepreneur, and founder of Four Pillars Collective. Jason shares lessons from 30+ years in the U.S. Navy, 16 combat deployments, and his transition into entrepreneurship, security consulting, nonprofit...

In this episode of Selling the Dream , Ken Jordan and Joe Iredell sit down with Joe McAnulty , founder of Your Elevator Solutions , for a conversation about entrepreneurship, relationships, career growth, and building a business in a highly specialized industry. Joe shares how he started in the elevator industry right out of high school, working as an apprentice on major projects in Washington, DC...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell sit down with Skye Michiels, Head of Sales at Compass Real Estate, for a powerful conversation about real estate, leadership, client experience, health, discipline, morning routines, and the human side of sales. Skye shares his perspective on why the future of real estate is not about competing with technology, lead aggregators, auto...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell kick off Season 3 with Stacee Nichols Paley, therapist, coach, executive coach, and owner of Solutions Therapy Group. Stacee brings a powerful conversation about leadership, entrepreneurship, relationships, trauma, PTSD, vision, and what high performers often struggle with behind the scenes. She works with entrepreneurs, executives,...

In this episode of Selling the Dream, Ken Jordan and co-host Joe Iredell welcome back Skye Michiels, founder of With Heart Coaching, for a powerful conversation about entrepreneurship, coaching, mindset, happiness, and building a business with purpose. Sky shares why he made the decision to leave his corporate role as Head of Coaching for Compass Real Estate and return to entrepreneurship. He open...

In this episode of Selling the Dream, Ken Jordan and Joe Iredell welcome back Maria Quattrone, one of Philadelphia’s most respected real estate leaders, sales experts, and listing specialists. Maria shares her journey from growing up in Northeast Philadelphia to building a powerful career in radio advertising, sales, real estate, coaching, leadership, and entrepreneurship. She breaks down how her...

In this episode of Selling the Dream , Ken Jordan and Joe Iredell sit down with Carlos Sarmiento from the Corcoran Group / Steven Presson Group to talk about sales, entrepreneurship, prospecting, real estate, and what it takes to build a luxury real estate business from the ground up. Carlos shares how his sales journey started at just 19 years old with Cutco / Vector Marketing , where he learned...

Selling the Dream welcomes David Shaw, better known online as UK Phillies, for a fun and inspiring conversation with Ken Jordan and Joe Iredell about Philadelphia sports, baseball culture, social media growth, and the incredible story of becoming a Phillies fan from across the world. David shares how a trip to Philadelphia in 2012 turned into a lifelong love for the Philadelphia Phillies. After at...

In this episode, Ken Jordan and Joe Iredell sit down with Stephen Ronald, Director of Sales at OCF Realty | The Jeff Silva Group, for a deep conversation about what REALLY creates success in sales, leadership, and business growth. From selling coffee in college to building high-performing sales teams, this episode is packed with real-world lessons on: • Why reps and consistency matter more than ta...

What does it really take to walk away from a 26-year career… with no safety net? In this episode of Selling the Dream, we sit down with Kim Yot — a top-performing real estate agent who made a bold leap from healthcare into real estate… and never looked back. From working in high-pressure hospital environments to building a $70M+ real estate career, Kim shares the raw truth behind her journey — inc...

What does it really take to win in real estate when the market gets tough? In this episode of Selling the Dream , Ken Jordan sits down with Philadelphia real estate powerhouse Noah Ostroff , founder of Philly Living, Global Living, and Jersey Living, to break down the mindset and discipline required to thrive in any market. With over 4,000 transactions closed and more than 500 homes built, Noah sh...

What actually makes a great leader — and why do the best salespeople struggle when they try to lead? In this episode of Selling the Dream , Ken and Joe sit down with Brad Weisman , Associate Broker and Co-Owner of Keller Williams Platinum Realty, to talk about leadership, sales addiction, authenticity, and why you are the niche in today’s market. Brad shares his journey from musician to real estat...

Too many sales professionals confuse marketing, branding, and selling —and it’s quietly costing them business. In this episode of Ed & Ken’s Mini Podcast , Ken Jordan and Ed Fordyce break down one of the most misunderstood concepts in real estate and mortgage sales: why branding isn’t about you—it’s about the people you serve. You’ll learn: The real difference between marketing vs. branding Wh...

It’s January … and most people are already lying to themselves. In this Ed & Ken Mini Podcast episode, Ken Jordan and Ed Fordyce cut straight through New Year’s noise to talk about commitment, discipline, coaching, and what it actually takes to perform at a high level in real estate and business. This conversation covers: Why declarations without action are self-betrayal The difference between...

In this episode of Selling the Dream , Ken Jordan and Joe Iredell sit down with Dr. Suzanne Vester , a naturopathic doctor and doula, for a powerful conversation about holistic health, leadership, and what it really means to help people grow. Dr. Vester shares her philosophy on naturopathy, Western medicine, mental health, and why the goal of any great practitioner — or leader — should be to gradu...

Most real estate agents and loan officers don’t have an effort problem — they have a focus problem . In this Ed & Ken Mini Podcast, Ken Jordan and Ed Fordyce strip away the noise and get back to what actually produces predictable income in today’s market. They break down: The real math behind earning $100,000 (and $200,000) in real estate Why only 8–15 transactions can change your entire year...

December and January are the most underrated months in sales, and most mortgage and real estate professionals miss it. In this episode of Ed & Ken , Ken Jordan and Ed Fordyce break down why so many salespeople “hibernate” during the holidays, and why that mindset quietly sabotages their next year. They dive into the psychology behind prospecting resistance, the shame many people feel about bei...

On this episode of Selling The Dream , Ken Jordan and co-host Joe Iredell sit down with Christopher Vester:  COO of Hubert Vester Auto Group, leadership thinker, author of Answers From The Stairs , host of Answers From The Stairs Podcast , and a man whose approach to faith, family, and business has shaped thousands of lives. From growing up on a tobacco farm, to working every role inside a dealers...

What really separates average salespeople from great leaders: empathy or compassion? In this episode of Selling The Dream , Ken Jordan and Joe Iredell sit down with business development pro Alex Rawdin to unpack entrepreneurship, family business dynamics, and the emotional skill set it takes to lead and sell at a high level. Alex shares his unconventional journey from music and the New York tech/m...