Selling the Couch

Today’s session features a coaching call about how to build an email list simultaneously with an online course. You’ve probably heard that social media is the best option for building an email list, but is it? There are pros and cons to consider. Join us as we discuss this topic that is relevant to many people. I hope it’s helpful for you! Our Featured Guest for today’s coaching call: Tami Zak, AM...

This session covers an important topic in today’s world. I had an unsettling experience personally with the issue of privacy regarding my personal information. It has been a big, bad mess all the way around that has taken a lot of time and effort to straighten out. I’ve become a big believer in the importance of knowledge and awareness about online security. As being in the online world becomes th...

Today’s session is a solo episode in which I share details about why I have made the $4K investment in studio lighting for my home office since 2019. This session is prompted by a Twitter feed that has gone viral about this subject. You can check it out on Twitter and see lots of pictures of my lighting gear, including before and after examples that really show the improvements. Even though this g...

Today’s topic is one of great interest to me because of my journey through life. It can be difficult and very challenging to balance fatherhood and entrepreneurship in a way that feels like you are giving your best to both roles. Maybe you find yourself in a similar situation. Join me for today’s conversation to learn more! Our Featured Guest: Ryan Spence Ryan Spence is a father of two, a former c...

Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more! Our Featured Guest for today’s coach...

If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you ca...

Today’s show covers lessons I have learned from launching a successful cohort-based course (CBC). The process takes a lot of work but is very rewarding, so if a CBC is in your future, don’t miss this episode. You’ll Learn: ● How I launched my first online course, The Healthcasters, in 2015, even though I felt like an inadequate novice ● How Online Course School launched in late 2021, with 16 works...

Today’s show covers a topic that always brings out the nerd in me. If you are an STC regular, then you know the importance I place on my video and audio gear. With the future of our field being that telehealth is here to stay, a quality home studio setup can help you stand out in your field. For me, the quality of my studio has evolved over the years as I’ve had more money to invest. Join the conv...

One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses. Our Featured Guest for today’s coaching call Heather McKenzie, LCMHCS Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experi...

I’m excited to begin a new year and a new season with you! While we were on the holiday break, STC hit a huge milestone of 1.2 million downloads, which is unbelievable to me. I’m so grateful for the success of STC and being able to offer this resource. Today’s show focuses on one of my favorite topics, which is personal finance. Investing can be overwhelming and very confusing. Join us to learn ho...

Today’s solo episode topic may be one you’ve thought a lot about, or it may be something that hasn’t crossed your mind. We are discussing the ins and outs of creating a membership site, something that comes up frequently in discussions in the STC Facebook community. It’s something I’ve been trying to figure out over the past 13 months. We are talking about what goes into creating a membership site...

When it comes to your business, how much is ENOUGH? How do you even know what enough is? These are questions we can all use some clarity about, along with evaluating the success of our business. Today’s show is a solo episode and the last one before I take the month of August off for a time of self-care and refreshment before returning with new shows in September. I’ve begun doing this a few times...

What techniques have you found that help you stay on task each day? Maybe you have some tried and true habits, or maybe you recognize the need to put in place a little more structure. Either way, there is inspiration waiting for you in today’s show! Solo episodes are always fun for me because I love getting to share with you what I’m learning. Today’s topic is about the habits I’ve incorporated to...

Today’s topic is one that puzzles many clinicians and leaves us feeling uncomfortable. We’ve approached setting fees on past episodes, but today we are diving deeper into setting fees that ensure our profitability. How do we make sure our business is growing, thriving, and allowing for future expansion? Join us as we learn more with today’s guest. Reina Lombardi is an art therapist based in Florid...

Today’s show is about search engine optimization (SEO), an essential aspect of your private practice website. The truth is that you can have the most beautifully designed website on the planet, but it won’t help your practice if it doesn’t attract people. If you’re confused about trying to navigate the world of SEO, then this is the show you don’t want to miss! Dr. Maelisa Hall is a licensed psych...

As a clinician, do you have a social media policy? Is it something you’ve ever considered? If not, then this show may open your eyes to this topic. How can we as clinicians create a sound social media policy while navigating the intersection of our personal and professional lives? Dr. Keely Kolmes is a psychologist, speaker, consultant, writer, researcher, and innovator in San Francisco and Oaklan...

Since STC usually focuses on aspects of the journey into private practice, today’s show is different. We are talking to someone who decided to take her skill set in another direction and move away from private practice. A traditional talk-therapy practice isn’t for everyone, and there are other therapeutic healing modalities that can be fulfilling and meaningful. Join us to learn more! Hayley Hans...

We are tackling another topic relevant to the pandemic crisis. This particular time is a good chance to think about private practice in different ways than ever before. If you’ve ever considered blogging as a way to build your practice and expand your reach to your ideal clients, then this is the show for you. Lauren Hahn is a licensed mental health counselor in Orlando, Florida. She has built a s...

During times like these, it’s essential to think outside the box, but every decision has business and financial implications. One way to survive the pandemic shutdown is to pull back from one-on-one work and create income streams that aren’t dependent on being there in person. If you’re curious to know more, then join us for this episode. Jackie Flynn teaches therapists how to integrate EMDR Thera...

This is the last podcast episode for this year as I take some extra time off to refresh, recharge, and get new episodes ready for 2022. In this solo episode, I’m reflecting and sharing the top five business lessons I have learned this year and what I’ll be focusing on for the upcoming year. You’ll Learn: ● How I was intentional about taking an indefinite sabbatical from clinical work to focus full...

Today’s topic is one that many clinicians have navigated, are navigating, or will navigate in the future. It’s the idea of increasing fees with existing clients. I’ve seen this topic come up repeatedly in online groups for therapists, and I know it brings anxiety and confusion. Let’s dig into it together! Our Featured Guests Kelly Higdon and Miranda Palmer Kelly Higdon and Miranda Palmer are thera...

Have you ever considered writing a children’s book? I’ll admit that I’ve thought about it, and it might be a new endeavor in my future. Writing a children’s book takes creativity and planning, and much perseverance is required to navigate the publishing process. Join me as I talk to a longtime friend who has been through the process and published two children’s books. Our Featured Guest Amy Jivani...

What would it be like to own and run your own group therapy practice--including the building? And to complicate matters, what if the whole endeavor is getting off the ground during a global pandemic? It might sound crazy, but you’ll hear the details from today’s guest who is making it all happen after facing down all the obstacles. Join us! Our Featured Guest Karen Grayson, PhD, LPC Dr. Karen Gray...

Today’s show is about navigating long-haul COVID symptoms and life as a private practitioner. I wanted to have a non-academic conversation about this intriguing topic from a real-life perspective. Join us to learn more! Our Featured Guest Robert Cox, MA, LPC, NCC Robert Cox is a private practitioner in Kentucky. He contracted COVID back in December. After a few weeks, he noticed that his symptoms...

Today’s show is about one of my most favorite topics in the world: sleep. I’ll admit that my thinking about sleep has changed a lot over the years as I’ve learned more. Whether you’re a champion sleeper or someone who needs to pay more attention to rest, today’s show has helpful information and expert tips for you. Join us! Our Featured Guest Liz Slonena Liz Slonena is a psychologist in Asheville,...