Selling Signals - the Data Monetisation Podcast

In this episode of Selling Signals, we’re joined by Nick Derewlany, a data monetisation leader who has worked across GlobalData and Trustpilot building new data products inside larger organisations. Nick brings a practical view on how corporates should think about commercialising existing data assets. We talk about why “we have lots of data” is not the same as “we have a data business”, and what c...

In this episode, we’re joined by Brad Preston, founder of Beagleworks. Brad spent two decades on the buyside in South Africa before moving into data and research, giving him a rare perspective on how alternative data gets used outside the US and Europe. We discuss what makes emerging markets different for data providers, why pricing needs to reflect liquidity and stock coverage, and how Brad think...

In this episode of Selling Signals, we’re joined by Jordan Hauer, Founder and CEO of Amass Insights. Through Amass, Jordan helps investment firms discover, evaluate, and source datasets while also helping data providers better understand and monetise their assets. Having spent more than a decade at the centre of the market, Jordan has a unique perspective on how alternative data has evolved, from...

In this episode of Selling Signals, we’re joined by Jonathan Chin, co-founder of Facteus and author of Data-Minded. Jonathan brings a founder’s view on what it takes to build a transaction data provider trusted by institutional investors. We talk about why data businesses do not behave like SaaS companies. Data often sells optionality rather than a fixed outcome, which changes the way buyers evalu...

In this episode of Selling Signals, we’re joined by Sheraz Bhatti, who led Customer Success at Similarweb and now does the same at Quartr. We discuss what Customer Success means in a data business and why it differs from the standard SaaS playbook. Sheraz explains what good adoption looks like, why usage metrics can be misleading, and how data vendors can tell whether their product is making it in...

In this episode of Selling Signals, we’re joined by Julia Meigh, who has spent years helping investors decide what data to buy, with a particular focus on macro and ESG. Few people have had a closer view of how macro investors think about new datasets or how providers break into the market generally.  We discuss what macro funds actually need from data and where vendors still have room to win. Jul...

In this episode of Selling Signals, we’re joined by Florence Broderick, CRO at General Index, where she is helping scale a commodities data business. Florence has worked across both software and data companies, which gives her a rare perspective on how different those worlds are when it comes to selling, hiring and supporting customers. We discuss why SaaS is still ahead of DaaS in go-to-market ma...

In this episode of Selling Signals, we’re joined by Aidan North, Commercial Lead at Orbit. Orbit sits at the intersection of unstructured data, AI and institutional investing, helping transform unstructured information into formats that can be consumed within investment workflows. We discuss how hedge funds are adopting AI, Orbit’s position at the forefront of agentic use of alternative data, and...

In this episode of Selling Signals, we are joined by James's Valsys co-founders, Jack Fuller and Simon Bessey, for a practical discussion on ticker mapping. It is one of the least visible parts of the alternative data workflow, but it has a big impact on whether a dataset can actually be used by the buy side. We discuss what ticker mapping is and why funds care about it. Jack and Simon explai...

In this episode of Selling Signals, we’re joined by Lauren Ambrose, Business Development Director at Snoop. Before joining Snoop, Lauren spent nearly a decade at PitchBook and later worked at Ascential, giving her a rare view of how data is commercialised across very different organisational settings. We discuss how PitchBook became embedded in private market workflows and how different the challe...

In this episode of Selling Signals, we’re joined by Stuart Reid, CEO of Nosible. A computer scientist and former quant, Stuart has priced complex derivatives, experimented with deep learning for market prediction, and now leads a team building infrastructure for financial institutions to search and monitor the web in real time. At Nosible, Stuart and his team index tens of millions of webpages eve...

In this episode of Selling Signals, we’re joined by Marko Matejcic, who has spent more than a decade building and commercialising data products across the advertising and marketing ecosystem. Marko has worked across identity, privacy, measurement, modelling and activation, giving him a practical view of how alternative data is actually used in media. We discuss how media buyers evaluate alternativ...

In this episode of Selling Signals, we’re joined by Ed Lavery, who previously built and scaled investor data sales businesses at Similarweb and Placer.ai. Ed draws on his experience commercialising complex behavioural datasets to hedge funds, asset managers, and corporate buyers, offering a rare perspective on how data products succeed across different markets. We discuss how alternative data vend...

In the first episode of Selling Signals, we’re joined by Michael Tindale, founder and CEO of Smart Insider, one of the most experienced commercial operators in the investor data ecosystem. Michael draws on decades of experience selling data directly to the buy side, from the relationship-led desk trader era of the early 2000s through the rise of quantitative investors and into today’s institutiona...