Kelly Cook

Selling Real Estate with Kelly Cook

Business EN ↓ 226 episodes

Welcome to the podcast “Selling Real Estate” with Kelly Cook where we discuss the latest and most relevant business strategies to help you do one thing extremely well: Sell more homes. We’ll discuss everything from Business Planning, to Lead Generation/Conversion, to Past Client Customer Service, and everything in between. Discover how to create systems and processes to turn your real estate sales job into a scalable business! Join us for authentic conversations and nuts and bolts takeaways you can implement into your business today! And now, “Selling Real Estate” with Kelly Cook.

Author

Kelly Cook

Category

Business

Podcast website

www.cookandassociatesaz.com

Latest episode

Jul 9, 2026

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Episodes

126: Why You Should Have a Pre-Listing Packet 13.02.2024

Today, we're talking about something super important in real estate: the pre-listing packet. It's a tool that helps you impress your clients before you even meet them in person. But it's not just about looking good – it's about showing your clients that you're serious about helping them sell their home. Think about it like this: Imagine you're getting ready to meet someone...

125: Why You Need a Listing Presentation 06.02.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about why you need a listing presentation. Some of you may already have a listing presentation, but it may not be effective when it comes to converting the lead. So follow along with us today as we talk about REInventing your listing presentation to something that WILL conve...

124: What To Do With Partial Leads 30.01.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about Partial Leads..... What the heck are partial leads? Well maybe they filled out a submission form or landing page to have access to something you offer, but maybe you didn't ask for Phone and Email or maybe you didn't include it at all. Most of the time, even if...

123: Our Lead Followup System 23.01.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about our Lead Followup System that we use at Cook & Associates. This system is followed by all of the agent who work on our Cook & Associates Real Estate Advisors team and is what helps us close so many deals each year!! This is an episode that you won't want to...

122: The #1 Thing You Can Do This Year to Make More Money! 16.01.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the NUMBER 1 thing you NEED to do this year to EARN more money! From winning your day to creating routines to having systems, these are all important aspects of your Real Estate Business. Every year we set goals and say we want to make more, but do we make any changes...

121: New Year, New Opportunities - Why You Should Make Expired Calls on January 1st 09.01.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about how January 1st is one of the best days if not the BEST day to call expired listings. Most agents set their listings and listing agreements to expire on the last day of the year which means you should be ready to call that homeowner on January 1st. Most agents will sit...

120: How to Build Your Credibility as a New Real Estate Agent 02.01.2024

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about how to build your credibility as a New Real Estate Agent! Often times, buyer and sellers say they only want to work with EXPERIENCED agents, but what does that even mean?! Most real estate agents give up on their business within the first two years as they run out of m...

119: Back to the Basics - Who Deserves Space in Your Database? 19.12.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook! Today, we’re going to take you back to the basics of Real Estate and cover something that you may or may NOT have learned when you first became an agent - who deserves space in your database/who earns the right to STAY in your database! Yes, you can put anybody and everybody in your database, but eventually...

118: Charging into the Storm - What Should You Be Doing Right Now? 12.12.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about Charging into the Storm. There's an interesting fact that I recently heard, Buffalo run towards the storm knowing they'll get out of it faster while Cows move towards the storm before hunkering down which makes them sit in the storm longer..... So which one are...

117: How to Handle Client Objections - Should I Wait Until After the Holidays to List My Home? 05.12.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about handling client objectives.... Often times clients are hesitant to list during the Holiday Season, but why is that?! Maybe they learned from a past Real Estate Agent that waiting is better, maybe in their mind they want to stay in this home this holiday season before i...

116: Social Media Strategy: Staying in Front of Your Clients! 21.11.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook! Today, we’re going to be talking about Social Media Strategy and Staying in Front of Your Clients using Social Media. Follow along and follow me on Instagram @KellyCookHomes for new content every day! Stay tuned! Want to be a guest on our podcast? Email marketing@cookandassociatesaz.com OR kelly@cookandassoc...

115: Are You Motivated or Are You Going Through the Motions? 14.11.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about Motivation. I recently attended a conference that Alex Hormozi was presenting at and his speech on motivation was profound! We always say we're motivated, but how do we measure our level of motivation? Some of us say we're motivated, but then we go through the...

114: What's Next for Realtors...? NAR Lawsuit Updates 10.11.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the latest news impacting Realtors - the NAR Lawsuit... We not only have an update on the decision from the first lawsuit, but we'll cover what's in store for Realtors and the next lawsuit that was filed. Stay tuned! LET'S GO! Want to be a guest on our podc...

113: Wealth Planning: What Do Your Next Five Years Look Like? 31.10.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about Wealth Planning... October is our Business Planning month, but it should just be about your business! What does your wealth plan look like? Will you be able to sustain what you're currently doing for the next FIVE years? What if the market changes for the WORSE - a...

112: The Differences Between Individual Agents and Real Estate Teams 24.10.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the Pros, Cons and Differences of being an Individual Real Estate Agent vs. an Agent on a Real Estate Team. Some people operate on their own schedule, doing their own thing and that is OKAY! There's so many benefits to being an individual agent - less "competi...

111: The 7 Elements of a Winning Offer | How to get the Deal Done 17.10.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the 7 elements of a winning offer. Yes, transactions are slow, but that doesn't mean there isn't business out there! In this podcast episode we'll cover the SEVEN main elements that set your offer apart from others and to get the deal DONE!  Stay tuned! LET...

110: 5 Responsibilities of a Successful Real Estate Agent 10.10.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the 5 main responsibilities of a successful Real Estate agent... Now I know what you're thinking "Kelly, there are WAY more than 5 responsibilities!" - I'm FULLY aware of that, but these are things you should be doing every single day to continue gene...

109: Business Planning: Getting Real with Your Goals for 2024 03.10.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to do our yearly talk about business planning and goal setting! We're 3 months away from 2024, so it's time to talk about our business planning and goal setting for the 1st of the year - it's never too early to start! Stay tuned! LET'S GO! Want to be a guest on our podcast...

108: The Foreclosure Process & How to Help as an Agent 26.09.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be giving a quick update on the NAR lawsuits currently taking place. After the update we'll do a deep dive into the entire Foreclosure process! From pre-foreclosure to the actual foreclosure of the home, what happens and how do I help?! As an agent you may be calling the NOD list -...

107: How to Protect Your Clients Best Interests 19.09.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about How to Protect Your Clients Best Interests. Often times as real estate agents it can be HARD to keep your clients best interests in mind instead of yours. In this podcast episode we'll give you actionable items and tips that will help remove YOURSELF and your INTER...

106: Starting a Property Management Business or Partnership 12.09.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about Property Management. Owning rental properties is the "hit" thing these days, but many people don't understand the tedious work it takes to be a property manager. Yes, you get to keep all the money coming in if you do property management yourself, but you&...

105: Back to the Basics - How to Run a Proper CMA (Comparative Market Analysis) 05.09.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to take you back to the basics of Real Estate and cover something that you may have learned when you first became an agent - How to Run a Proper CMA (Comparative Market Analysis). For those of you who don't know what CMA stands for it is Comparative Market Analysis which will help you...

104: Prepare Yourself for the Real Estate Buying/Selling Spree 29.08.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about how to prepare yourself for the buying/selling spree that will come once interest rates cool! In this episode we cover numerous stats on what interest rates are currently doing, what we expect them to do in the future and how to prepare for  the eventual buying/selling...

103: How to Be a Better and More Proactive Buyers Agent 22.08.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about How to Be a Better and More Proactive Buyers Agent. We'll also touch on the transition from a Listing Agent to a Buyers Agent.  Being in the business for 18+ years I don't remember every buyer I've ever had, but I do remember some of the tactics that helped...

102: NAR Lawsuits & How to Protect Your Future Buyer Agent Commissions! 16.08.2023

Thanks for tuning in! Check out our latest episode on Selling Real Estate with Kelly Cook!  Today, we’re going to be talking about the current NAR Lawsuits and how they'll impact the future of Real Estate and the careers of Real Estate Agents! Have you heard about the current LAWSUITS - yes multiple lawsuits - regarding NAR as well as Buyer Agencies & Commissions? If the answer is NO then...

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