Brent Adamson & Shari Levitin

Selling Isn't Everything

Business EN ↓ 11 episodes

The show where legendary minds reveal the human truths behind real influence, connection, and performance. Hosted by Brent Adamson, co-creator of both The Challenger Sale and the newly released The Framemaking Sale, and Shari Levitin, author of Heart and Sell, featured in Harvard’s sales curriculum. If you think sales is all about pressure, product, or polish… think again. Because the shortest path to better numbers? Is making a human connection.

Author

Brent Adamson & Shari Levitin

Category

Business

Podcast website

SellingIsntEverything.com

Latest episode

Mar 10, 2026

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Episodes

The Secret to Consistency in Sales Success with Lisa Magnuson: EP 011 10.03.2026

Brent and Shari sit down with the remarkable Lisa Magnuson, a powerhouse in strategic, complex sales who has built her career—and her business—on helping organizations land the massive, game-changing deals. Lisa Magnuson brings a blend of warmth, wit, and serious strategy to everything she does, from her free-range childhood in Menlo Park to leading top-performing teams at Xerox and now, consultin...

Garrett Blood on Building a Mission-Driven Culture That Puts People First: EP 010 24.02.2026

We welcome Garrett Blood—a three-time entrepreneur, CEO and founder of Kajae, and a leader whose mission-driven approach left our whole team feeling deeply moved. This conversation is anything but typical. Garrett’s origin story begins in Orange County, where he went from limos and luxury to losing everything and starting over as a 12-year-old entrepreneur. His journey moves through business trium...

Emotional Supply Chains and Real Impact: The Tim Hardin Leadership Approach: EP 009 10.02.2026

In this episode, hosts Brent and Shari sit down with Tim Hardin, a CEO whose journey takes us from social work in rural Arkansas to the heights of corporate leadership. Tim shares how his roots in social services taught him about empathy, authenticity, and the power of overlooked moments - lessons he’s carried through every phase of his career. You'll hear stories about strategic pivots, the humbl...

Lessons from Elite Teams: Building Sustainable Success with Fergus Connolly: EP 008 27.01.2026

Brent and Shari sit down with the renowned performance coach Dr. Fergus Connolly. Together, they explore what it really means to achieve and sustain greatness - not just in sports, but in business and everyday life. Far from the typical “tips and tricks” podcast, this conversation goes deep into universal truths about success, human connection, and why copying superstar tactics isn’t the path to l...

Beyond Selling: Dr Rod Berger On Stories We Tell Ourselves: EP 007 14.01.2026

Shari and Brent sit down with Dr. Rod Berger, an organizational psychologist, bestselling author, and master storyteller. But this isn’t your typical sales podcast - forget the tips and tricks. Instead, you'll hear deep reflections on the stories we tell ourselves, and how those narratives shape both our relationships and our own self-perception. From anecdotes about his childhood and the fuel beh...

Navigating Conflict and Conversation - J'Lein Liese’s Tools for Real Human Connection: EP 006 30.12.2025

We sit down with the remarkable J'Lein Liese, a PhD in psychology whose life journey bridges everything from training police in South Africa and advising on post-crisis conflict at Sandy Hook, to her early days as a 13-year-old horse trainer searching for belonging on the Mexican border. This conversation is a masterclass in the art of genuine human connection. J'Lein Liese shares deeply personal...

Jaimie Buss on Fear, Grit & What Really Motivates People: EP 005 16.12.2025

If you're building a business or leading a team and still think vulnerability is a weakness, this conversation with Deputy CRO Jaimie Buss will change everything. Jaimie isn't your typical sales leader. Yes, she runs global teams and closes massive deals - but what makes her extraordinary is how she sees people. From a pivotal bathtub moment with her son to navigating partnership negotiations wort...

From Toilets to Tech: April Dunford Stopped Marketing and Had Her Best Year Ever: EP 004 02.12.2025

If you're drowning in sameness - where every competitor sounds identical, every pitch blurs together, and you're not sure why customers actually pick you - this conversation will snap everything into focus. April Dunford is the world's leading positioning expert, and she's spent her career helping B2B companies figure out what makes them different when they swear nothing does. In this episode, she...

Think in Spreadsheets, Lead with Humanity: Maria Boulden on 40 Years of Sales Leadership: EP 003 13.11.2025

If you're leading a team, closing deals, or just trying to connect in a world that feels more transactional every day - this one's for you. Maria Boulden spent 40+ years building world-class sales organizations at DuPont and Gartner. But her real superpower? Leading with ruthless clarity *and* deep humanity - at the same time. She's the sales leader who thinks in spreadsheets but leads with her he...

Better Humans Make Better Salespeople - Here's How: EP 002 13.11.2025

If you're tired of chasing tactics and wondering why your deals still fall apart - this conversation will stop you in your tracks. Shari Levitin and Brent Adamson don't do surface-level sales talk. In this raw, unfiltered debut episode, they dig into the life lessons that actually move the needle - both in the boardroom and at home. You'll hear why a decorated soldier found sales rejection *harder...

The Art of the Ask - Don Yaeger on Why Curiosity Beats Tactics: EP 001 13.11.2025

If you're tired of surface-level connections that lead nowhere - with clients, with leaders, with the people who actually matter - this conversation will change how you show up. Don Yaeger has spent decades extracting stories from icons like Michael Jordan, Condoleezza Rice, and Deion Sanders. But here's what makes him different: he doesn't just tell great stories - he earns the right to hear them...

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