Seller Sessions Amazon FBA and Private Label

Open Brands - Amazon Seller Rich Hawkins - Gravity Fitness Introduction: In this episode of Seller Sessions, host Danny McMillan is joined by e-commerce expert Rich Hawkins. This is the first part in a new series where we chat with Amazon Sellers that show their brand, which means we are able to discuss context to the business with the line of questioning. Rich shares his insights on leveraging in...

Join Sharon Even in this captivating episode as she explores the ins and outs of NNN agreements for sourcing from China. Discover when and why to use them, the role of a Chinese lawyer, and how to handle supplier resistance. Sharon also shares an example of a complicated NNN agreement she had made with her Lawyer! Get ready for valuable insights and practical tips to protect your business interest...

Behind The Scenes of Seller Sessions Live with Adam Heist and Danny McMillan Episode Summary: In this episode of Seller Sessions, Adam Heist and Danny McMillan take a deep dive into the behind-the-scenes aspects of organising the Seller Sessions Live conference in London. They discuss the challenges, successes, and unique experiences that make Seller Sessions a must-attend event for Amazon sellers...

In-Depth With Amazon Seller Ben Webber  In today's episode, we sit down with Ben Webber, an entrepreneur with multiple successful Amazon businesses. Ben shares his journey, from his early influences to his experiences building a thriving e-commerce empire. Join us as we explore the challenges, triumphs, and key takeaways from Ben's remarkable entrepreneurial journey. Early Influences and Ambitions...

Introduction:   In this episode of the Seller Sessions Podcast, host Danny McMillan welcomes Mihkel Moosel from Estonia to delve into the fascinating world of entrepreneurship. Mihkel shares his inspiring journey, from his childhood aspirations to his experiences as a successful Amazon seller. They also explore the challenges he faced along the way and how he found motivation and inspiration.   Ch...

Factory Red Flags with Steven Selikoff   Welcome to Seller Sessions where we talk about real experiences from the world of manufacturing and commerce. In this episode, we're joined by Steven Selikoff who shares his recent, eye-opening trip to China. From the unsavory revelations about illegal labor to an awe-inspiring visit to an ultra-modern manufacturing hub, Selikoff provides a unique, insider...

Estonian Super Star Amazon Seller Egle Radeek - Back From The Brink   Welcome back to the podcast! In today's episode, we have a special guest, Egle, who will be sharing her story of an exit just before the bubble burst in 2022. Egle has been a frequent guest on our show and has also appeared on other platforms. While her journey may not have followed the traditional success story, it's important...

Estonian Roundtable with 7+8 Figure Amazon Sellers On this episode of Seller Sessions, the hosts (Danny & Adam Heist) sit down we a group of successful Estonian sellers to discuss the challenges faced by Amazon sellers in general and how to overcome them. The Estonian crew share their experience with finding the "sweet spot" for their product to generate the most sales. They also discuss the impor...

Aligning Product Development and Brand Personality for Amazon FBA Success In this episode Join Sharon Even as she Explores the transformative impact of shaping products to align with your brands purpose to help shape your Brands personality. She emphasizes the significance of comprehensive buyer and competitor research, uncovering market gaps on a brand personality level that fuel effective brandi...

Ben Leonard - In-Depth On this episode of Seller Sessions, Ben Leonard shares his experience of selling his first business and working with experts to invest his exit money smartly. He talks about the challenges he faced while setting up his own brand, including facing legal challenges and self-doubt. Ben also discusses the impact of entrepreneurship on mental health and how this played a role in...

Seller Sessions Live Recap with Adam Heist On this episode of Seller Sessions, Adam Heist is recording remotely from Morocco and discussing the key themes and learnings from a recent Seller Sessions Live. He talks about the importance of creating products based on specific customers and building a brand product emotion. He shares his approach to building his new brand, Radio, using equity to bring...

From Ordinary to Extraordinary: Transforming Your Business with a Unique Brand Personality In this episode, Sharon delves deep into the captivating realm of brand personality and uncovers its profound significance in establishing lasting connections with your buyers. Learn why a clear Brand Personality is vital in 2023 and how it sets the tone for your entire Branding and marketing strategies. Unc...

Understanding Search Query Performance and KPIs with Supa Template   In this episode Danny is joined by Mansour Norouzi to discuss his prebuilt Dashboard to help sellers really dial in on their metrics around the search query performance dashboard.   To help you get started with Amazon's search query performance dashboard, Mansour   created two pre-built SUPA templates that you can use to organise...

On this episode of Seller Sessions, Danny and Ferit discusses the unknown factors behind Instagram's algorithm and how it may impact organic reach. They also share valuable insights on how to effectively reach and engage with audiences on platforms like TikTok and Instagram. They emphasise the importance of determining clear KPIs and establishing a strong audience base before monetising content. T...

Paul Harvey returns and chat about some of the nuances of TikTok ads that will be useful for sellers.   Amazon does not index TikTok traffic (evident from no changes to the sessions and conversion rate).   Amazon Attribution's tracking metrics cannot be relied upon.... either TikTok negates the tracking or Amazon does not track it.   The only metric we can rely upon is SALES. There is a sales impa...

Parent Guilt - The Challenges of Balancing Business and Parenting    Join us for an inspiring episode as host Sharon Even candidly shares the challenges she's faced in balancing her roles as a mother and entrepreneur all while also going through Fertility treatment and the impact it's had on her mental and emotional well-being.   Sharon discusses the importance of creating one-on-one time with her...

Brandon Young In-Depth Part 2 Brandon Young returns to the show to follow up on his first In-Depth way back in 2019 before the world was locked down. Since then a lot has changed from breaking mid 7 figures into 10s of millions etc year. Make sure you tune in, as we pick up the timeline from 2019 to the present day.

In this episode we go inside the mind of Justin Cobb, the head of Carbon6.   Carbon6 came out of stealth last year at Prosper with the end goal of centralising software so Amazon sellers have a single login and have enough best in class tools to efficiently run their Amazon business.   About Justin   Lifelong competitor.     Won numerous competitions playing saxophone in grade school.   Loved spor...

  Ranking on Amazon- The A10 Myth   In this episode I will try and put the A10 myth to bed. Every few months, this pops up in the echo chamber. Which is great for debates and click bait but not very productive for those that are serious about ranking on Amazon. In this episode I will break down a number of reasons the mythical A10 will not appear as a product search based algorithm.   1. Introduct...

5 Essentials When Choosing a Freight Forwarder with Refael Elbaz for Amazon Sellers In this episode of Seller Sessions, host Sharon Even interviews Refael Elbaz, the founder of Unicargo Freight Forwarding and Logistics, about the five essential things to consider when choosing a freight forwarder. Refael draws on his extensive experience in the logistics industry to share valuable insights into wh...

Adam Heist is back to do his monthly show, this time it is a roundtable on the real state of Amazon exits.   What is the REAL state of selling an Amazon business in today's market?   In this episode of Seller Sessions a panel of the foremost experts in Amazon M&A reveal insights into the true state of exits in 2023.    Unlike research reports and vague second hand accounts, this conversation gets...

The Good, The Bad and The Ugly Of CPM Advertising on Amazon Ritu Java joins the show and uncovers some shady looking metrics to look out for… Offering crazy low ACoS and highly Questionable TACoS. Don't worry, we got you. Ritu will show you step by step on how to break this down to get to the real numbers. Also covered in this show: What is CPM advertising? What are Viewable Impressions? What are...

In this podcast episode of "Thursdays with Sharon," Sharon Even shares how to come up with effective brand and product names without breaking the bank. By using Chat GPT, Sharon demonstrates how she saves hundreds of dollars while generating unique and memorable names for her business ventures.

Image Prompt Engineering For Amazon Sellers In this episode former Amazonian Max Sinclair joins to discuss Prompt Engineering for images. Prompt engineering is an iterative process that requires experimentation and variation to achieve the desired outcome. Use prompts that are specific, concise, descriptive, and well-formed. Additionally, choosing the right camera lens is crucial for generating hi...

Ranking On Amazon - A9 Masterclass Part 3   What is Rank Juice and how does it work?   Want to boost your product's ranking on Amazon?     Then you need to know about Rank Juice! In our A9 Masterclass Part 3, we dive into the science behind this powerful (part) of the algorithm and reveal how it feeds into other areas to improve your search results. From query tagging to auto-complete behaviours a...