Danny McMillan

Seller Sessions Amazon FBA and Private Label

Business EN ↓ 300 episodes

Seller Sessions is the largest Amazon FBA and Private Label podcast for Advanced Amazon Sellers. It is the first of its kind, in terms of being raw, non nonsense and straight to the point. A lot of Amazon podcasts that came after has followed by example... Seller Sessions is published 4 times per week and often breaks new trends first in the industry. Host Danny McMillan, is a world renowned public speaker and veteran Amazon Seller, Danny is also the co-founder of DATAbrill. DATAbrill manages Amazon PPC and advertising automation for 6, 7 & 8 figure Amazon brands. Danny also works with Amazon...

Author

Danny McMillan

Category

Business

Podcast website

sellersessions.com

Latest episode

May 2, 2026

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Episodes

Main Image Monthly: Why Amazon Sellers Win by Innovating, Not Imitating 12.09.2025

Main Image Monthly For Amazon Sellers: Winners Innovate, Losers Imitate: Which Side Are You On? Episode Overview In this episode, we explore the impressive results achieved through an innovative approach to visual optimization for the StudyKey brand, specifically targeting language flash cards. Guest Nafiseh Razavi learns insights from the team on how effective main image strategies can lead to si...

Harnessing MCPs for Automation: Revolutionising Amazon Seller Workflows 04.09.2025

Harnessing MCPs for Automation: Revolutionizing Amazon Seller Workflows Episode Overview In this episode, Danny McMillan and Leo Automations explore the transformative potential of MCPs  for Amazon sellers. They discuss how these tools can streamline workflows, enhance productivity, and ultimately drive business growth by automating mundane tasks. This episode explores automation in amazon selling...

Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer 26.08.2025

Go With The Flow: Advanced Image and Video Prompting and Genspark's new AI Designer Episode Overview In this episode, we explore the vast opportunities for e-commerce brands to leverage AI tools like Genspark's AI Designer for creating stunning visuals. Rita and Danny discuss strategies for effective image prompting using the 4D framework and best practices for ensuring brand consistency. This epi...

The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers 24.08.2025

The Blueprint: Unlocking Cosmo: Advanced Listing Optimization Insights for Amazon Sellers Episode Overview In this episode, Danny McMillan and Oana Padurariu dive deep into the intricacies of Amazon's Cosmo system, providing valuable insights into how sellers can effectively optimize their listings. They cover 15 key relationships that drive successful product visibility and performance on Amazon....

Main Image Monthly for Amazon Sellers: Higher Conversions using AI-Driven Strategies 14.08.2025

Main Image Monthly: Optimizing Main Images for Higher Conversions: AI-Driven Strategies Episode Overview In this episode, Danny McMillan and co-hosts Dorian Gorski and Matt Kostan delve into the optimization of product images to boost conversion rates. They discuss the findings from their tests on main images, highlighting the importance of visuals and customer feedback in shaping effective market...

Broad Match: Building AI Tools and Workarounds for Web Scraping Amazon 06.08.2025

Broad Match: Navigating Amazon AI Tools and Targeting Strategies Episode Overview In this episode, Danny and Adam discuss the recent challenges posed by Amazon's restrictions on web scraping for AI tools and share effective workarounds. They also explore the innovations in brand-tailer promotions and the powerful capabilities of various AI tools for content creation. This episode explores ai tools...

Go With The Flow - Mastering Claude Artefacts For Amazon Sellers 24.07.2025

Go With The Flow - Mastering Claude Artefacts For Amazon Sellers Hosts: Danny McMillan & Ritu Java Summary: This episode delves into the concept of 'artifacts' within AI platforms, highlighting their role in streamlining workflows. Discover how collaborative development, quality control, and a robust design system can enhance the usability of AI-generated tools. The hosts encourage starting small...

The Blueprint Live Build - N8N:Post Prime Day Performance Automation 18.07.2025

The Blueprint  Live Build - N8N:Post Prime Day Performance Automation  📅 July 2025 | ⏱️ 53:07 | 🎙️ Danny McMillan & Oana Padurariu Danny and Oana tackle post-Prime Day analysis challenges by building a live automation workflow. Despite technical hurdles, they demonstrate how sellers can leverage AI and n8n to automate performance tracking without being technical experts. 📝 Key Takeaways Ask the...

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 09.07.2025

AI-Powered Main Image Monthly - Testing SoundBlock Earplugs Deep Dive 📅 January 2025 | ⏱️ 47 minutes | 🎙️ Danny McMillan, Sim Mahon, Dorian Gorski, Matt Kostan, Andri Sadlak Episode Summary The Main Image Monthly team delivers their most comprehensive main image optimization demonstration yet, taking SoundBlock earplugs through a complete transformation process. In this live session, viewers witn...

The Broad Match Show: AI Implementation & Business Automation 01.07.2025

 📅 July 2025 | ⏱️ 58:04 | 🎙️ Danny McMillan & Adam "Heist" Runquist Deep dive into AI's real-world impact on Amazon businesses, from automation workflows to strategic implementation. Danny shares his latest Claude projects and business transformation, while Adam discusses his post-Seller Sessions Live AI journey and Austin relocation. 2. CHAPTER MARKERS (Libsyn Chapters Table) Timestamp Chapter N...

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak 30.06.2025

Seller Sessions Special Episode: Conversion Optimization Mastery with Andri Sadlak   📅 June 30 20252024 | ⏱️ 38 min | 🎙️ Adam Heist & Andri Sadlak   Discover the exact 5-step system that doubled a seller's click-through rate and generated $19,000 in additional monthly revenue with just one main image change. Andri Sadlak breaks down the complete conversion optimization playbook.   🎙️ Host: Adam "...

Go With The Flow #1: Mastering N8N Automation with Visual Workflows 27.06.2025

Go With The Flow #1: Mastering N8N Automation with Visual Workflows 📅 June 25, 2025 | ⏱️ 40 minutes | 🎙️ Danny McMillan & Dorian Gorski Live automation showcase featuring real-time N8N workflow building, Replit app development, and practical implementation strategies for Amazon sellers looking to streamline their operations through visual automation tools. 🎙️ Host: Danny McMillan - Founder Seller...

Broad Match Show : Embracing AI & Tool Selection 23.06.2025

Broadmatch Show : Danny & Adam Heist (Co-hosts, chatting all things Amazon, life and more) Introduction Danny and Adam kick off this episode with their trademark blend of insight and banter , diving straight into a debrief of Seller Sessions Live —fresh off Adam's vacation and Danny's latest operational tweaks. Experimenting with Event Format Adam admits, "This could either be a fucking disaster o...

The Blueprint Show - Unlocking the Future of E-commerce with AI 19.06.2025

The Blueprint Show - Unlocking the Future of E-commerce with AI   Summary   In this episode of Seller Sessions, Danny McMillan and Andrew Joseph Bell explore the intersection of AI and e-commerce, with a focus on Amazon's technological advancements. They examine Amazon science papers versus patents, discuss challenges with large language models, and highlight the importance of semantic intent in p...

Main Image Monthly - AI Innovations on Seller Sessions 13.06.2025

Main Image Monthly - AI Innovations on Seller Sessions A deep dive into AI integration for Amazon sellers, focusing on main image optimization and automation strategies. Episode Summary This episode explores the transformative role of AI in Amazon selling, particularly in optimizing main product images. The hosts discuss innovative approaches to generating and testing image concepts, gathering cus...

Amazon Sellers Special :The Future of AI and Software Innovation 04.06.2025

Amazon Sellers Special :The Future of AI and Software Innovation   Host: Danny McMillan   Guest: Max Sinclair   In this episode of Seller Sessions , host Danny McMillan welcomes back Max Sinclair to discuss the evolving role of AI in software development and its impact on the Amazon ecosystem. Fresh from the Seller Sessions Live conference, Danny and Max share real-world insights on the pace of in...

The Rise of AI for Serious Sellers — Insights from Danny & Dorian I Part 4 12.05.2025

In this high-impact episode of Seller Sessions,  Danny McMillan is joined by Dorian Gorski for a no-fluff exploration of how AI is shifting the Amazon ecosystem. The conversation orbits around a powerful new tool called "Manus" — an AI-driven platform built to go beyond surface-level product research and tap into rich demographic insights, customer motivations, and actionable listing data. 🧠 Unde...

Inside the Agency Model: Pressure, Performance & the Power of Manus AI Part 3 08.05.2025

In this brutally honest episode , Danny McMillan and Dorian dissect the realities of working in and with agencies. From client expectations to internal pressure, Danny opens with a stark insight: "You're taking on their pressure too — to turn the ship." He reflects on how experience helps determine what truly works and what's just "proven strategy nonsense." The Pitfalls of the Big Agency Portfoli...

Behind the Curtain of the Amazon Agency World I Part 2 06.05.2025

In this powerful and brutally honest episode of Seller Sessions , Danny McMillan sits down with Dorian Gorski , a seasoned agency founder, to pull the curtain back on the gritty reality of running an Amazon agency in today's commoditized, AI-driven landscape. 🔥 Key Topics & Insights The Brutal Shift in the Agency Landscape Danny doesn't sugarcoat it: "I'd rather die than jump on Clown World on Li...

The Impact of AI on the Amazon Community I Part 1 04.05.2025

The Impact of AI on the Amazon Community In this engaging and thought-provoking episode of Seller Sessions , Danny McMillan is joined by creative agency veteran Dorian Gorski for a candid conversation about the impact of AI on the creative industry . What starts as a warm-up for Dorian's in-depth interview next week quickly transforms into an illuminating discussion on technology, artistry, and ad...

Broad Match Show - Who Hates Rufus? 21.03.2025

Broad Match Show - Who Hates Rufus?   Welcome back to another episode of the Broad Match Show , a long-overdue deep dive into Amazon strategy, personal growth, and the chaos of running a business . In this candid conversation, Danny and Adam cover everything from the realities of conversion optimization to entrepreneurial struggles, unexpected challenges, and personal discipline . Murphy's Law and...

Kevin King: Conference Season, Networking & The State of Amazon Selling 20.03.2025

Kevin King: Conference Season, Networking & The State of Amazon Selling The King is Back! Host Danny McMillan welcomes back Kevin King , a well-known figure in the Amazon selling space. Kevin has been on a whirlwind tour, hitting 17 flights by March as he gears up for the busy conference season . In this episode, Kevin shares insider insights on key Amazon events , the evolving seller landscape ,...

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% 20.03.2025

Main Image Monthly: Click-through Rate DOUBLED from 7% to 14% The team is back for Main Image Monthly , diving into the art and science of Amazon listing images . This episode focuses on real-world testing , image optimization , and how small changes can lead to massive improvements in conversion rates .   🔹 Case Study: A Best-Selling Knee Pillow Sim introduces the featured product: a memory foam...

Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys 12.03.2025

Behind the Scenes of Seller Sessions Live (Part 2): Why We Brought in Alex Hormozi's Guys   In this episode, we pull back the curtain on Seller Sessions Live (Part 2) and clear up some hilarious misconceptions—yes, some people thought it was a speed dating event for Amazon sellers!   We break down the real mastermind model we've built—why it's different, why it works, and why it's hard to copy. To...

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown 06.03.2025

Seller Sessions Live Behind The Scenes: New Format & Event Breakdown Inside Seller Sessions: A Deep Dive Into the Experience Welcome back to Seller Sessions! Here's a behind-the-scenes look at what to expect from the event, the workshop (Friday, separate ticket), and the exclusive networking opportunities that make it a must-attend for serious Amazon sellers. The Seller Sessions Model: Learning Th...

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